The Sales Hunter

OCTOBER 17, 2013

I believe this approach is totally wrong, and it is the reason why more sales calls wind up going nowhere. “Push” marketing is focused around loading up the channel, advertising heavily and trying to convince the customer to buy. (Yes, I know the true marketing definitions of these are much more complex.

Strategy 241

Strategy Cold Calling Consultative Selling Margin 241

Sales and Marketing Management

FEBRUARY 24, 2021

Use the hard data to come up with a buyer persona that informs your marketing strategy going forward. Turn Your Website into an Interactive Selling Solution. Content marketing generates more than 3x the leads as advertising and costs 62% less. It’s about getting back to the basics – and scaling up as your sales boom.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Pipeliner

OCTOBER 16, 2021

In this Expert Insight Interview, Kevin Urrutia discusses social media advertising in a B2B context. Kevin Urrutia is the founder of Voy Media , a performance-based, full-service agency that does a lot of work in social media advertising. This is mainly because many people still have a “scattergun” approach to this marketing channel.

Social Media 97

Social Media Advertising Advertising Media 97

DiscoverOrg Sales

JANUARY 1, 2018

What pain points keep CMOs up at night? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. Difficulty creating a consistent, multi-channel customer experience. Anticipated spend #1: Digital advertising.

Trends 184

Trends Advertising Advertising Survey 184

Sales and Marketing Management

OCTOBER 4, 2017

Author: Staff "It will sell itself.". Unfortunately, almost nothing sells itself , no matter how great that product or service may be. From the very beginning – before the product is even developed – startups as well as mature organizations rolling out new product lines need to ask the question, “How will we sell this?”

Engineering 227

Engineering Hiring Networking Channels 227

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. As marketers continue to rely on a wider variety of channels, attribution becomes that much more important. Let’s get into it!

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

FEBRUARY 11, 2021

You not only look sleazy in your email marketing, but the spam filters are sure to pick these up and they’ll never reach their destination. Email marketing may be one of the most successful marketing channels out there, but that doesn’t mean email service providers want you clogging up their servers with it. Superlatives.

Account Based Marketing 264

Account Based Marketing Campaigns Email Marketing Advertising 264

No More Cold Calling

APRIL 30, 2020

I recounted that story in my recent presentation—“ Sales Experts Channel: How to Recession Proof Your Sales in 9 Killer Steps ”—because it perfectly illustrates a key business insight. Plus, check out what you might have missed from No More Cold Calling this month: Pick Up the Damn Phone and Have Sales Conversations.

Referrals 279

Referrals Cold Calling Lead Generation Webinar Metrics 279

Openview

MARCH 15, 2019

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Channel Sales versus Direct Sales – The Good and the Bad. Channel – Cons.

Channels 129

Channels Scale Hiring Lead Rank 129

Pointclear

APRIL 30, 2013

Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. He is also the co-author of How to Make Money with Social Media and Go Mobile a best-selling mobile marketing book. We started our discussion talking about the economy and as Jamie shares things are looking up.

Lead Rank 248

Lead Rank Lead Scoring Leads Marketing Qualified Lead 248

Zoominfo

OCTOBER 5, 2021

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. This channel is a must-watch for anyone interested in stepping up their marketing game.

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

DiscoverOrg Sales

MAY 23, 2018

You guys take forever to follow-up on our leads – and you wonder why they don’t convert? MARKETING: Maybe if you actually followed up the same day. Well-aligned departments can serve up results that siloed functions can’t – no matter which side of the isle you’re on. Kill lead generation channels that don’t convert.

Lead Rank 257

Lead Rank Marketing Qualified Lead Lead Scoring Top of Funnel 257

Sales and Marketing Management

SEPTEMBER 28, 2020

Old Sales Funnels Are Drying Up. The ongoing crisis is forcing sales leaders to adjust how their companies sell in the presence of shifting customer behavior. No matter how long it takes to recover, leaders must come up with new and creative ways to fill pipelines and close deals. B2B Sales Operations Are Changing for Good.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Zoominfo

AUGUST 27, 2018

Here’s how it works: A user creates content featuring your company or products and shares that content on their personal channels, review websites, and social media platforms. Social media platforms are particularly popular channels for UGC, as they allow users to share quick content to large audiences. Conversion rates increase by 4.6%

Social Media 221

Social Media Survey Media Channels 221

Zoominfo

FEBRUARY 19, 2019

A comprehensive content calendar takes all buyer personas, marketing channels, and stages of the sales funnel into consideration. Cross-Channel Consistency. And, as your team grows, more people will have a hand in a variety of products, channels, and personas. Say your marketing team is organized by channel.

Top of Funnel 189

Top of Funnel B2B Buyer Persona How To 189

No More Cold Calling

JANUARY 14, 2021

The Gatekeeper Died: Why That’s a Good Thing” is the topic for my new, monthly, live Sales TV Show on the Sales Experts Channel. New episodes will premiere on the third Tuesday of every month at 2:00 Pacific/5:00 Eastern on The Sales Experts Channel. You contact someone and then follow up with a letter. Always free. Cold or hot?

Gatekeeper 265

Gatekeeper Cold Calling Referrals Telemarketing 265

SBI Growth

FEBRUARY 19, 2014

The question was a result of declining sales, and the need to refocus selling efforts. With indirect selling channels, it’s tempting to leave the partners to their own devices. Heck, you’ve got warm bodies selling your products or services. Advertising and Marketing Alignment. Don’t sell them (or yourself) short.

How To 219

How To Analysis Objections Incentives 219

Zoominfo

FEBRUARY 2, 2021

“Do you want fries and a coke with that?” — We’ve all had the ultimate cross-selling experience at McDonald’s. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. What is Cross-Selling? How Do You Know When To Cross-sell?

Opportunity 162

Opportunity Scale Top of Funnel Lead Rank 162

Zoominfo

FEBRUARY 25, 2021

Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. Stages of Lead Qualification. Outbound Prospecting.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Sales and Marketing Management

DECEMBER 6, 2018

While it may be known for its popularity among celebrity influencers, it also is an important channel for brands that use it to advertise their products. Launched on June 20, IGTV allows users to upload longer videos (up to an hour) and share them with followers. What Is IGTV?

B2B 205

B2B Marketing B2C Video 205

Zoominfo

SEPTEMBER 9, 2020

Successful selling really boils down to one common goal: provide value through solving the customer’s problem. There are simple, yet critical questions that every lead acquisition program needs to have answered up front before prospecting commences: Who stands to benefit from your solution? On the surface, it is.

Top of Funnel 191

Top of Funnel Ideal Customer Profile Funnel Sales Qualified Lead 191

Zoominfo

MARCH 6, 2019

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. Promote your referral program.

Referrals 197

Referrals Ideal Customer Profile Marketing Incentives 197

Partners in Excellence

OCTOBER 26, 2023

The word “Pitch” has dominated selling language. We are constantly subjected to pitches through email, social channels and in the media. ” In the Middle Ages, it evolved to refer to setting up a stall or spot where one could sell goods, as in “pitching” a tent or stall in a market.

ACT 149

ACT Advertising Advertising Promotion 149

Sales and Marketing Management

JULY 11, 2018

Author: Patrick Foster Using Facebook Messenger as a sales channel has become an incredibly popular option recently, and for good reason. Not only will it end up irritating users if it doesn’t work well, but it will also fall short of its potential if it’s merely mediocre. Capture user attention right away.

Facebook 195

Facebook How To Intent Retail 195

SocialSellinator

SEPTEMBER 28, 2021

From an advertising perspective, you're missing out if you don't spend some time on social media platforms looking for potential leads and getting that much closer to the people who matter most-your customers. Let's start with some important advertising tips. There are three basic ways to target people with Facebook advertising.

Real Estate 145

Real Estate Facebook Ideal Customer Profile Marketing 145

Pipeliner

NOVEMBER 24, 2024

The ABCDE of Selling Wes introduces his unique framework, the ABCDE of selling, which he describes as a circular process rather than a linear pipeline or funnel. Attract The first step is to attract potential customers through various means, such as: Advertising: Utilize targeted ads to reach your ideal audience.

Video 116

Video Strategy Top of Funnel Direct Mail 116

Sales 2.0

OCTOBER 23, 2023

One of the areas of complex sales that I have seen soak up tons of time from entrepreneurs and senior salespeople over my years is writing proposals. And sad to say, not all these beautiful proposal documents ended up closing big deals. It’s about how good the selling was to all the decision-makers involved in the buying process.

Proposal 221

Proposal Social Media Media Decision Maker 221

Zoominfo

SEPTEMBER 6, 2018

You must be prepared to publish content leading up to your event, during the event itself, and in the days and weeks following the event. Try to think like an attendee and do your best to highlight the major selling points of your event. In the lead-up to the event, your team will be busy with a number of different tasks.

B2B 199

B2B Strategy Social Media Promotion 199

Zoominfo

OCTOBER 4, 2018

Today’s blog post looks at some emerging marketing roles that your business should consider if you want to keep up with your competition. Today’s buyers demand a highly-personalized, positive customer experience —organizations who don’t comply end up losing business. Let’s get into it! Customer Experience (CX) Expert. Brand Manager.

Marketing 187

Marketing Social Media B2B Scale 187

Sales and Marketing Management

DECEMBER 2, 2019

After all, when you're driving to a vacation destination, you can't plan how far you want to drive tomorrow if you don’t know where you will end up today. Because we recommend that our clients review their revenue sources annually and focus on key metrics, we picked up signs that the client's competitors were undercutting it in price.

Guarantee 199

Guarantee Face-to-face Forecasting Lead Generation 199

DiscoverOrg Sales

APRIL 23, 2019

Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Follow up with prepared post-show sequences. Nina has a few tricks up her sleeve to find a list of event sponsors and attendees.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

Vengreso

JULY 29, 2024

Have you heard about how important channel sales partners are? In this article we cover different kinds of channel sales partners, why they’re good, and how to work well with them. Each one has a special job in selling products. Plus, working with channel sales partners has other benefits like growing your market.

Outsourcing Services 67

Outsourcing Services Channels Webinar Metrics Strategy 67

Zoominfo

FEBRUARY 5, 2024

In contrast, inbound lead generation is about attracting buyers through advertising and publishing valuable content. Performance marketers : With advertising campaigns and brand building, performance marketers extend the reach of individual outbound lead generation campaigns. The secret to making cold calling work?

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

FEBRUARY 2, 2021

“Do you want fries and a coke with that?” — we’ve all had the ultimate cross-selling experience at McDonald’s. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. What is Cross-Selling? How Do You Know When To Cross-Sell?

Opportunity 130

Opportunity Scale Top of Funnel Lead Rank 130

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. As marketers continue to rely on a wider variety of channels, attribution becomes that much more important. Enter: Marketing attribution.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

SocialSellinator

SEPTEMBER 23, 2021

Knowing this makes Facebook one of the most important marketing channels for small businesses. Easily one of the top tips is the lookalike audience and it's is one of Facebook advertising's best features. Or, you can - of course - simply call up your top 10 clients. Tip #5: Use Relevant Hashtags in Advertising Posts.

Paid Content 145

Paid Content Small Business Small Business Facebook 145