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Big Company Strategies That SMB Sales Teams Can Emulate

Understanding the Sales Force

It would be a stretch to say their business signs displayed their logos because their signs, and probably their advertisements, just used different combinations of fonts that you have on your computer. The previous paragraph was about branding and marketing; not sales. Give me a moment to explain how that applies to sales.

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50+ Statistics About LGBTQ+ Representation in Advertising

Zoominfo

In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low.

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Do You Want and Know How to Get Free Advertising?

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do You Want and Know How to Get Free Advertising? Advertising is a crucial component of any successful marketing strategy, but it can also be expensive, especially for small businesses and startups. Design shirts that catch the eyes of others will feature your logo.

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B2B Advertising KPIs: Tighter Alignment, Better Results

Zoominfo

Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics.

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Sales Pipeline Dried Up? The #1 Way to Land Top Prospects Now

No More Cold Calling

We see deals in our sales pipeline postponed or disappearing. Sales leaders: Lead generation must be your primary focus. Companies that take action, win. The companies that are readiest to act on solid information are primed to shoot ahead of the business cycle.”. If You Freeze Up, So Does the Sales Pipeline.

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[VIDEO] Real People, Real Sales Intelligence

DiscoverOrg Sales

We could spend all day telling you what DiscoverOrg actually does and how our customers use it – but we thought it would be more interesting to show you – with real people, in our funny new video showing off how sales intelligence is done. The sales and a marketing professionals gaze around a room filled with … people.

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How to Write a Winning Direct Mail Sales Letter

Sales and Marketing Management

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. In this article, we will discuss the benefits of direct mail and show you eights ways to write a winning sales letter. The Art of Creating a Quality Sales Letter.