Remove Advertising Remove Closing Remove Intent
article thumbnail

Unlocking the Power of Marketing Account Intelligence Software

Zoominfo

Marketers can segment audiences based on detailed firmographic, technographic, and intent data to run highly effective, personalized campaigns. With Pocus, sales and marketing teams can confidently build pipeline and consistently close more revenue. With a dataset of 4.2 Key Features: Comprehensive buyer dataset with 4.2

article thumbnail

Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. We’ve pulled together this list of top ABM advertising software platforms to help bring some clarity to your search.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Engaging Customers, Expanding Revenue: 4 Marketing Success Stories

Zoominfo

To put these plans into action, Smartsheet needed a way to better segment its audience and target high-intent prospects while ensuring marketing and sales alignment. Intent data to prioritize high-value accounts and improve lead scoring. Intent data to prioritize high-value accounts and improve lead scoring.

article thumbnail

3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Trend #2: Leveraging real-time intent data. But times have changed.

Segment 246
article thumbnail

Kristie Jones’ Secret Weapon For Sales Success

Sales Gravy

It’s the “ace up your sleeve” you can use when you need to close a deal, much like leveraging your unique strengths at the right moment to get results. Leveraging Your Strengths: Focus on identifying and doubling down on what you're naturally good at, especially in negotiations and closing deals.

article thumbnail

AdMall’s AudienceSCAN Assists in Closing $11,000 Event Promoter Ad Campaign

SalesFuel

Result: Trust and credibility developed, along with an annual sale According to Nally, the AudienceSCAN profile was all it took to close the event promoter ad campaign that consisted of traditional cable advertising, along with OTT. Now in its 15th year, this in-depth analysis of over 17,000 U.S.

Promotion 104
article thumbnail

Taking the Lead: Why Q4 Is the Time for Small Businesses to Get Aggressive

Sales and Marketing Management

The shrinking number of businesses and the threat of a prolonged economic slump are causing major difficulties with filling pipelines and closing deals. As many as 80% of respondents are closing around 30% fewer deals. Combine these insights with third-party intent data to get a more robust understanding of your target prospects.