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Unlocking the Power of Geofencing in Marketing (video)

Pipeliner

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. Barbara and Ernest agree, noting that the messaging in advertisements must align with the actual customer experience in-store.

Video 95
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Sales Talk for CEOs: Case Studies Close Deals with Julian Lumpkin (S4Ep16)

Alice Heiman

Before starting SuccessKit, he learned to use case studies to sell and realized that his company didn’t have a way to produce these. Knowing that all salespeople need case studies throughout the sales cycle, SuccessKit was born. It paid off. He started his career in tech sales, moved to management, and then founded SuccessKit in 2016.

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How to grow with a CRM for your advertising business?

Salesmate

You are your customer’s favorite advertising agency because you have original ideas, and you know the right ways to implement them. In this article, you’ll find ways to make your business a success with the help of a CRM for advertising agencies. Challenges faced by advertising agencies. Lead capturing.

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Study Reveals Why B2B Salespeople Lose Deals

HeavyHitter Sales

Specifically, I was trying to find the obstacles that prevented them from closing more business (as opposed to a general list of items that made their job more difficult). They’ll conduct lengthy product evaluations and talk to existing users of the products to ensure they work as advertised. Other Steve W.

Study 146
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10-Point Inspection for Top Sales Performance

SBI Growth

That’s 3 times the amount invested in advertising! Most companies have regular meetings to review detailed analytics on how the advertising program is working. Here are two examples: Manager on the Bubble: A manager close to achieving quota is less likely to terminate an underperforming rep. is over $800B per year.

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35+ Marketing Jokes to Brighten Your Day

Zoominfo

Scientific studies show that humor and laughter lead to more inspiration and creativity. In fact, one study shows people are more creative at solving word association puzzles after watching a comedy versus a scary movie or lecture ( source ). Why did the junior marketer get into display advertising? Keyword stuffing.

Marketing 272
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Easy Ways to Boost Brand Lift

SalesFuel

Specifically, new studies show that when consumers pay attention to ad campaigns, purchase intent increases. Brand Lift Studies Marketers spend huge sums to produce entertaining and attention-getting ads. For many years, advertisers have obsessed about the viewability of their digital ads and wanting to be “above the fold.”