My boss laughed when I said I’d get the appointment with the CEO.
SBI
APRIL 9, 2013
The title of my post is a play on one of the most famous advertising headlines of all time. We’ll share an example of how a sales leader connected her prospect to a speaking opportunity and what happened as a result, and how one of us grew her business through the roof by messaging CEOs about what she learned about them on social channels.
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