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Big Company Strategies That SMB Sales Teams Can Emulate

Understanding the Sales Force

It would be a stretch to say their business signs displayed their logos because their signs, and probably their advertisements, just used different combinations of fonts that you have on your computer. All of the local, single-location, small businesses had signs that were crappy. There was one exception.

Company 340
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One in Six Companies Plans on Investing in IT Security Initiatives

Zoominfo

To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. In fact, one in six companies plans on investing in security initiatives. The security landscape is fraught with risks for companies.

Company 324
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Out-of-Home Advertising Campaigns: Have Your Accounts Tried These Proven Tactics?

SalesFuel

In 2024, out-of-home advertising campaigns drew more marketer dollars and consumer attention. billion according to the Out of Home Advertising Association of America. billion according to the Out of Home Advertising Association of America. How is Traditional OOH Advertising Changing? The industry overall generated a 4.5%

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AdMall Intelligence Powers Successful Multimedia Advertising Campaign Sale

SalesFuel

This expansion is a significant step for them, especially since they have never done any advertising before. They needed a strategic approach to reach new customers and establish their presence in the new market, which is where our advertising campaign came in.

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Unlocking the Power of Marketing Account Intelligence Software

Zoominfo

Companies can map their market with precision data, and model their ideal customer profile using lookalikes and signals. RollWorks RollWorks Account-Based Platform gives B2B marketers powerful tools for account-based marketing and advertising. With a dataset of 4.2 Key Features: Comprehensive buyer dataset with 4.2

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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. We’ve pulled together this list of top ABM advertising software platforms to help bring some clarity to your search.

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CTV Advertising: When Will It Soar Over Linear TV?

SalesFuel

They will also invest more heavily in CTV advertising, especially at the local level. The heated political campaigns drove much of the advertising growth. billion) Advertising Outlook For 2025, Winterberry analysts expect a 6.1% Regardless of the uncertainty, CTV advertising will be a star in the media universe.