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20 Clutch Sales Prospecting Tools for 2022

Crunchbase

There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. But who of today’s busy sales professionals has the time to vet hundreds of lead generation and sales prospecting tools, let alone road test them to find the best fit? Search less. Close more.

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Maintaining Midyear Sales Momentum

Janek Performance Group

If this number is lagging, consider personalized sales collateral to close more deals. To maintain midyear momentum, provide your team with the tools, resources, and training they need to succeed. Sales Collateral: Ensure sales collateral, such as blogs, white papers, and case studies, are personalized.

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3 Ways Sales Can Help the Marketing Team (and Help Themselves)

DiscoverOrg Sales

Together with your customer support team – who service and glean feedback from current customers – your sales team has the most important role in the company for sharing information that can give your company an edge over the competition, add relevancy to your marketing collateral, and set you apart as an industry leader.

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AI-Powered Personalized Podcast Recommendations: A New SEO Strategy to Boost Sales

Pipeliner

This enables more relevant, non-intrusive advertising, increasing the likelihood of engagement. This can influence the creation of blog posts, eBooks, and other marketing collateral designed to reach similar audiences. Using tools like Chartable, Podtrac, or Spotify for Podcasters can provide insights to inform these adjustments.

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4 Ways Marketing Teams Can Help Salespeople Crush Quota

Janek Performance Group

Marketing collateral is fine for generating interest and highlighting the benefits of the product or service. This leads to the content being forgotten in the content library with all the other disregarded marketing collateral. Provide training and ongoing support to help them get up to speed and feel confident using the latest tools.

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How Tripadvisor Aligned Sales and Marketing Using Allego

Allego

The company also sells advertising, listing placements, subscription services, and travel insurance in partnership with Alianz Global. On the sales side, sellers couldn’t find collateral in the content management system. However, the team didn’t have a well-organized content management system or a reliable tool for evaluating ROI.

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Combining Sales & Marketing Automation: How Both Departments Benefit

Hubspot Sales

Sales and marketing automation tools obviously suit sales and marketing teams, respectively — but that doesn't mean that the utility of those kinds of resources is siloed by department. Sales and marketing automation tools are most valuable to both sides of the business when they provide insight into prospect and customer behavior.

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