Pointclear

MARCH 27, 2014

LinkedIn announced it is expanding its mobile advertising opportunities for B2B marketers. A survey of B2B buyers revealed what they want to see on vendor websites: detailed contact information, case studies, white papers and articles. More information and links in the blog.

Social Media 223

Social Media Media B2B Decision Maker 223

Zoominfo

MARCH 4, 2021

Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Expand your content by channel and medium – There are many mediums of content, such as blogs, eBooks, and case studies, which can reach more audiences when expanded into different channels.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

DiscoverOrg Sales

JANUARY 1, 2018

Difficulty tracking digital marketing/advertising efforts. CASE STUDY] Data-Agnostic? Pain point #3: Difficulty tracking digital marketing/advertising efforts. Difficulty tracking digital marketing/advertising efforts was a major pain point – and has consistently remained so – for the past two years.

Trends 184

Trends Advertising Advertising Survey 184

Zoominfo

OCTOBER 21, 2018

Testimonials and Case Studies: More than 70% of Americans reference online reviews to inform their buying decisions ( source ). Testimonial and case study videos highlight the successes of your best customers. Check out the Hootsuite video below for a great example of a case study video: 6.

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

BuzzBoard

MAY 23, 2024

Highlighting the Potential of Case Study Narratives in Building Trust With Local Business Clients As a digital marketing agency, you’re always seeking breakthrough techniques to win over small businesses, your potential local business clients. For local business clients, case study narratives are more than just stories.

Case Study 52

Case Study Study Small Business Small Business 52

BuzzBoard

MARCH 19, 2024

In this regard, small business outreach case studies can offer substantial value. Case studies provide industry insights, best practices, campaign outcomes, lessons learned and replicable strategies. This is clearly illustrated through an analysis of various case studies. We’re always ready to assist.

Case Study 52

Case Study Small Business Small Business Study 52

BuzzBoard

MAY 24, 2024

Enhancing the Impact of Case Studies for Local Business Clients Through Effective Strategies and Techniques In the swiftly changing digital landscape, the impression of your case studies for local business clients can significantly influence gaining new customers. That’s not the entire story.

Case Study 52

Case Study Study Small Business Small Business 52

Zoominfo

JUNE 17, 2018

Google Adwords is a web advertising service that most B2B marketers are already familiar with. Simply reach out to top customers and ask if they’re willing to talk about their success with your product—just as you would for a case study. This is a tactic that can be easily replicated for your own business.

Examples 237

Examples B2B Microsoft Telecommunications 237

Sales and Marketing Management

JUNE 16, 2017

Case study : Airbnb: For companies that already have a viable product or service, growth hacking can help drive awareness. Case study : Slack: Two weeks prior to launch, Slack co-founder Stewart Butterfield sent a memo to his development team. The most famous example? Airbnb penetrating Craigslist’s marketplace.

Penetration 153

Penetration Case Study Lead Rank Hotels 153

DiscoverOrg Sales

AUGUST 7, 2018

Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. This includes: Downloads of whitepapers, case studies, tech publications. Which means there’s not always control over the final destination.

Intent Data 313

Intent Data Intent Data Lead Rank 313

BuzzBoard

MARCH 7, 2024

Looking at successful case studies of customized digital marketing for small businesses offers a better understanding of its importance. Their customized approach included focusing on their digital content marketing, local SEO, and PPC advertising tactics. Notably, a local bakery saw a considerable transformation.

Case Study 52

Case Study Small Business Small Business Study 52

Zoominfo

SEPTEMBER 17, 2018

According to the show notes on iTunes, The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing — from inbound marketing to paid advertising to conversions. Join the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media, and technology.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

SocialSellinator

OCTOBER 28, 2023

Learn how to generate and capture digital leads using SEO, advertising platforms, and social media. See a case study of SocialSellinator's approach. Unlock profits with effective digital lead generation strategies. Discover the tools and technologies to enhance lead generation.

Leads 97

Leads Marketing Qualified Lead Case Study Social Media 97

Zoominfo

MARCH 9, 2021

Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. pricing page, case studies). Cost per Lead – This metric can be calculated by dividing the cost of advertising by conversion. Frequently Asked Questions.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Sales 2.0

OCTOBER 23, 2023

Proposed Services: • Detail the specific digital media services you are offering, such as social media management, website development, online advertising, SEO, etc. If possible, include case studies or success stories to demonstrate the effectiveness of your services.

Proposal 221

Proposal Social Media Media Decision Maker 221

BuzzBoard

APRIL 17, 2024

The Importance of ROI Analysis in Local Business Paid Advertising Programs The importance of ROI (Return on Investment) analysis in local business paid advertising programs is often overlooked. ROI analysis aids in pinpointing the profitability of individual advertising activities by determining the potential financial gain or loss.

Advertising 52

Advertising Advertising Analysis ROI 52

Connext Digital

SEPTEMBER 25, 2019

This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. But recently, an innovative strategy has been creating a buzz in the world of marketing: weather-based mobile advertising. Weather-based Mobile Advertising. How It Works. How It Works.

Advertising 58

Advertising Advertising Consumer Promotion 58

Zoominfo

JULY 9, 2019

Consider these statistics: 89 percent of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases ( source ). Because customer-created content is an effective way to convince an audience of a product’s value and thus, convert more prospects into paying customers.

B2B 180

B2B Retail Segment Scale 180

BuzzBoard

AUGUST 27, 2024

Unraveling PPC Advertising Secrets: A Strategy for Digital Agencies Serving Mid-Sized Companies As digital agencies expand their services, an emerging yet powerful strategy is PPC, or Pay-Per-Click, advertising. To earn credibility in local PPC advertising, a complete understanding of the client’s business landscape is required.

Advertising 52

Advertising Advertising Cost Per Click Company 52

Zoominfo

MAY 9, 2021

How to Retarget Your Audience with Digital Advertising. Case Study: Akrobi doubles pipeline with ZoomInfo WebSights. Next, you can export this audience to Google Ads to run your retargeting campaign. Figure 3 : The ability to personalize messaging is a top reason for seeking data enrichment.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At You should know exactly who you’re targeting, why you’re targeting them, and what content will resonate.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At You should know exactly who you’re targeting, why you’re targeting them, and what content will resonate.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Sales Evangelist

OCTOBER 29, 2014

He is currently finding great success selling media advertising for small businesses. Now, back in episode 6 Shem asked a question on how to deal with […] The post TSE 081: Case Study “How To Deal with People Who Are Too Nice To Say No!” He is currently finding great success selling media advertising for small businesses.

Case Study 40

Case Study Study Advertising Advertising 40

SalesFuel

SEPTEMBER 9, 2024

That might be why paid search advertising is the top outsourced marketing activity SMBs invest in, according to inTandem: Paid Search: 23% of SMBs outsource this marketing activity Social media management: 19.4% Overall, 83% of SMBs say that search advertising is the most important marketing service they could invest in.

Outsourcing Services 104

Outsourcing Services Campaigns Ideal Customer Profile Strategy 104

Zoominfo

JULY 18, 2019

Case studies: Why are case studies an effective webinar format? Case studies provide social proof that your product can deliver. In fact, 42% of B2B buyers find case studies to be valuable in the late stage of the buying process ( source ).

Lead Rank 100

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 100

Zoominfo

OCTOBER 5, 2021

Put a Spotlight on Local Businesses – Google Google Ads is a web advertising service that most B2B marketers are already familiar with. Simply reach out to top customers and ask if they’re willing to talk about their success with your product—just as you would for a case study. What makes this a great brand story?

Examples 130

Examples B2B Microsoft Case Study 130

Hubspot Sales

OCTOBER 15, 2018

You can attach client case studies to provide your prospect with a detailed preview of your work. We insert 30-second audio and SMS advertisements into phone calls made on calling cards. Advertisements can target specific ethnic groups and geographies. Cold Email Templates. Typical redemption is 3%.

B2B 145

B2B Customer Advertising Advertising 145

Zoominfo

MAY 9, 2021

How to Retarget Your Audience with Digital Advertising Next, you can export this audience to Google Ads to run your retargeting campaign.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Sales Hacker

NOVEMBER 11, 2020

Competitive intelligence is the process of sourcing and analyzing data to see the competitive landscape in order to build plans, messaging, advertising, and products to outperform competitors. Finding white space for advertising is important. Case Study: Gong vs. Chorus Messaging. What is Competitive Intelligence?

Competition 109

Competition Advertising Advertising Hiring 109

Partners in Excellence

DECEMBER 5, 2011

” There are advertising programs, training programs, playbooks, competitive selling guides, objection handling guides, sales contests, everything. They are equipped with PowerPoint decks, brochures, case studies to present the product Features, Functions, Feeds, and Speeds!

Opportunity 111

Opportunity Customer Penetration Collateral 111

Nutshell

MAY 4, 2020

For example, with fewer events and in-person meetups, marketing might predict a spike in digital advertising costs and competition. To defuse doubts and lighten the fears that might be weighing on a prospect’s shoulders, they can ask marketing to supply reports, case studies, and social proof that prove ROI.

Lead Generation 120

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 120

Nutshell

JULY 22, 2020

By contrast, the marketing flywheel focuses on the following three stages: Attract: Companies attract potential customers using a variety of promotional channels that include content creation , social media marketing, and digital advertising. For example, maybe your case studies are gated. You simply have to repurpose them.

Top of Funnel 119

Top of Funnel Lead Rank Marketing Churn 119

Zoominfo

MARCH 30, 2023

In the middle stage, your focus should be on highlighting your key differentiators, keeping prospects engaged, and continuing to build out the buying group to ensure you’ve identified all of the key decision-makers.

Top of Funnel 130

Top of Funnel Lead Rank Funnel Marketing Qualified Lead 130

Hubspot Sales

JANUARY 26, 2023

Marketing in such a massive pool of people would be like finding the needle in a haystack with conventional advertising. Case Study: The Financial Diet This personal finance business started as a personal finance blog in 2014. Case Study: Tamsen Webster Tamsen webster is a keynote speaker and message strategist.

Social Media 124

Social Media Case Study Fashion Media 124

Hubspot Sales

NOVEMBER 30, 2020

That type of content gives advertising and selling a bad name. Why would your customers and clients prefer to get information online than through advertising or engaging with reps? Instead, they provided a helpful case study. The Right Way To Market Yourself. Here's a personal example.

Promotion 140

Promotion Lead Rank Lead Scoring Inbound 140

Customer Centric Selling

MARCH 5, 2018

Case studies, user conferences, co-webinars, and joint customer-vendor presentations at industry events will help to showcase your most successful customer accounts. If you know you’ve got a solid reputation or that you consistently deliver what your sales team sold, advertise that as a key selling point.

Competition 90

Competition Case Study Comparison Vendor 90

Zoominfo

JANUARY 11, 2021

See the video case study. There’s risk in losing future renewals and additional purchases, as well as the customer’s brand loyalty — referrals and word-of-mouth advertising. What can you do now to ensure they love your product and want to buy from you again? It’s all about the data.

Customer 130

Customer Social Media Top of Funnel Loyalty 130