Partners in Excellence

FEBRUARY 11, 2014

I think it’s a fair question, many people wonder whether they should be investing in social channels, how much time to invest, whether there is a payoff. Social selling, social business, and the technologies underlying them are evolving so quickly that it’s very confusing.

Social Selling 129

Social Selling Twitter Channels LinkedIn 129

Pipeliner

JANUARY 29, 2025

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. Barbara and Ernest agree, noting that the messaging in advertisements must align with the actual customer experience in-store.

Video 95

Video Advertising Advertising Marketing 95

Zoominfo

DECEMBER 13, 2018

Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Now, on to the ultimate guide to the YouTube channels producing the best sales content today! On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. Go check it out!

Channels 187

Channels Face-to-face Video Hubspot 187

Pipeliner

NOVEMBER 24, 2024

Attract The first step is to attract potential customers through various means, such as: Advertising: Utilize targeted ads to reach your ideal audience. online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! Trade Shows: Participate in industry events to showcase your products and services.

Video 116

Video Strategy Top of Funnel Direct Mail 116

Zoominfo

FEBRUARY 12, 2021

B2C selling has dominated social media for the last 10-plus years. Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. What is B2B Social Selling?

Social Selling 100

Social Selling B2B Social Media B2C 100

Hubspot Sales

SEPTEMBER 12, 2024

The types of platforms might come as an even bigger surprise, with buyers using conventional consumer channels like Facebook (89%), YouTube (87%), and Instagram (79%) far more than the ostensibly business-focused LinkedIn (52%).

Hubspot 116

Hubspot B2B Buyer Data 116

Hubspot Sales

APRIL 2, 2024

With video now so shareable, it should be an essential part of everyone’s social selling strategy. There are several ways to incorporate video into social selling strategies, and everyone does it a little bit differently. Since video plays a big role in my social selling, you’ll get a peek into my process.

Social Selling 119

Social Selling Video Strategy Social Media 119

Pipeliner

MARCH 24, 2025

Matthew highlights the impact of recent economic challenges, including inflation and rising advertising costs, making it more difficult for brands to capture consumer attention. online sales magazine & YouTube Channel and for audio podcast channels where Sales POP!

Video 96

Video Scale Lead Rank Lead Scoring 96

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. As marketers continue to rely on a wider variety of channels, attribution becomes that much more important. Let’s get into it!

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Pipeliner

OCTOBER 16, 2021

In this Expert Insight Interview, Kevin Urrutia discusses social media advertising in a B2B context. Kevin Urrutia is the founder of Voy Media , a performance-based, full-service agency that does a lot of work in social media advertising. Corporate Identity on Social Media. He is CSMO at Pipeliner CRM.

Social Media 97

Social Media Advertising Advertising Media 97

Sales Hacker

OCTOBER 25, 2017

Social Selling. Others say social selling is going to change the way we do business. No doubt there are also some salespeople out there that have no idea what social selling actually is. So, what is Social Selling and why is it important? . All through the medium of social media of course.

Social Selling 107

Social Selling Social Media Facebook Ideal Customer Profile 107

Increase Sales

MAY 18, 2012

The continued reference to social selling is more hype and potentially even a scam as I wrote about Sales 2.0 So if people buy from people how can it become any more social than that? Additionally social selling may appear to be the quick fix solution and most of us know how often those solutions work, don’t we?

Social Media 168

Social Media Direct Mail Face-to-face Social Selling 168

Increase Sales

JULY 12, 2013

Yet selling has always been social from the bazaars and open markets of years gone by to the 21st century where technology allows more sellers to connect with more buyers. There appears to be a new rush to embrace social selling as something new and different. Social selling is not new nor different.

Social Selling 127

Social Selling Channels Advertising Advertising 127

Pipeliner

FEBRUARY 8, 2025

Automating Content Generation Mitch used AI to generate blog posts, manage social media content, and automate advertising efforts. Our Host John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the Worlds Greatest Military Victories and Social Upheaval: How to Win at Social Selling.

Coaching 94

Coaching Video Social Media Exercises 94

Zoominfo

OCTOBER 5, 2021

Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Go check it out! Billy Gene is Marketing Inc.

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Zoominfo

DECEMBER 13, 2018

Now, on to the ultimate guide to the YouTube channels producing the best sales content today. On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. On the Criteria for Success YouTube channel, you’ll find selling inspiration, important tips and tricks, and so much more.

Channels 100

Channels Video Hubspot Face-to-face 100

Zoominfo

FEBRUARY 2, 2021

Once you have integrated it into your sales and marketing processes, it pays to do the additional work to identify behaviors that trigger cross-selling tactics and automate actions based on them. Targeted Advertising. Social Selling and Influencers. Implement your cross-selling strategy.

Opportunity 162

Opportunity Scale Top of Funnel Lead Rank 162

Zoominfo

FEBRUARY 25, 2021

Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. Social Media. Stages of Lead Qualification.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. As marketers continue to rely on a wider variety of channels, attribution becomes that much more important.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Zoominfo

FEBRUARY 2, 2021

Once you have integrated it into your sales and marketing processes, it pays to do the additional work to identify behaviors that trigger cross-selling tactics and automate actions based on them. This is an especially good way to speak to a pool of interested customers all at the same time via social channels or emails.

Opportunity 130

Opportunity Scale Top of Funnel Lead Rank 130

Zoominfo

FEBRUARY 5, 2024

In contrast, inbound lead generation is about attracting buyers through advertising and publishing valuable content. Campaign marketers : To reach potential leads, these marketers run promotional campaigns across email, social media platforms, and in-person events. In smaller firms, certain individuals take on multiple roles.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Partners in Excellence

JUNE 25, 2013

It seems that we have taken all that was bad about the old school channels–advertising, the phone, direct mail, email, replacing it with the new, “cooler” channels. We can attack new markets, new channels, all in the quest of increased engagement. Is Social Media Really Anti-Social?

Social Media 110

Social Media Media Direct Mail Channels 110

Zoominfo

FEBRUARY 26, 2018

With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. He has more than ten years of sales experience and a self-proclaimed passion for social media. He uses the two to promote and educate sales reps about the art of social selling. Check it out!

Top of Funnel 206

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 206

Pipeliner

SEPTEMBER 12, 2018

Social selling has revolutionized the way that we sell in the modern, technological era. This article explores actionable steps to harness the power of social selling. Social Selling Hype: There was a lot of hype surrounding social selling when it first entered the business world.

Social Selling 49

Social Selling Social Media Ideal Customer Profile Consumer 49

Pipeliner

SEPTEMBER 17, 2022

In this expert insight interview, Aman Ghataura discusses “ The Top 5 ways to market, Advertise & Promote a product-based business”. This Expert insight Interview Discusses: Effective market strategies to advertise your product. Product-based business Advertising Challenges. How to overcome commoditization? Commoditization.

Advertising 52

Advertising Advertising Video Strategy 52

Pipeliner

NOVEMBER 21, 2023

He cites three main drivers for this trend: Push notifications: Push notifications have higher conversion rates than email, SMS, and traditional advertising methods. The post The Future of Mobile Commerce: the Powerful Sales Channel (video) appeared first on SalesPOP! He is CSMO at Pipeliner CRM.

Channels 64

Channels Video Retention Advertising 64

LeadFuze

JANUARY 1, 2022

Social selling is a term that has been hotly debated in the sales world. We will talk more about all the tools you need to get started in social selling. There are many misconceptions about social selling. Social selling definition. What is social selling? How to social sell?

Social Selling 52

Social Selling Tools Social Media Strategy 52

Zoominfo

FEBRUARY 25, 2021

Stages of Lead Qualification Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Outbound Prospecting Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Pipeliner

MAY 4, 2022

But in 2022, there is a new method of sales that is rapidly gaining popularity: social selling. Social selling is one of the most in-demand skills for modern sales teams. Keep reading to learn what social selling is, how to do it the right way, and how it brings about a new era of B2B sales.

Social Selling 52

Social Selling B2B Lead Rank Lead Scoring 52

Partners in Excellence

JUNE 24, 2013

Creativity in commercials, advertising, leveraging social platforms, increasing volume (figuratively and literally) all aimed at getting the attention of the consumer. We diversify channels of communication, we leverage every tool or technology we can, we increase volume to capture the attention of the business buyer.

Face-to-face 100

Face-to-face Advertising Advertising Consumer 100

Zoominfo

FEBRUARY 26, 2018

With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. He has more than ten years of sales experience and a self-proclaimed passion for social media. He uses the two to promote and educate sales reps about the art of social selling. Check it out!

Top of Funnel 170

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 170

SocialSellinator

AUGUST 24, 2022

When creating an effective social selling strategy, you need to understand the different sales funnel stages. This blog post will discuss the five stages and how you can improve your social media marketing strategy at every step! This can happen through paid advertising, organic reach, or word-of-mouth.

Paid Content 122

Paid Content Social Media Top of Funnel Funnel 122

Pipeliner

AUGUST 9, 2020

He’s a CMO of Wave.video, and he manages advertising, digital marketing and PR activities. In 2019 social media content started to shift from images to videos. However, if the video is going live, the content is what is really important there because it is in real-time and it serves as a news channel. Future of Video.

Top of Funnel 98

Top of Funnel Funnel Video Marketing 98

Hubspot Sales

JULY 10, 2020

If you’re not able to hold such events for the foreseeable future, you have an opportunity to reinvest both the finances and the effort you would have used for an event into other lead generation channels. They include channels such as: Pay-per-click (PPC) advertising. Social media outreach, and social selling.

Cancellation 124

Cancellation Opportunity B2B Conference 124

Nutshell

JUNE 5, 2020

Thanks to excessive entertainment, reams of content, and a barrage of advertisements, we’re swamped with information that we struggle to process. One of their most successful sales case studies, however, came about when they experimented with their content and social selling strategy. . When we guess right, we switch off.

Case Study 96

Case Study Paid Content Study Ideal Customer Profile 96

Vengreso

DECEMBER 25, 2020

50% of B2B web traffic originating from social media comes from LinkedIn ®. 80% of B2B leads generated through social channels come from LinkedIn ®. Those posts are like advertisements and don’t provide value. 30 million companies have LinkedIn ® Company Pages. That means LinkedIn ® is crucial to your B2B success.

Paid Content 144

Paid Content LinkedIn Company Ideal Customer Profile 144

Pipeliner

JUNE 28, 2024

Hidden Expenses and Financial Oversight Adam emphasized the importance of identifying hidden expenses like underutilized software subscriptions and ineffective advertising budgets. Evaluate Advertising Spend: Analyze advertising effectiveness and adjust budgets accordingly.

Video 52

Video Company Hiring Lead Rank 52