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What is Channel Marketing? A Beginner’s Guide

Nutshell

And channel marketing can help you achieve both of these goals. Channel marketing is a marketing strategy for getting your product or service in front of more eyes and potential customers by using the help of like-minded businesses. Table of Contents What is channel marketing? Download it today!

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Account-Based Marketing Software: Top Tools to Target Your Accounts

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Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

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B2B Advertising KPIs: Tighter Alignment, Better Results

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Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics.

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Marketers: Beware of These B2B Display Advertising Mistakes

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Marketing mistakes are costly. If you get one variable wrong — the audience, the content offer, or even the channel — you can waste thousands of dollars. Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Yet marketers often struggle with this crucial step.

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From Single Channel to Multi-Channel: Elevate Your Marketing Campaign

Connext Digital

This is why turning your single channel campaign into a multi-channel one can really benefit your marketing strategy. Transitioning from a single-channel approach to a multi-channel campaign can significantly enhance your reach, engagement, and conversion rates. Multiple is better than one, right?

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Unlocking the Power of Marketing Account Intelligence Software

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This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

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SEM Paid Search Leads in Advertisers Media Spend

SalesFuel

Marketing budgets plummet, yet marketers are expected to do the same if not more with less. Many marketers are turning to SEM paid search to get results. Between 2023 and 2024, the average marketing budget has decreased from 9.1% Only 24% of CMOs say that their budget is enough to execute their marketing strategies.