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Don't Miss Out on the Advantages of Audio Advertising

SalesFuel

Your clients are likely missing out on the advantages of audio advertising, and its time to set them straight. The State of Audio WARC and Audacy recently published a white paper on the state of audio advertising. Its clear that some marketers see the advantages of audio advertising. If you answered audio, youre right.

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AdMall’s AudienceSCAN Leads to $60,000 Dental Office Advertising Campaign

SalesFuel

Challenge: Create a new brand for a dental office advertising campaign Ben Mendoza, sales assistant for KKTV , has been a multiple-time Sell Smarter Award! Because of that, he knew he could create a vibrant dental office advertising campaign for a local business looking to broaden awareness.

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The Importance of B2B Social Selling

Zoominfo

B2C selling has dominated social media for the last 10+ years. Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. What is B2B Social Selling? It’s not advertising.

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Advertising Outlook: Opportunities for Agencies and Sellers

SalesFuel

Is the advertising glass half empty or half full? CMOs are giving a thumbs-up to the U.S. The 2025 advertising outlook includes a spending increase of 5% more than 2024 for a total ad spend of $384.6 While the B2B market is significantly smaller than the B2C market, plenty of selling opportunity exists.

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Mastering Sales Strategies (video)

Pipeliner

The ABCDE of Selling Wes introduces his unique framework, the ABCDE of selling, which he describes as a circular process rather than a linear pipeline or funnel. Attract The first step is to attract potential customers through various means, such as: Advertising: Utilize targeted ads to reach your ideal audience.

Video 116
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Unlocking the Power of Geofencing in Marketing (video)

Pipeliner

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. Barbara and Ernest agree, noting that the messaging in advertisements must align with the actual customer experience in-store.

Video 95
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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Online reviews and company websites are the two primary platforms for research, but other channels such as social media can provide valuable information, too. Because marketers live on the very channels the customers are engaging with, clever marketers harness these channels to reach potential and loyal customers.

Education 330