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4 Points of Failure in the Typical Customer Acquisition Funnel

Zoominfo

One of the most common failure points that often leads to derailed sales and marketing efforts is whether an organization is targeting the right customers. There are simple, yet critical questions that every lead acquisition program needs to have answered up front before prospecting commences: Who stands to benefit from your solution?

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4 Points of Failure in the Typical Customer Acquisition Funnel

Zoominfo

Failure Point #1: Targeting the Wrong Customers One of the most common failure points that often leads to derailed sales and marketing efforts is whether an organization is targeting the right customers. Prospects are always cautious whenever dealing with an early-stage or a new sales professional at a Fortune 500 company. Want proof?

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Researching Google Ad Keywords for Local Business Clients

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Google Ads transcend traditional advertising methods by providing measurable results on a local scale, making it an exceedingly effective strategy for small businesses looking to boost their reach. Google Ads enable businesses to pay for their advertisements to appear on search engine results pages.

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Success Saturdays – Arnold Schwarzenegger’s 6 Rules of Success

A Sales Guy

In spite of Arnold’s inability to keep his dick in his pants and respect the institution of marriage, I did like his commencement speech at University of Southern California a few years ago. Whether you are an athlete, writer, sales person, parent, actor, engineer, teacher, H.R. His 6 rules of success are ubiquitous.

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How to Sell PPC Services to Small Business

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However, sales representatives can aid these entities in leveling the field by selling PPC services to them. PPC sidesteps the requisite of a high organic ranking on search engines, which enables small businesses to surface above organic search results, potentially generating increased website traffic and consequently, more sales.

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How to Best Manage Google Ads for My Local Business Clients?

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Understanding the Importance of Google Ads in Promoting Local Businesses As sales professionals at a digital marketing agency serving small and local businesses, it’s crucial to understand the potential of Google Ads. This approach can increase visibility, attract more local traffic, and ultimately boost sales.

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Curiosity and Discontent: Words to Live—and Sell—By

No More Cold Calling

Read the speech that helped to shape my perspective on education, sales, and life in general. Especially for those of us in sales, as well as those just beginning their college education. I’ve read lots of amazing commencement speeches, but it’s rare to find an address to college freshman. (I

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