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One surprising result of the 2024 B2B Buyer survey was the revelation that buyers are predominantly discovering new software tools on social media. Very rarely did a sale require just a single signature, which meant the sales process and accompanying assets needed to be built around a variety of personas.
Watch the episode below or on our YouTube channel Chapters [00:00] Introduction – Dive into the evolution of sales strategies and the need for innovation in today’s markets with Scott Gillum. [01:01] 01:20] Ever-Present Marketing Problems – Revelations on the persistent challenges in the field despite decades of progress. [02:52]
If you’re advertising your company using cold emails, this step is critical. It can provide you with all social accounts that will enable you to socialize, personalize and establish cold outreach through multiple channels. The first and most critical stage is to develop a comprehensive assessment of your target market.
However, it was during this time I had a few real revelations and brought the business to new levels. My first revelation was that we needed to be more diverse as a business in how we got our product in front of our customers. Low funds make it impossible to advertise consistently and push out content to gain awareness.
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