SalesFuel

MAY 29, 2024

Haley Johnson was new to her role as a multimedia account executive at KKTV , being on the job for only five months when she approached a local construction and restoration company that had never advertised before. The construction and restoration company signed a 13-month campaign worth a total of $41,000.

Construction 52

Construction Advertising Advertising Campaigns 52

Salesmate

SEPTEMBER 8, 2021

Having a strong brand presence is essential for every company and marketing plays a vital role in the process. By showcasing your company’s value proposition to the target audience, you’re capturing their attention, hence encouraging them to become your customers. Is advertising the same as marketing? Table of content .

Paid Content 110

Paid Content Advertising Advertising Marketing 110

Zoominfo

MARCH 17, 2021

To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. In fact, one in six companies plans on investing in security initiatives. The security landscape is fraught with risks for companies.

Company 324

Company ROI Survey Face-to-face 324

BuzzBoard

JULY 22, 2024

How Geographical Targeting Can Benefit Mid-Sized Companies in Their Digital Advertising Efforts Geographic targeting is a crucial instrument for digital advertising, particularly for mid-sized businesses seeking a competitive advantage. Why is geographic targeting essential for mid-sized companies?

Company 52

Company Advertising Advertising Campaigns 52

Zoominfo

JULY 27, 2020

Company growth is often dependent on the infusion of capital. Using ZoomInfo’s Scoops data we were able to understand what projects companies are working on and tying it to funding events. Using ZoomInfo’s Scoops data we were able to understand what projects companies are working on and tying it to funding events.

Company 162

Company Infusion Google Analytics Scale 162

Zoominfo

NOVEMBER 18, 2024

Visitor identification software profiles website visitors, offering details like company affiliation, contact information, and browsing behavior. Top Website Visitor Identification Software Tools 1. ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

BuzzBoard

JULY 21, 2024

Exploring the Advantages of Twitter Marketing for Mid-Sized Companies Twitter, with its dynamic and active user community, can serve as a potent tool in a mid-sized company’s marketing strategy. Twitter marketing for mid-sized companies offers numerous benefits. Engage authentically.

Twitter 52

Twitter Company Marketing Advertising 52

SocialSellinator

SEPTEMBER 2, 2021

There is a lot of debate about the effectiveness of Facebook ads and how they stack up compared to other types of advertising, such as Google Ads. Some claim that businesses should not be advertising on Facebook at all. With a number of users that big, it is no wonder why so many people are advertising on Facebook. In the U.S.

Paid Content 98

Paid Content Facebook Advertising Advertising 98

Zoominfo

OCTOBER 22, 2019

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising 100

Advertising Advertising Scale Cost Per Click 100

BuzzBoard

JULY 27, 2024

Understanding the Importance of Geo-Localized Keywords in Online Marketing for Mid-Sized Companies In the realm of digital advertising for small businesses, geo-localized keywords hold a crucial role. Keyword research tools like Google Keyword Planner can aid in identifying popular phrases with a local slant.

Company 52

Company Advertising Advertising Small Business 52

BuzzBoard

JULY 21, 2024

Exploring the Untapped Potential of Facebook Groups in Mid-Sized Companies Marketing In the rapidly evolving landscape of social media marketing, many mid-sized companies have yet to leverage the full potential of Facebook. Furthermore, Facebook groups support targeted advertising.

Top of Funnel 52

Top of Funnel Facebook Groups Company 52

Salesmate

DECEMBER 28, 2020

You are your customer’s favorite advertising agency because you have original ideas, and you know the right ways to implement them. In this article, you’ll find ways to make your business a success with the help of a CRM for advertising agencies. Challenges faced by advertising agencies. Lead capturing. Lead management.

Advertising 119

Advertising Advertising CRM Ideal Customer Profile 119

Pipeliner

JUNE 28, 2024

Navigating Profitability in Early-Stage Companies In a recent podcast episode, John Golden from Sales POP! and Adam Callinan , founder of Pentane, discussed the financial challenges faced by early-stage companies. Evaluate Advertising Spend: Analyze advertising effectiveness and adjust budgets accordingly.

Video 52

Video Company Hiring Lead Rank 52

Hubspot Sales

SEPTEMBER 4, 2024

I’ve held numerous business development roles with successful, innovative companies. Conversely, I also worked with some companies whose business development strategies and tools were so weak that you won’t find them on my LinkedIn profile or resume. My favorite AI tool for this: HubSpot’s Predictive Lead Scoring.

Tools 96

Tools Lead Rank Strategy Ideal Customer Profile 96

Salesmate

SEPTEMBER 8, 2021

Having a strong brand presence is essential for every company and marketing plays a vital role in the process. By showcasing your company’s value proposition to the target audience, you’re capturing their attention, hence encouraging them to become your customers. Is advertising the same as marketing? Table of content.

Paid Content 86

Paid Content Advertising Advertising Marketing 86

BuzzBoard

JULY 26, 2024

New Trends in Using Ad Extensions for Enhancing Local Search Ad Campaigns in Mid-Sized Companies Selling marketing services to small and mid-sized businesses often requires an in-depth understanding of current advertising strategies. Google ad extensions offer a host of perks for mid-sized companies.

Campaigns 52

Campaigns Company Advertising Advertising 52

Zoominfo

MAY 25, 2022

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. What Do Sales Intelligence Tools Do? Why Use Sales Intelligence Tools?

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

Nutshell

JANUARY 4, 2021

Facebook advertising provides uniquely specific targeting options, meaning businesses can use ads to appeal to a laser-focused audience. Facebook advertising can be a fantastic resource for small businesses. The benefits are endless, but how does one utilize this tool to the best of their ability? Engagement ads.

Small Business 90

Small Business Small Business Advertising Advertising 90

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. From startups to the Fortune 500, companies of all sizes are leveraging tools that gather market intelligence data to gain a competitive edge. ZoomInfo’s platform tracks 1.5

Ideal Customer Profile 130

Ideal Customer Profile Tools Marketing Hoovers 130

BuzzBoard

JULY 30, 2024

The Importance and Role of Geotargeting in the Digital Marketing Strategy for Mid-sized Companies The rise of digital marketing presents a compelling opportunity for mid-sized companies to expand their reach and increase engagement. In particular, geotargeting in digital ads has revolutionized business advertising strategy.

Maximizer 52

Maximizer Company Ideal Customer Profile Case Study 52

Zoominfo

AUGUST 27, 2024

By integrating with other account-based marketing tools, CRM systems, and customer data platforms, marketing account intelligence software creates a unified and comprehensive view of each customer. Companies can map their market with precision data, and model their ideal customer profile using lookalikes and signals.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Software 130

BuzzBoard

JULY 22, 2024

Key Strategies to Boost Online Visibility for Mid-Sized Companies Improving online visibility is imperative for businesses of all sizes, including mid-sized companies. A strong online presence for mid-sized companies often begins with a well-designed, user-friendly website. Moreover, a robust SEO strategy is essential.

Company 52

Company Social Media Engineering How To 52

BuzzBoard

AUGUST 9, 2024

Exploring the Benefits of Retargeting Campaigns for Mid-sized Companies Clients As digital marketing agencies, you grapple with numerous challenges in aiding our clients, primarily mid-sized companies, to secure a significant market share, maintain sales conversions, and ultimately expand their businesses.

Campaigns 52

Campaigns Company Analytics Advertising 52

Sales and Marketing Management

FEBRUARY 21, 2023

Most effective marketing plans in the digital age include a strategy around search engine optimization, including the use of Google AdWords and other keyword advertising tools. As part of these strategies, many companies consider purchasing keywords including a competitor’s trademarks.

Advertising 177

Advertising Advertising Engineering Google 177

Lead411

SEPTEMBER 19, 2024

Top 8 Website Visitor Identification Tools to Boost Your Lead Generation in 2024 Understanding who visits your website is crucial for effective lead generation. Here are ten of the best website visitor identification tools, including RB2B and Woopra, that can help you elevate your business.

Lead Generation 52

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 52

BuzzBoard

SEPTEMBER 23, 2024

Understanding the Specific Challenges Mid-Sized Companies Face in Digital Marketing As sales representatives in a digital marketing agency, understanding the unique challenges mid-sized businesses confront within digital marketing is imperative. Let’s delve into the mid-sized company’s digital marketing dilemma.

Marketing 52

Marketing Company Scale Social Media 52

Pipeliner

AUGUST 16, 2023

False advertising refers to a misrepresentation of a product or service, often through misleading or unproven claims, as defined by the Federal Trade Commission. For international businesses in advertising, many rely on legal translations to ensure that all parties understand their rights and responsibilities.

Advertising 52

Advertising Advertising Remedy Government 52

Pipeliner

MAY 2, 2024

5 Digital Marketing Tools Your Business Should Explore Running a business can be competitive, regardless of your industry. Marketing efforts are essential to help new companies reach their audience and stand out among their peers. Marketing and advertising don’t have to be overly complex or expensive, especially in the early stages.

Tools 52

Tools Marketing Social Media Scale 52

Act!

NOVEMBER 5, 2024

That’s where social media marketing and management tools come in. The right tools will help you stay organized, save time, and focus on growing your business. In this article, we’ll discuss four essential social media marketing tools that will help you generate awareness, attract leads, and boost sales for your small business.

Social Media 52

Social Media Small Business Small Business Media 52

BuzzBoard

SEPTEMBER 22, 2024

Understanding the Dynamics and Significance of Mobile Ad Campaigns Understanding the dynamics and significance of implementing best practices for mobile ad campaigns when working with mid-sized company clients. Internet advertising, especially mobile marketing, exploits the benefit of customization.

Campaigns 52

Campaigns Company Demographics Advertising 52

SocialSellinator

OCTOBER 29, 2020

Advertising your company, products, or services on social media platforms like LinkedIn, Instagram, Twitter, and Facebook is an effective way to boost brand awareness and increase your sales. Are you actively promoting your business through social media marketing ?

Social Media 144

Social Media Media Analytics Tools 144

SBI Growth

AUGUST 21, 2013

B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. Now there is a new tool to satisfy this need. At the end, I’ll provide a tool to help your team leverage LinkedIn sponsored updates. Case Study.

LinkedIn 323

LinkedIn Sales Qualified Lead B2B Tools 323

BuzzBoard

AUGUST 21, 2024

“ Maximizing Lead Generation for Mid-Sized Company Clients Key Strategies for Maximizing Lead Generation for Mid-Sized Company Clients Maximizing lead generation for mid-sized companies requires targeted strategies, designed specifically to support their growth.

Top of Funnel 52

Top of Funnel Lead Generation Maximizer Sales Qualified Lead 52

BuzzBoard

JULY 30, 2024

Powering the Growth of Mid-Sized Companies With Location-Based PPC Strategies For digital marketing professionals, one key differentiator can be the ability to effectively utilize Pay-Per-Click (PPC) strategies. More specifically, location-based PPC strategies have proven significantly beneficial in promoting growth for mid-sized companies.

Top of Funnel 52

Top of Funnel Campaigns Company Strategy 52

Zoominfo

JULY 27, 2020

Company growth is often dependent on the infusion of capital. Using ZoomInfo’s Scoops data we were able to understand what projects companies are working on and tying it to funding events. Using ZoomInfo’s Scoops data we were able to understand what projects companies are working on and tying it to funding events.

Company 100

Company Infusion Google Analytics Scale 100

BuzzBoard

SEPTEMBER 2, 2024

The Challenges in Managing Google Ads for Mid-Sized Companies and How a Digital Marketing Agency Can Address Them Managing Google Ads for mid-sized companies often presents unique challenges. A significant challenge is that mid-sized companies frequently struggle to keep pace with rapidly evolving best practices. Why Google Ads?

Google 52

Google Outsourcing Services Company ROI 52

BuzzBoard

AUGUST 14, 2024

Your key service is helping our mid-sized company clients find and engage with mid-sized business customers within their local markets. Today, we will delve deeper into the most effective strategies to attract local customers for your mid-sized company clients and enhance their online visibility.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Lead Scoring Company 52