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B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot Sales

Ninety-five percent use the software to some degree, 78% use it regularly, and only 5% don’t use it at all. These numbers hold true to my own experience in SaaS, which is why it’s critical to show prospective buyers how intuitive your software can be or make improvements in usability if that’s not a selling point you can currently tout.

Hubspot 116
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Cracking the B2B Code on Facebook

SBI Growth

Even though it is in the early stages of competitiveness, Google is nervous. Both are competitors to each other offering all-in-one marketing automation software. On top of that they advertise posts to new target audiences through Facebook ads. Advertising on Facebook is actually cheaper compared to the other social networks.

Facebook 331
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How to grow with a CRM for your advertising business?

Salesmate

You are your customer’s favorite advertising agency because you have original ideas, and you know the right ways to implement them. In this article, you’ll find ways to make your business a success with the help of a CRM for advertising agencies. Challenges faced by advertising agencies. Lead capturing.

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Deliver Targeted Ads to Ideal Prospects with ZoomInfo Data

Zoominfo

Recently, I was trying to understand how we could venture into the advertising space. There must be a way that we can activate it in the advertising space to drive value for our customers.”. If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? The results?

Data 246
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3 Key Takeaways From Scott Brinker: The Man Behind the Martech Supergraphic

Zoominfo

The lightbulb goes on, and they’re like, ‘we can build software to do this.’ Consider WordPress, a single software company, and its now 60,000+ plug-ins. Speaking of staying competitive–as with anything else, it’s easier said than done. The next thing you know, they’re a $20 million business.”.

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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Real-time intent data is the competitive advantage every marketer needs in their 2021 strategy. But times have changed.

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The Future of B2B Sales

Sales and Marketing Management

With increased competition, the rapidly expanding role of technology in the sales process, and factors such as digitalization impacting every step of the process, we expect things will be significantly different from the way they are today. Simply “selling products” isn’t enough.

B2B 254