Zoominfo

SEPTEMBER 4, 2018

We’re not here to sell you on the effectiveness of video as a marketing tactic—if you’ve been online even once in the last five years, you’re likely already aware. Instead, we want to focus on something slightly less talked about: YouTube and video optimization. The same goes for YouTube videos. Let us explain. Let us explain.

Channels 150

Channels Lead Rank Lead Scoring How To 150

Zoominfo

JUNE 25, 2018

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Pipeliner

NOVEMBER 24, 2024

Attract The first step is to attract potential customers through various means, such as: Advertising: Utilize targeted ads to reach your ideal audience. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP!

Video 116

Video Strategy Top of Funnel Direct Mail 116

SBI Growth

FEBRUARY 5, 2013

With that said, the smart advertisers were mobile ready. Which advertisers used call to actions in their commercials for viewers to go online right then? You should optimize every offline channel to continue your buyers journey online to declare themselves. So who came out on top? What did we learn?

Lead Rank 325

Lead Rank Lead Scoring Advertising Advertising 325

Zoominfo

FEBRUARY 12, 2021

Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. It’s not advertising. Nobody likes advertising, and people look for ways to avoid it. What B2B Social Selling is Not.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Sales and Marketing Management

FEBRUARY 11, 2019

Online reviews and company websites are the two primary platforms for research, but other channels such as social media can provide valuable information, too. Because marketers live on the very channels the customers are engaging with, clever marketers harness these channels to reach potential and loyal customers.

Education 330

Education Buyer Buyer Persona Social Media 330

Pointclear

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. With all the hoorah over the appeal of video? And YouTube in 10th place?

Paid Content 252

Paid Content Social Media Survey ROI 252

LeadBoxer

DECEMBER 12, 2020

Digital marketing solutions and digital marketing channels facilitate the capture of quality leads and enable lead nurturing through digital media. This content comes in many forms including audio, video, images, website content, web pages, social media, and email. Pay-per-click (PPC) advertising. What is Digital Media?

Lead Generation 128

Lead Generation Channels Lead Rank Lead Scoring 128

No More Cold Calling

JUNE 28, 2012

Social media, blogs, pay-per-click advertising, and SEO are all excellent strategies for attracting prospects when they’re still in the research stage, before a sales rep has gotten involved in their buying process. When you get up close and personal on video, you’ll build powerful connections with prospects. You should be as well.

Social Media 267

Social Media InsideView Cold Calling Customer 267

SBI Growth

MARCH 21, 2013

PPC advertising. STEP 10 - CHOOSE YOUR CHANNELS. Choose the channels your target buyer persona frequents. STEP 4 - CHOOSE THE MARKETING ACTIVITY. Select which marketing activities best addresses the campaign objectives. For example…. Newsletter. Tele-marketing. Social Media. Direct Mail. STEP 5 - IDENTIFY OBSTACLES.

Campaigns 319

Campaigns Lead Scoring Lead Rank Leads 319

Zoominfo

OCTOBER 22, 2019

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising 100

Advertising Advertising Scale Cost Per Click 100

Hubspot Sales

OCTOBER 5, 2023

In this post, we’ll discuss the best social selling channels to use according to our recent data and the best features these channels have to offer. Best Social Selling Channels 1. Instagram 77% of sellers who sell products directly on social media apps use Instagram, making it the second-most popular social selling channel.

Social Selling 119

Social Selling Channels Social Media ROI 119

Zoominfo

JANUARY 16, 2019

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. Not only do prospects have an unprecedented amount of information available to them, but they’re also spread out across innumerable channels and websites– making them much harder to reach. Let’s get into it!

Marketing 202

Marketing Advertising Advertising Face-to-face 202

SalesFuel

AUGUST 2, 2024

SEM Paid Search Leads in Advertisers Media Spend Marketing Budgets are Taking a Dive According to an article from Multichannel Marketer , Chief Marketing Officers from around the country say their budgets have dropped. Which Marketing Channels Should Your Client be Using? goes to traditional channels. Video streaming: 10.4%

Paid Content 96

Paid Content Advertising Advertising Media 96

Hubspot Sales

SEPTEMBER 29, 2020

If I had to guess, I'd say that I watch at least 2-4 hours of video content every day. According to Wyzowl, people watch significantly more video content than they ever have before. In fact, consumers continue to use video as an integral part of their journey with brands and are excited to see even more video content in the year ahead.

Video 133

Video Hubspot Hiring Direct Mail 133

Zoominfo

OCTOBER 5, 2021

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Social Triggers TV Up first on today’s list is a channel called Social Triggers TV.

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Pointclear

APRIL 30, 2013

Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Jamie shares insight into how you can get ahead of the competition.

Lead Rank 248

Lead Rank Lead Scoring Leads Marketing Qualified Lead 248

Zoominfo

JULY 22, 2018

Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more. These channels can range from a brick-and-mortar storefront to a company website to a text messaging app.

Marketing 189

Marketing Retail Channels Social Media 189

Sales and Marketing Management

DECEMBER 6, 2018

While it may be known for its popularity among celebrity influencers, it also is an important channel for brands that use it to advertise their products. Launched on June 20, IGTV allows users to upload longer videos (up to an hour) and share them with followers. What Is IGTV? What this means for B2B marketers.

B2B 205

B2B Marketing B2C Video 205

No More Cold Calling

JANUARY 14, 2021

The Gatekeeper Died: Why That’s a Good Thing” is the topic for my new, monthly, live Sales TV Show on the Sales Experts Channel. Actually, it’s more like Talk Radio, but on video. New episodes will premiere on the third Tuesday of every month at 2:00 Pacific/5:00 Eastern on The Sales Experts Channel. Always free.

Gatekeeper 265

Gatekeeper Cold Calling Referrals Telemarketing 265

Zoominfo

OCTOBER 20, 2021

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Here we share our top 17 YouTube channels for HR and Recruiting personnel. This YouTube channel is dedicated to those talks so that anyone can keep up to date and join the debate! Watch here 3. Check it out.

Channels 100

Channels Hiring Scale Video 100

Hubspot Sales

APRIL 2, 2024

With video now so shareable, it should be an essential part of everyone’s social selling strategy. After all, video is one of the easiest ways to fast-track those relationships because it mimics a two-sided conversation and helps people feel like they really and truly know you. How can video play into your selling strategy?

Social Selling 119

Social Selling Video Strategy Social Media 119

Zoominfo

DECEMBER 13, 2018

Now, on to the ultimate guide to the YouTube channels producing the best sales content today. On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. Featured Video: The Phone is the Most Powerful Tool in Sales. Featured Video: If You Hate Mondays.

Channels 100

Channels Video Hubspot Face-to-face 100

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

JANUARY 27, 2019

Maybe an advertisement or commercial influenced your decision. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Consider all review channels: From Yelp to Glassdoor to G2 Crowd, there are so many platforms your customers can use to leave reviews.

Social Media 210

Social Media Referrals Marketing Influencer 210

Zoominfo

SEPTEMBER 6, 2018

For this reason, we recommend that you create blog posts, infographics, or videos, to explore the theme or topic of your event from every angle. Use short videos and images to showcase the event hall, location, and specific sessions, and speeches. This is a great way to offer value without getting too promotional.

B2B 199

B2B Strategy Social Media Promotion 199

Pipeliner

AUGUST 9, 2020

How does video benefit you as a marketing and sales tool? In this Expert Insight Interview hosted by John Golden, Daniel Glickman discusses building marketing and sales through video. He’s a CMO of Wave.video, and he manages advertising, digital marketing and PR activities. Future of Video. Future of video.

Top of Funnel 98

Top of Funnel Funnel Video Marketing 98

Zoominfo

SEPTEMBER 23, 2018

Unlike written or video content, your customers can listen while they drive, work, and perform other tasks. Promote your podcast using your established marketing channels— these may include your website, social media accounts, and advertising channels. Do a vast majority of your listeners use one specific channel?

B2B 176

B2B Social Media Scale Channels 176

Zoominfo

DECEMBER 5, 2018

But, beyond that particular use case, marketers can also convert Reddit into a successful marketing channel. We explain why Reddit is useful to marketers, and offer several tips to best approach this channel. r/advertising. /r/Entrepreneur. Invest in Reddit Advertising. Let’s get into it! How does Reddit work?

B2B 157

B2B Advertising Advertising Promotion 157

Zoominfo

AUGUST 27, 2018

Here’s how it works: A user creates content featuring your company or products and shares that content on their personal channels, review websites, and social media platforms. UGC can take many forms including videos, testimonials, blog posts, or a single post on Twitter, Facebook, or Instagram.

Social Media 221

Social Media Survey Media Channels 221

SocialSellinator

SEPTEMBER 23, 2021

Knowing this makes Facebook one of the most important marketing channels for small businesses. Easily one of the top tips is the lookalike audience and it's is one of Facebook advertising's best features. Tip #4: Use Subtitles in Video Ads. Video is one of the most powerful ways to get your message across.

Paid Content 145

Paid Content Small Business Small Business Facebook 145

Zoominfo

MARCH 21, 2024

Effective Advertising Implement paid media such as display banners, mobile banners, paid social ads, and streaming videos. Make sure that the B2B advertising channels you choose align with the preferences of your target audience. Tailor your messaging for the specific challenges of your personas.

Top of Funnel 130

Top of Funnel Account Based Marketing Funnel Webinar Metrics 130

Pipeliner

MAY 10, 2021

Videos have transformed the digital industry. Whether it is business, education, technology, entertainment, news, or even just random facts, videos help you to gain popularity on Social Media. You can easily grow your business on social media with these 5 Ways to Use Videos for Marketing. Instructional videos.

Social Media 98

Social Media Media Video Marketing 98

Zoominfo

FEBRUARY 1, 2018

For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). 70% of B2B marketers claim that videos are more effective than other content when it comes to converting users to qualified leads ( source ).

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Zoominfo

FEBRUARY 25, 2021

Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. The interactive nature of the channel?—it’s

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Pipeliner

NOVEMBER 21, 2023

He cites three main drivers for this trend: Push notifications: Push notifications have higher conversion rates than email, SMS, and traditional advertising methods. The post The Future of Mobile Commerce: the Powerful Sales Channel (video) appeared first on SalesPOP! He is CSMO at Pipeliner CRM.

Channels 64

Channels Video Retention Advertising 64

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

B2B 100

B2B Marketing Lead Rank Lead Scoring 100