Zoominfo

JULY 16, 2018

Case studies: Why are case studies an effective webinar format? Case studies provide social proof that your product can deliver. In fact, 42% of B2B buyers find case studies to be valuable in the late stage of the buying process ( source ). Sales-ready leads want concrete details on product ROI and benefits.

Lead Rank 209

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 209

Sales Hacker

APRIL 8, 2020

So, if you want to close the credibility gap in today’s world, you need to be visible and compelling. In the past, a persuasive advertising campaign might’ve been enough, but in the age of the internet, you’ve got to do a lot more to be taken seriously. Closing the Credibility Gap. Less selling, more helping.

Closing 138

Closing Top of Funnel Social Media Prospecting 138

SalesFuel

AUGUST 14, 2024

Result: Trust and credibility developed, along with an annual sale According to Nally, the AudienceSCAN profile was all it took to close the event promoter ad campaign that consisted of traditional cable advertising, along with OTT. Now in its 15th year, this in-depth analysis of over 17,000 U.S.

Promotion 104

Promotion Campaigns Ideal Customer Profile Closing 104

SalesFuel

AUGUST 21, 2024

Challenge: Create a competitive banking digital ad campaign Jacob Flaten, a media consultant from Sparklight Advertising and a multiple Sell Smarter Award winner, has been using AdMall for four years and knows if, and when, it can help him during a sales process. Now in its 15th year, this in-depth analysis of over 17,000 U.S.

Banking 102

Banking Campaigns Media Closing 102

Zoominfo

JANUARY 16, 2019

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. Whether it’s a blog post, paid advertisement, email, or landing page, your copy must read like it was written by a real person rather than churned out by an anonymous machine. In the third image, he’s smiling after closing a deal.

Marketing 202

Marketing Advertising Advertising Face-to-face 202

Zoominfo

OCTOBER 21, 2018

This is a great way to extend your business’s reach, fuel your pipeline, and close more deals. Testimonials and Case Studies: More than 70% of Americans reference online reviews to inform their buying decisions ( source ). Testimonial and case study videos highlight the successes of your best customers.

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Sales and Marketing Management

APRIL 24, 2020

In today’s crowded and highly competitive sales environment, your reps need all the insight they can get if they’re going to close sales, meet quota and grow the business. If your team starts to use data to build a pipeline and close sales, it will go a long way to getting upper management’s support for data initiatives. Lots of data.

Data 240

Data B2B Ideal Customer Profile Strategy 240

Zoominfo

SEPTEMBER 17, 2018

According to the show notes on iTunes, The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing — from inbound marketing to paid advertising to conversions. Join the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media, and technology.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

Zoominfo

JULY 17, 2018

For example – let’s say you spend a large portion of your advertising budget on paid search ads. Recent studies suggest that 20% to 40% of webinar attendees turn into qualified leads ( source ). The end goal of any marketing or sales strategy is to close deals– and webinars are no different.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Zoominfo

JULY 9, 2019

Consider these statistics: 89 percent of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases ( source ). Always be closing. But, experienced sales professionals know that closing a deal isn’t an isolated accomplishment. Let’s get into it. Continue reading.

B2B 180

B2B Retail Segment Scale 180

Sales and Marketing Management

OCTOBER 4, 2018

Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. Upstream marketers typically look at the long-term vision of the business and work closely with the engineers or research scientists to identify what’s next for your business.

Marketing 214

Marketing How To Trade Show Segment 214

DiscoverOrg Sales

JUNE 19, 2018

But as sales professionals, how can you feed your sales intelligence in to your marketing team and how can they use that intelligence to better help you close sales? It could be your secret science behind closing more deals. What's wrong with salespeople (& how to fix it) Get the complete study. Sound good?

Buyer Persona 214

Buyer Persona Marketing Collateral Scale 214

Sales 2.0

OCTOBER 23, 2023

And sad to say, not all these beautiful proposal documents ended up closing big deals. Proposed Services: • Detail the specific digital media services you are offering, such as social media management, website development, online advertising, SEO, etc. Now that we all have this new “intern” that can help with the proposal writing work.

Proposal 221

Proposal Social Media Media Decision Maker 221

Sales Hacker

OCTOBER 29, 2020

The trick to closing more deals — and stacking the deck in your favor — is finding the balance between art and science of language in sales. In fact, in a case study performed by Disruptive Advertising , they saw nearly double the conversion rates just by changing their headline from: “Find The Right Accountant For Your Business Needs”.

Closing 97

Closing Guarantee Case Study Sales Qualified Lead 97

Sales and Marketing Management

MARCH 23, 2018

As a former CMO and CCO in large technology companies, I’ve worked closely with a lot of marketing teams and agencies. According to a recent study by Accenture Strategy, CMOs are the most likely executive to be fired when the company misses its growth targets. That’s true whether they’re corporate employees or work in an agency.

Commission 180

Commission Marketing Compensation Margin 180

Zoominfo

JULY 28, 2020

Using pods creates agility within marketing and enables the team to more closely align with sales goals. According to a study done by Hubspot , 59% of B2B companies use a balance of in-house and outsourced marketing services. It all goes back to supporting growth through personalization in strategy, and partnership with sales.

Outsourcing Services 246

Outsourcing Services B2B Hiring Marketing 246

DiscoverOrg Sales

JUNE 8, 2017

And in fact, a study by Forbes & Brainshark notes that 72% of companies that surpassed revenue targets by 25+% “have a defined sales enablement function.”. In the enterprise space, most successful companies have already embraced sales enablement as a critical priority—and are seeing the fruits of their labor.

Lead Generation 194

Lead Generation Sales Qualified Lead Marketing Qualified Lead Lead Rank 194

Connext Digital

NOVEMBER 19, 2018

The prominence of mobile devices has also made mobile advertising an excellent channel to market your business. Mobile advertising easily puts your message in front of your audience at the right time—and more often than not, it’s on social media. Banner Advertisement. Native Advertisement. Video Advertisement.

Advertising 66

Advertising Advertising Social Media How To 66

SalesFuel

JULY 3, 2024

Here’s how to do your part to make your clients’ streaming advertising efforts more lucrative. How to Fix Streaming Advertising Problems that Consumers Complain About Limit Latency According to a study by StreamTV Insider , the main element negatively impacting the streaming experience is ad latency.

Advertising 52

Advertising Advertising Consumer How To 52

Zoominfo

MARCH 9, 2021

Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. pricing page, case studies). Closing Percentage – This is a measure of how well your organization is converting MQLs to SQLs who finally buy your product or service.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 225

Hubspot Sales

AUGUST 17, 2020

While closing a deal is important, taking a holistic approach to the sales process can unlock greater revenue potential, especially for account-based businesses such as service agencies or companies that sell to enterprise customers. Let’s discuss what an account development manager does, and how to become one. Account Development Manager.

Ideal Customer Profile 127

Ideal Customer Profile Account Advertising Advertising 127

BuzzBoard

AUGUST 27, 2024

Unraveling PPC Advertising Secrets: A Strategy for Digital Agencies Serving Mid-Sized Companies As digital agencies expand their services, an emerging yet powerful strategy is PPC, or Pay-Per-Click, advertising. To earn credibility in local PPC advertising, a complete understanding of the client’s business landscape is required.

Advertising 52

Advertising Advertising Cost Per Click Company 52

Zoominfo

SEPTEMBER 9, 2020

2) Paid Digital Advertising is an extremely rewarding method for bringing in traffic to your website and rallying leads. 5) Social Prospecting , as the name itself suggests, is nothing but the process of leveraging social networking platforms to identify, study and engage with prospects.

Top of Funnel 191

Top of Funnel Ideal Customer Profile Funnel Sales Qualified Lead 191

Hubspot Sales

NOVEMBER 30, 2020

Sales were about "closing deals.". Selling isn't about closing deals, it's about having meaningful conversations that add value. In a study by Thomas Gilovich and Kenneth Savitsky , they conducted this experiment to see how many people noticed the shirt (yes, with a Barry Manilow t-shirt). The Right Way To Market Yourself.

Promotion 140

Promotion Lead Rank Lead Scoring Inbound 140

Zoominfo

FEBRUARY 9, 2020

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. Whether it’s a blog post, paid advertisement, email, or landing page , your copy must read like it was written by a real person rather than churned out by an anonymous machine. Then came television and the rise of infomercials.

Marketing 130

Marketing Advertising Advertising Face-to-face 130

Act!

NOVEMBER 12, 2024

Social selling is the technique of using social media platforms to find new prospects , engage with them , and close sales. You can use these insights to personalize your messaging and build a deeper connection with them, helping your salespeople close more deals faster. What is social selling ?

Social Selling 52

Social Selling Social Media Ideal Customer Profile Channels 52

Zoominfo

JUNE 24, 2020

Outbound marketing does push the brand’s message via cold calling, advertising, and email campaigns. And believe us, you’re not alone: A 2018 study from Drift found 58% of sales teams did not respond to inbound lead conversions. Creating broad, vague content like “How to Close More Sales,” casts a wider net for possible prospects.

Lead Rank 246

Lead Rank Lead Generation Marketing Qualified Lead Inbound 246

Grant Cardone

JANUARY 17, 2019

If you know the name, Charles Atlas was iconic because of his famous advertisements that brought in millions of dollars back in the 1930’s and 1940’s selling fitness routines. Let me show you an example of one of his ads—read it closely: You couldn’t open a comic book back in the day without seeing Charles Atlas somewhere inside its pages.

How To 127

How To Conference Study Google 127

Hubspot Sales

MARCH 18, 2024

It doesn’t matter if you're operating in the luxury market or if your product is as cheap as chips — it’s how you frame those prices that will influence prospects and accelerate your close rate. They used three different signs to advertise a lemonade stand — one that mentioned time, one that mentioned money, and one that mentioned neither.

Discount 111

Discount ROI Comparison Loyalty 111

Sales Hacker

NOVEMBER 11, 2020

In the past, strong relationships were the main way to get in front of a prospect and close a deal. Competitive intelligence is the process of sourcing and analyzing data to see the competitive landscape in order to build plans, messaging, advertising, and products to outperform competitors. Case Study: Gong vs. Chorus Messaging.

Competition 122

Competition Advertising Advertising Hiring 122

Hubspot Sales

APRIL 4, 2019

When we refer to a business development strategic plan, however, we’re referring to a roadmap that guides the whole company and requires everyone’s assistance to execute successfully and move your customer through your flywheel and close deals. Recent studies show 5% of meeting attendees remember statistics and 63% remember stories.

Referrals 144

Referrals Sales Cycle How To Conference 144

Zoominfo

FEBRUARY 19, 2019

Although you will undoubtedly have dedicated topics for particular months or quarters, having a comprehensive content marketing program will allow you to run more comprehensive content-focused advertising initiatives year round. For example, say your first editorial topic relates to dynamic CRM data.

Top of Funnel 189

Top of Funnel B2B Buyer Persona How To 189

SBI Growth

FEBRUARY 5, 2014

That’s 3 times the amount invested in advertising! Most companies have regular meetings to review detailed analytics on how the advertising program is working. Here are two examples: Manager on the Bubble: A manager close to achieving quota is less likely to terminate an underperforming rep. is over $800B per year.

Compensation 120

Compensation Territories Hiring Commission 120

eGrabber

OCTOBER 25, 2024

Social Media Advertising: LinkedIn plays a critical role in lead generation for the hospitality industry. Investing in paid ad campaigns, along with sharing customer success stories and case studies, can enhance credibility and expand your reach. This boosts overall efficiency and helps you capitalize on opportunities more quickly.

Paid Content 52

Paid Content Hotels Lead Generation Lead Rank 52

Vengreso

JANUARY 3, 2025

Recent studies indicate that companies with a well-executed social selling strategy are 51% more likely to achieve their sales quotas compared to their peers who do not utilize social platforms effectively. Utilize Social Media Advertising : Leverage social media advertising to reach a wider audience and drive traffic to your website.

Top of Funnel 52

Top of Funnel Social Selling Funnel Social Media 52

Zoominfo

JANUARY 11, 2021

What does that mean for the sales team that needs to close deals? Evaluation Stage: Crush Buyer Objections with Personalized Service Your customers have buying options, and the competition is chomping at the bit to close the same deal or snap up that renewal. See the video case study. Goodbye, objections.

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Zoominfo

JANUARY 11, 2021

What does that mean for the sales team that needs to close deals? Your customers have buying options, and the competition is chomping at the bit to close the same deal or snap up that renewal. While you’re at it, check this out: How To Use Sales Dialers To Close Deals Faster. See the video case study. Goodbye, objections.

Customer 130

Customer Social Media Top of Funnel Loyalty 130