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5 Ways to Close the Credibility Gap When Your Prospects Don’t Already Know You

Sales Hacker

So, if you want to close the credibility gap in today’s world, you need to be visible and compelling. In the past, a persuasive advertising campaign might’ve been enough, but in the age of the internet, you’ve got to do a lot more to be taken seriously. Closing the Credibility Gap. Less selling, more helping.

Closing 138
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The Ultimate List of Marketing Podcasts

Zoominfo

According to the show notes on iTunes, The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing — from inbound marketing to paid advertising to conversions. Join the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media, and technology.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Today we’re closing out this three-part series with a post for our marketing audience. The Element Three YouTube channel produces content to answer questions related to common marketing activities, advertising, and so much more. Featured Video: How Does Programmatic Advertising Work ? Search Engine Journal.

Channels 220
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Small Business Sales Prospecting Just Got Much Easier

Fill the Funnel

Close Deals Faster - Save time researching sales leads and businesses. She decided to move to Seattle and start anew with her own franchise business of selling advertising services to small neighborhood businesses. She was also able to learn if these businesses were using online advertising via Facebook or Groupon.

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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

If someone spent the last three years trying to solve a problem at Klaviyo in, let’s say, the e-commerce space, and they had a big team of people and a big P&L for their business unit that they ran, and they spent all this time and money trying to solve a problem, and they kind of get close to it. So there is always that disconnect.

Scale 101
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Episode #097: Psychological Ownership in Sales with Colleen Kirk

Jeff Shore

Is it when you close the sale? An award-winning researcher and reviewer, she presents at leading national and international conferences, and is a regular reviewer for top journals. An award-winning researcher and reviewer, she presents at leading national and international conferences, and is a regular reviewer for top journals.

Journal 59
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How to Care for Referrals

Alice Heiman

Customers trust recommendations from friends and family more than any other form of advertising. Journal of Marketing ) . Since referrals have a much shorter sales cycle and higher close ratio you’d think we’d all be out asking for more. Referral business has a higher value, shorter sales cycle and higher rate of close.