Advertising, Channels and Intent Signal

Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

NOVEMBER 1, 2024

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. We’ve pulled together this list of top ABM advertising software platforms to help bring some clarity to your search.

Account Based Marketing

Account Based Marketing Account Software Software

Visitor Identification Software: Turning Anonymous Site Visits into Leads

Zoominfo

NOVEMBER 18, 2024

And ZoomInfo Copilot, our AI-fueled go-to-market solution, delivers actionable insights and tailored outreach at scale, allowing teams to reach their ideal buyers first when buying signals indicate high-value interest. Opensend Opensend identifies anonymous visitors for retargeting through channels like email and ads.

Sales Qualified Lead

Sales Qualified Lead Lead Scoring Lead Rank Software

2 Years After Launch, ZoomInfo is a Leader in the Gartner® Magic Quadrant™ for ABM

Zoominfo

NOVEMBER 14, 2024

Data-Driven Insights: ZoomInfo’s proprietary company and contact data, paired with cutting-edge buying signals and multi-channel engagement, delivers unbeatable real-time insights. But most ABM solutions focused heavily on digital advertising use cases and didn’t foster the deeper connections that today’s GTM professionals need.

Account Based Marketing

Account Based Marketing Intent Data Vendor Intent Signal

Webinars

Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

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Outbound Lead Generation: How to Build an Efficient Growth Machine

Zoominfo

FEBRUARY 5, 2024

In contrast, inbound lead generation is about attracting buyers through advertising and publishing valuable content. Performance marketers : With advertising campaigns and brand building, performance marketers extend the reach of individual outbound lead generation campaigns. The secret to making cold calling work?

Lead Generation

Lead Generation Outbound Lead Rank Sales Qualified Lead

GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

OCTOBER 13, 2023

The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany. Email Email marketing is a very restrictive channel in Germany and cold emailing is not permitted without consent. Each platform contains features and safeguards to support your GTM strategy.

Telemarketing

Telemarketing Strategy Inbound Intent Signal

Building an ABM Tech Stack: The Top 4 Components You Need

Zoominfo

MARCH 7, 2023

Here are some common ABM tactics to automate: Advertising Content & Campaigns Workflows Advertising Automating programmatic and paid social advertising campaigns will enable your teams to target high-value accounts at scale. Wherever possible, take advantage of technologies that can help automate your campaigns.

Account Based Marketing

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead

Go-to-Market in Canada: Key Privacy Regulations to Consider

Zoominfo

FEBRUARY 12, 2024

Relying solely on a single-channel approach severely hampers the effectiveness of your outreach efforts. Here are some key channels our customers consider when going to marketing in Canada: Telemarketing As CASL does not govern B2B telemarketing, this becomes a viable route for outreach in Canada.

Telemarketing

Telemarketing Marketing Inbound Intent Signal

Unveiling the Vision: The Forces Behind ZoomInfo’s New Brand Campaign

Zoominfo

AUGUST 23, 2023

1 G2 rated intent signals. We needed to tell the story of our transition to a robust platform that helps you unlock insights, engage customers, and win faster through data, multi-channel outreach, and automation. Historically, ZoomInfo has been strongly associated with sales and data, including our No.

Campaigns

Campaigns Collateral B2C Intent Signal

MarketingOS: Account-Based Marketing Fueled by Unmatched Data

Zoominfo

FEBRUARY 8, 2022

Now when you create an audience for a campaign, you can use a successful combination of ZoomInfo’s third-party data, such as intent signals, and your first-party data, such as website visitors. This feature ensures your CRM and marketing automation data will always be accurate and up to date.

Account Based Marketing

Account Based Marketing Sales Qualified Lead Account Data

Data, Insights, Alignment: How Smartsheet Maximizes Win Rates

Zoominfo

JANUARY 12, 2024

Smartsheet also achieved a 3X increase in the average audience match rate using ZoomInfo Marketing for advertising campaigns, in a context where audience volume is incredibly important to achieve results. Improvements on the marketing side carried over to the sales team.

Data

Data Maximizer Lead Rank Sales Qualified Lead

B2B Marketing Trends: What to Expect in 2022

Zoominfo

JANUARY 4, 2022

According to research firm Ascend2 , about 70% of marketers either had intent strategies in place or were introducing intent as part of their toolkit in 2021. Buying committees are also growing, making a multi-channel presence more important than ever. “We a ZoomInfo partner.

Account Based Marketing

Account Based Marketing Trends B2B Marketing

B2B Lead Generation: The Ultimate Guide

Zoominfo

JULY 25, 2023

ZoomInfo’s SalesOS platform is the clear leader, supplying GTM teams with over 80 million direct dial contacts, 140 million email addresses, and millions of intent signals across more than 11,000 topics. That means getting the best possible B2B contact data.

Lead Generation

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring

Maximizing ROI with CPQ: 10 Best Practices for Sales Success

Cincom Smart Selling

FEBRUARY 14, 2025

For companies with channel sales or partner ecosystems, define distinct quoting workflows for resellers, distributors, and direct sales teams. Align pricing rules with corporate pricing strategies, ensuring consistency across all sales channels.

ROI

ROI Maximizer Lead Rank Discount

8 Top ABM Companies To Watch

Emissary

JULY 1, 2022

Others specialize in certain areas like account identification, account intelligence or multi-channel advertising. Rollworks is feature-rich and continues to grow its capabilities beyond display advertising by expanding account scoring and prioritization. It currently incorporates advertising and SDR emails. Demandbase.

Account Based Marketing

Account Based Marketing Lead Rank Company Ideal Customer Profile

The Power of Personalized Email Marketing in B2B Sales

SendBuzz

MAY 1, 2023

B2B email personalization is the act of tailoring your advertising, offers, and communication efforts to fit the needs of each B2B prospect you target. When you are aware of this, you can advertise to them on that particular platform. What is B2B email personalization? Resources that would have been thrown away are now freed up.

Email Marketing

Email Marketing Account Based Marketing B2B Marketing

The Power of Personalized Email Marketing in B2B Sales

SendBuzz

MAY 1, 2023

B2B email personalization is the act of tailoring your advertising, offers, and communication efforts to fit the needs of each B2B prospect. When you are aware of this, you can advertise to them on that particular platform. What is B2B email personalization? Brands can optimize their marketing strategy by: Targeting high-value clients.

Email Marketing

Email Marketing Account Based Marketing B2B Marketing

Sales Pro Central

Account-Based Marketing Software: Top Tools to Target Your Accounts

Visitor Identification Software: Turning Anonymous Site Visits into Leads

Webinars

Trending Sources

2 Years After Launch, ZoomInfo is a Leader in the Gartner® Magic Quadrant™ for ABM

Webinars

Outbound Lead Generation: How to Build an Efficient Growth Machine

GTM in Germany: How to Create an Effective, Compliant Strategy

Building an ABM Tech Stack: The Top 4 Components You Need

Go-to-Market in Canada: Key Privacy Regulations to Consider

Unveiling the Vision: The Forces Behind ZoomInfo’s New Brand Campaign

MarketingOS: Account-Based Marketing Fueled by Unmatched Data

Data, Insights, Alignment: How Smartsheet Maximizes Win Rates

B2B Marketing Trends: What to Expect in 2022

B2B Lead Generation: The Ultimate Guide

Maximizing ROI with CPQ: 10 Best Practices for Sales Success

8 Top ABM Companies To Watch

The Power of Personalized Email Marketing in B2B Sales

The Power of Personalized Email Marketing in B2B Sales

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