Remove Advertising Remove Collateral Remove Objections
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Are Your Strategic Partnerships Your Passive Sales Force?

Understanding the Sales Force

At both Objective Management Group and Kurlan & Associates , one of my roles is to identify strategic partners. Whether the exposure and leads come from inbound, internal, outbound, print, internet, email, social sites, events, PR, collateral, or advertising, one thing remains constant. Not necessarily the biggest.

Insurance 206
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Routine Price Objections: Are You Prepared?

Braveheart Sales

Be prepared for routinely heard price objections! Identify the list of price objections that salespeople hear on a regular basis, and then prepare the most effective responses for diffusing those objections. Most simply hope their salespeople can do a good job of handling objections. A Price Objection FAQ.

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LinkedIn Video Specs and Best Practices: a Comprehensive Overview

Hubspot Sales

Define your video campaign objective. The broader category of your campaign objective is going to reflect a stage in the buyer's journey: awareness, consideration, or decision. Once you've established the general nature of your objective, you can start to hone in on more specific goals with definitive, quantifiable metrics.

LinkedIn 134
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Our Customers Are Missing The Opportunity To ….

Partners in Excellence

” There are advertising programs, training programs, playbooks, competitive selling guides, objection handling guides, sales contests, everything. It’s always Bigger, Faster, Better, More Functions… Marketing has all sorts of materials: Features, Functions, Feeds, Speeds!

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Are the 4Ps Still Relevant or In Need of a Major Reset?

The ROI Guy

Promotion - Communication to provide information to prospects about the products / services including advertising, public relations, content marketing, and sales presentations, collateral and tools.

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Maintaining Midyear Sales Momentum

Janek Performance Group

Internal Capabilities: As goals and objectives have changed, you must adapt the actions/activities required to achieve those objectives. If this number is lagging, consider personalized sales collateral to close more deals. Be aware of their sales collateral, press releases, and social media posts.

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Concerns Salespeople Have About AI & How Leadership Can Address Them [New Data + Tips]

Hubspot Sales

Working on sales collateral like pricing, proposals, and outreach messages. This means engaging in tasks that require the human touch — participating in meetings and calls, handling customer objections, and appealing to emotions. Worrying about the objectivity of automatically-generated data is justifiable.

Data 98