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Unlocking the Power of Marketing Account Intelligence Software

Zoominfo

By integrating with other account-based marketing tools, CRM systems, and customer data platforms, marketing account intelligence software creates a unified and comprehensive view of each customer. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. We’ve pulled together this list of top ABM advertising software platforms to help bring some clarity to your search.

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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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Visitor Identification Software: Turning Anonymous Site Visits into Leads

Zoominfo

ZoomInfo Sales enables teams to engage effectively, leveraging seamless CRM integration for streamlined workflows, while ZoomInfo Marketing equips demand generation and ABM teams with data-driven orchestration for targeted engagement. Better Content Strategy : Visitor insights guide more relevant and engaging content.

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Integrating Your CRM With Social Media and Advertising Platforms

Nutshell

Does your company use a customer relationship management (CRM) platform ? A CRM can help you gather, store, organize, and analyze data about your customers, which then helps you improve your sales and marketing efforts. But that’s not all a CRM can do. Why bother with CRM social media integration, though?

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How to Manage Affiliates Effectively

Nutshell

This way, up front costs and risk of losing money are less compared to traditional advertisements. These influencers, bloggers, or specialists in the industries can be great channels for promoting your products. Understanding the most effective channels can help you focus your marketing efforts and optimize your partnerships.

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Unlocking the Power of Geofencing in Marketing (video)

Pipeliner

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. Barbara and Ernest agree, noting that the messaging in advertisements must align with the actual customer experience in-store.

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