Pipeliner

JANUARY 29, 2025

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. Barbara and Ernest agree, noting that the messaging in advertisements must align with the actual customer experience in-store.

Video 95

Video Advertising Advertising Marketing 95

Pipeliner

NOVEMBER 24, 2024

The conversation delved into the evolution of sales strategies in response to changing buyer behavior, particularly in the wake of the COVID-19 pandemic and the rise of artificial intelligence. The Importance of Authenticity Throughout the conversation, Wes highlights the significance of authenticity in sales.

Video 116

Video Strategy Top of Funnel Direct Mail 116

Zoominfo

FEBRUARY 12, 2021

Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. It’s not advertising. Nobody likes advertising, and people look for ways to avoid it. What B2B Social Selling is Not.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Nutshell

NOVEMBER 26, 2024

This way, up front costs and risk of losing money are less compared to traditional advertisements. These influencers, bloggers, or specialists in the industries can be great channels for promoting your products. Conversion rate: A high conversion rate indicates that your affiliates effectively reach and persuade the right audience.

Commission 117

Commission How To Promotion Campaigns 117

Sales and Marketing Management

MAY 28, 2020

Increase In Digital Advertisement Spending. Digital advertisement spending for various marketing platforms is increasing due to tight B2B advertising budgets. Keeping a tab on crucial statistics and testing out new designs can help you optimize your site and boost conversion. Prioritize Buyer Enablement.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Zoominfo

FEBRUARY 7, 2019

The average landing page conversion rate is 2.35%. Enter conversational marketing. What is Conversational Marketing? Conversational marketing is a tactic that facilitates affordable, one-to-one marketing experiences at scale– something that, up until recently, was relatively difficult to do. We’re so glad you asked!

Conversion 174

Conversion Marketing Consumer Social Media 174

Nutshell

MAY 18, 2023

It can also integrate with different tools, including social media and advertising platforms. Table of Contents What is CRM social media and advertising integration? Your marketing channels are some of the best sources of customer data, and that includes social media marketing and paid advertising.

Paid Content 118

Paid Content Social Media Advertising Advertising 118

SBI Growth

JULY 11, 2013

Buyer Centric Messaging - have you ever had a feeling that an advertisement was meant for you? It may have been 1 out of 100 advertisements. Think of how many more emails you send than conversations you have each day. Incorporate Social Prospecting – LinkedIn is not a clogged channel. Email and the phone are.

Buyer 317

Buyer Prospecting Face-to-face How To 317

Zoominfo

JUNE 14, 2022

If you get one variable wrong — the audience, the content offer, or even the channel — you can waste thousands of dollars. Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. So, what makes B2B display advertising successful? Always put the goal first.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Pipeliner

MARCH 24, 2025

The conversation revolves around effective strategies for scaling e-commerce brands and maximizing conversions in a highly competitive market. Matthew highlights the impact of recent economic challenges, including inflation and rising advertising costs, making it more difficult for brands to capture consumer attention.

Video 96

Video Scale Lead Scoring Lead Rank 96

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. As marketers continue to rely on a wider variety of channels, attribution becomes that much more important. Let’s get into it!

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

AUGUST 12, 2021

Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. Many marketers have shifted their strategies toward programmatic advertising to improve their digital marketing performance. Your message is mostly drowned out by tons of noise from competitors.

Advertising 130

Advertising Advertising Ideal Customer Profile Demand Generation Agencies 130

Zoominfo

AUGUST 12, 2021

Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. Many marketers have shifted their strategies toward programmatic advertising to improve their digital marketing performance. . Your message is mostly drowned out by tons of noise from competitors.

Advertising 130

Advertising Advertising Ideal Customer Profile Demand Generation Agencies 130

LeadBoxer

DECEMBER 12, 2020

Digital marketing solutions and digital marketing channels facilitate the capture of quality leads and enable lead nurturing through digital media. Digital marketing is “the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers.” Pay-per-click (PPC) advertising. Email marketing.

Lead Generation 128

Lead Generation Channels Lead Scoring Lead Rank 128

Zoominfo

MARCH 1, 2021

In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach. Lead Outreach & Conversion. Digital Channels and Content. Technically, company websites are digital channels, but web analytics deserves its own category. How Do I Track Digital Marketing KPIs?

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

JUNE 25, 2018

Now that you understand the business benefits of YouTube, let’s get into some best practices to make your YouTube channel a success: 1. Much like a blog post, a vlog can educate your audience on a specific topic in a casual, conversational tone. Build your channel. Best Practices for Using YouTube for B2B. Post consistently.

B2B 217

B2B Marketing Lead Scoring Lead Rank 217

Zoominfo

APRIL 30, 2018

No matter how much traffic you attract to your careers page, if you don’t know how where your traffic came from, you won’t understand which of your campaigns and channels are effective. Paid advertising. Example: A fictional HR company advertises their jobs across all of the aforementioned channels. Job boards.

Analytics 208

Analytics Google Analytics Social Media Channels 208

No More Cold Calling

APRIL 30, 2020

I recounted that story in my recent presentation—“ Sales Experts Channel: How to Recession Proof Your Sales in 9 Killer Steps ”—because it perfectly illustrates a key business insight. Plus, check out what you might have missed from No More Cold Calling this month: Pick Up the Damn Phone and Have Sales Conversations. You take action.

Referrals 279

Referrals Cold Calling Lead Generation Webinar Metrics 279

Zoominfo

JULY 17, 2018

Webinar landing page to registrant conversion rate. Most businesses promote their webinars across several different marketing channels, from social media to email to paid search ads. To determine the effectiveness of each channel, track the number of registrants each specific promotion brings to your site.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Zoominfo

JANUARY 27, 2019

Maybe an advertisement or commercial influenced your decision. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Even if you didn’t consciously remember the conversation, word-of-mouth influenced your purchase decision. Encourage online reviews.

Social Media 210

Social Media Referrals Marketing Influencer 210

Zoominfo

FEBRUARY 11, 2021

Email marketing may be one of the most successful marketing channels out there, but that doesn’t mean email service providers want you clogging up their servers with it. Leave the hard-sell advertising copy to Madison Avenue. But when you’re starting out with those initial conversations, don’t risk anything. Superlatives.

Account Based Marketing 264

Account Based Marketing Campaigns Email Marketing Advertising 264

Zoominfo

SEPTEMBER 23, 2020

Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. . Case in point, Atlatl worked with ZoomInfo to refine its ICP, and conversion rates improved by 400% — from 1.8%

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Zoominfo

JANUARY 16, 2019

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. Not only do prospects have an unprecedented amount of information available to them, but they’re also spread out across innumerable channels and websites– making them much harder to reach. Let’s get into it!

Marketing 202

Marketing Advertising Advertising Face-to-face 202

Cincom Smart Selling

MARCH 6, 2025

The contemporary competitive market poses a formidable challenge to maintain profitability across multiple sales channels. Understanding the Pricing Complexities in Multi-Channel Sales In the hyper-connected marketplace, businesses sell through multiple channelsdirect sales teams, resellers, e-commerce platforms, and distributors.

Margin 48

Margin Channels Maximizer Lead Rank 48

Openview

MARCH 15, 2019

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Channel Sales versus Direct Sales – The Good and the Bad. Channel – Cons.

Channels 129

Channels Scale Hiring Lead Rank 129

Zoominfo

FEBRUARY 25, 2021

Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Stages of Lead Qualification. Outbound Prospecting. Marketing Campaigns.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

NOVEMBER 14, 2024

Data-Driven Insights: ZoomInfo’s proprietary company and contact data, paired with cutting-edge buying signals and multi-channel engagement, delivers unbeatable real-time insights. But most ABM solutions focused heavily on digital advertising use cases and didn’t foster the deeper connections that today’s GTM professionals need.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

Zoominfo

OCTOBER 20, 2021

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Here we share our top 17 YouTube channels for HR and Recruiting personnel. This YouTube channel is dedicated to those talks so that anyone can keep up to date and join the debate! Watch here 2. Watch here 3.

Channels 100

Channels Hiring Scale Video 100

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

SEPTEMBER 3, 2020

Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. What are the Benefits of Email Automation?

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Nutshell

OCTOBER 5, 2020

To learn how to do just that, we sat down with 11 digital marketing professionals and collected their best tips on how to amplify your messaging and maximize your conversions! If you can tell them what’s in it for them, the easier it will be to turn their leads into conversion. . Jakub Kliszczak, Channels.

Conversion 133

Conversion Marketing Campaigns Hotels 133

Pipeliner

FEBRUARY 8, 2025

This blog post delves into the key themes and actionable insights from their conversation, offering a comprehensive guide for coaches leveraging AI in their practices. Automating Content Generation Mitch used AI to generate blog posts, manage social media content, and automate advertising efforts. He is CSMO at Pipeliner CRM.

Coaching 94

Coaching Video Social Media Exercises 94

Zoominfo

JANUARY 15, 2021

Additionally, your lead magnets should be promoted on your company’s social media channels. Paid social advertising can be an effective method to get your it in front of a lookalike audience on Facebook, Instagram, and even LinkedIn. Once qualified , these leads are then passed on to sales for purchase conversion.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

AUGUST 27, 2018

Here’s how it works: A user creates content featuring your company or products and shares that content on their personal channels, review websites, and social media platforms. Social media platforms are particularly popular channels for UGC, as they allow users to share quick content to large audiences. Conversion rates increase by 4.6%

Social Media 221

Social Media Survey Media Channels 221

Zoominfo

OCTOBER 10, 2019

Marketing attribution refers to a system used to determine how each touchpoint in a customer’s journey contributes to an eventual conversion. By assigning credit to each touchpoint, marketers are able to better assess and optimize the various campaigns and channels they use to engage their target audience.

Trends 160

Trends B2B Marketing Channels 160

Zoominfo

JULY 16, 2018

Channels used to promote the webinar. Although this seems like an obvious step, it’s a critical step toward optimal webinar lead conversion. Paid advertising: The amount of money you spend advertising your webinar will depend on your specific marketing budget and goals. Topic selection. The length of the webinar.

Lead Rank 209

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 209

Zoominfo

DECEMBER 5, 2018

But, beyond that particular use case, marketers can also convert Reddit into a successful marketing channel. We explain why Reddit is useful to marketers, and offer several tips to best approach this channel. r/advertising. /r/Entrepreneur. Invest in Reddit Advertising. Let’s get into it! How does Reddit work?

B2B 157

B2B Advertising Advertising Promotion 157