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4 Points of Failure in the Typical Customer Acquisition Funnel

Zoominfo

There are simple, yet critical questions that every lead acquisition program needs to have answered up front before prospecting commences: Who stands to benefit from your solution? 2) Paid Digital Advertising is an extremely rewarding method for bringing in traffic to your website and rallying leads.

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4 Points of Failure in the Typical Customer Acquisition Funnel

Zoominfo

There are simple, yet critical questions that every lead acquisition program needs to have answered up front before prospecting commences: Who stands to benefit from your solution? 2) Paid Digital Advertising is an extremely rewarding method for bringing in traffic to your website and rallying leads.

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Guide to Starting Your Own Internet Marketing Agency

BuzzBoard

Foremost, digital marketing is an expansive field that encompasses various facets such as SEO, content marketing, social media, and PPC advertising. Be it cold-calling, networking events, content marketing, or social media advertising, a clear route to market will aid in securing clients and growing your agency.

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How to Sell PPC Services to Small Business

BuzzBoard

Success in selling PPC services commences with a comprehensive understanding of the vendor and industry landscape of the small business. With PPC, expenditure only occurs when an ad is engaged with, thereby assuring businesses that their advertising budget is employed effectively. Support your pitch with case studies and data.

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Success Saturdays – Arnold Schwarzenegger’s 6 Rules of Success

A Sales Guy

In spite of Arnold’s inability to keep his dick in his pants and respect the institution of marriage, I did like his commencement speech at University of Southern California a few years ago. As a matter of fact, Ed Turner used to say always, “Early to bed, early to rise, work like hell and advertise.”

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Researching Google Ad Keywords for Local Business Clients

BuzzBoard

Google Ads transcend traditional advertising methods by providing measurable results on a local scale, making it an exceedingly effective strategy for small businesses looking to boost their reach. Google Ads enable businesses to pay for their advertisements to appear on search engine results pages.

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Curiosity and Discontent: Words to Live—and Sell—By

No More Cold Calling

I’ve read lots of amazing commencement speeches, but it’s rare to find an address to college freshman. (I Walter Thompson Advertising Agency some years ago when they used to hire the famous psychologist John Broadus Watson to talk to applicants. What relevance could it have today? I haven’t researched how rare.).

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