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There are simple, yet critical questions that every lead acquisition program needs to have answered up front before prospectingcommences: Who stands to benefit from your solution? How many of your prospects are truly ready to make the purchase? Especially in B2B prospecting. Timing is everything. Flip the script.
There are simple, yet critical questions that every lead acquisition program needs to have answered up front before prospectingcommences: Who stands to benefit from your solution? How many of your prospects are truly ready to make the purchase? Especially in B2B prospecting. Timing is everything. Flip the script.
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