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Advertising Outlook: Opportunities for Agencies and Sellers

SalesFuel

Is the advertising glass half empty or half full? The 2025 advertising outlook includes a spending increase of 5% more than 2024 for a total ad spend of $384.6 Marketing Spend Outlook, 2024, from Plural Strategy Group , supplies some answers. CMOs are giving a thumbs-up to the U.S. In the U.S., billion in spending.

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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Audience cohorts are a group of people who share similar characteristics, including demographics and psychographics.

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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Further, as businesses close due to economic hardships, it creates a vacuum in the supply chain. Marketing spends will be lower. What To Do.

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How to Reach Decision Makers Every Time

No More Cold Calling

New research from Dave Kurlan and The Objective Management Group (OMG) backs up my claims. Dave summarizes their findings in this post: Discovered: Data Reveals the Biggest Obstacle to Closing More Sales. Without the introduction, you’re just another cold caller, and cold callers don’t usually get to talk to B2B decision makers.

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Three Tips to Build Powerful Customer Connections

No More Cold Calling

Social media, blogs, pay-per-click advertising, and SEO are all excellent strategies for attracting prospects when they’re still in the research stage, before a sales rep has gotten involved in their buying process. When you get up close and personal on video, you’ll build powerful connections with prospects.

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The Future of B2B Sales

Sales and Marketing Management

Close management of the sales team will be crucial. The first group is more lucrative but requires time-consuming consultation. Contact with the second group, on the other hand, should be as automated as possible. Sales will become too complex to stay a one-man show. Customized responses will become essential.

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AdMall’s AudienceSCAN Assists in Closing $11,000 Event Promoter Ad Campaign

SalesFuel

Result: Trust and credibility developed, along with an annual sale According to Nally, the AudienceSCAN profile was all it took to close the event promoter ad campaign that consisted of traditional cable advertising, along with OTT. Now in its 15th year, this in-depth analysis of over 17,000 U.S.

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