Zoominfo

MARCH 13, 2025

With access to advanced B2B data and real-time buying signals, marketers can build highly personalized campaigns, reach decision-makers at the perfect moment, and maximize customer lifetime value. 59% increase in win rates 3X improvement in audience match rate for advertising campaigns. 12% quarter-over-quarter pipeline growth.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

SBI Growth

OCTOBER 30, 2012

They focused on things like branding exercises and awareness campaigns with PR firms. Implementing antiquated advertising campaigns. Provides examples of including sales reps in campaign development. Pipeline Creation – Demonstrated results from Demand Generation, Inbound Marketing & Content Marketing campaigns.

Lead Scoring 331

Lead Scoring Lead Rank Hiring Marketing Qualified Lead 331

LeadBoxer

SEPTEMBER 27, 2020

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 105

Zoominfo

NOVEMBER 18, 2024

Here are some of the benefits: Lead Generation : Detailed visitor data can improve lead quality and conversion rates. Personalized Marketing : Targeted visitor insights allow for tailored campaigns and higher engagement. Informed Sales Strategies : Sales teams gain insights into visitor behavior, enabling more effective outreach.

Sales Qualified Lead 130

Sales Qualified Lead Lead Scoring Lead Rank Software 130

SBI Growth

OCTOBER 5, 2013

There are way too many budgets that include bloated dollars for things like trade shows, promotion, sponsorships and advertising. Demand Generation - Deploy, launch, measure and optimize all relevant modes of Demand Generation to stimulate top-of-the-funnel activity and generate Inquiries.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Zoominfo

AUGUST 12, 2021

Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. Many marketers have shifted their strategies toward programmatic advertising to improve their digital marketing performance. Your message is mostly drowned out by tons of noise from competitors.

Advertising 130

Advertising Advertising Ideal Customer Profile Demand Generation Agencies 130

Zoominfo

AUGUST 12, 2021

Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. Many marketers have shifted their strategies toward programmatic advertising to improve their digital marketing performance. . As programmatic budgets grow, the demand for accurate data increases.

Advertising 130

Advertising Advertising Ideal Customer Profile Demand Generation Agencies 130

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. B2B Lead Generation Sources. Marketing Campaigns.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. With the right B2B data provider , you can pull key decision makers’ names and contact information at each account, then export that list into your digital ad platform to create your campaign. The primary KPI to monitor is match rate.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. With the right B2B data provider , you can pull key decision makers’ names and contact information at each account, then export that list into your digital ad platform to create your campaign. The primary KPI to monitor is match rate.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

JUNE 14, 2022

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. So, what makes B2B display advertising successful?

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Zoominfo

NOVEMBER 14, 2024

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. But most ABM solutions focused heavily on digital advertising use cases and didn’t foster the deeper connections that today’s GTM professionals need.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

DiscoverOrg Sales

APRIL 23, 2019

We asked Jake Shaffren, DiscoverOrg’s Director of Sales, and Nina Wooten, our Director of Demand Generation, about their favorite tips for generating sales leads at trade shows and events. Nina Wooten, Director of Demand Generation. To generate leads at trade shows, you have to start strategizing in advance.

Trade Show 227

Trade Show Marketing Qualified Lead Leads Lead Generation 227

Pointclear

DECEMBER 8, 2011

Chris is an experienced technology business development & marketing executive, with deep domain expertise in the areas of online and inbound marketing, strategic alliances, demand generation, and corporate development/M&A. Chris originally published this post on November 14, 2011, and it is republished here with his permission.

Demand Generation Agencies 178

Demand Generation Agencies ROI Salary Demand Generation 178

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Marketing Campaigns Campaigns are what make companies memorable.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Scoring 243

DiscoverOrg Sales

JUNE 8, 2017

Sales enablement really boils down to how marketing can help make sales more successful, and this can be accomplished through a range of program areas including technology, intelligence, content, analytics, training, and demand generation. Should you market to current customers?

Lead Generation 194

Lead Generation Sales Qualified Lead Marketing Qualified Lead Lead Scoring 194

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. Done well, customer profiling can result in more effective campaigns, greater revenue, and most importantly, happier customers. Marketers can attract and retain prospective customers more effectively.

Ideal Customer Profile 130

Ideal Customer Profile Customer Marketing Demand Generation Agencies 130

Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. 3 Quick Gifting Tips 1.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Zoominfo

MAY 9, 2021

That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns. How to Retarget Your Audience with Digital Advertising. Next, you can export this audience to Google Ads to run your retargeting campaign.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Zoominfo

MARCH 7, 2023

Encourage sales leadership to come to the table with an idea of which accounts they want to target, and help refine that list,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Remember that the campaigns you run will vary depending on each account you target.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Zoominfo

MARCH 15, 2022

If you’re in marketing, you might think of search engine advertising platforms as your “frenemy.” So if your ad is not getting clicked on, then it’s not going to be presented first or as often,” says Lauren Temmler, senior demand generation manager at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Lead Rank 130

Lead Rank Marketing Qualified Lead Account Based Marketing Engineering 130

Zoominfo

MAY 9, 2021

That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns. How to Retarget Your Audience with Digital Advertising Next, you can export this audience to Google Ads to run your retargeting campaign.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. ZoomInfo MarketingOS Finally, ABM with data you can trust. Intent lift.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

NOVEMBER 16, 2021

Marketing, sales operations, demand generation , and sales teams will benefit massively from this integration.” Enable hyper-targeted segmentation efforts in marketing, sales, and advertising campaigns. ZoomInfo offers two ways for HubSpot users to append and clean data — instantly, or on a regularly scheduled basis.

Hubspot 130

Hubspot Data Lead Rank Lead Scoring 130

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. Which content and campaigns tend to attract the most high-quality leads? From start to finish, what does the standard sales cycle look like?

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

FEBRUARY 8, 2022

Now when you create an audience for a campaign, you can use a successful combination of ZoomInfo’s third-party data, such as intent signals, and your first-party data, such as website visitors. A Connected System of Execution In the past, creating even a simple campaign required marketers to navigate multiple disconnected systems.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Hubspot Sales

NOVEMBER 21, 2018

Start advertising on marketing platforms using the messages you’ve just created for various audience members. You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. Test the various channels and continue advertising on those showing high conversions.

Paid Content 145

Paid Content Top of Funnel Lead Rank Webinar Metrics 145

Zoominfo

MARCH 30, 2023

Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. From this funnel movement report, you can also launch campaigns to target accounts that may have stalled or moved backward to the awareness stage.

Top of Funnel 130

Top of Funnel Lead Rank Funnel Marketing Qualified Lead 130

Zoominfo

JULY 25, 2023

Even if your sales team isn’t split up exactly like this, giving certain salespeople instructions on which specific part of the B2B lead generation process they’re responsible for is beneficial to creating a steady pipeline and keeping leads flowing. Tools Defining your ICP is essential, but it can also be time consuming.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Hubspot Sales

JULY 2, 2020

Define your video campaign objective. Every LinkedIn video campaign has an endgame, and if you want to be able to track the efficacy of your video marketing efforts on the platform, you have to understand what you're trying to achieve. Create a video ad campaign around your preferred objective. Image Source: LinkedIn.

LinkedIn 134

LinkedIn Video Cost Per Click Campaigns 134

Zoominfo

FEBRUARY 18, 2018

A customer-centric organization puts the customer at the center of every business decision – from marketing campaigns to product development. Rather than focusing on a general audience, customer-centric marketing places the focus on the customer as an individual. Lesson #1: Develop a Customer-Centric Marketing Strategy. Key Takeaways.

B2B 124

B2B B2C Marketing Demand Generation Agencies 124

Zoominfo

NOVEMBER 8, 2021

Aim for an area that’s big enough to build a sizable campaign list, but small enough that a single marketing strategy suffices. If you’re marketing in Germany, you’ll probably want to advertise on their native platform. While it can be tempting to start big — such as all of Europe — usually that’s way too broad.

Demand Generation Agencies 130

Demand Generation Agencies Webinar Metrics Lead Rank Marketing Qualified Lead 130

Zoominfo

JANUARY 14, 2022

“The key is to make the number you ask for a function of what leadership asks you for first,” says Mitchell Hanson, director of demand generation at ZoomInfo. “As a general guideline, your budget should be 20-35% of your gross revenue target. If an average MQL costs $100, then $100 x 250 = $25,000 in budget.

Marketing Qualified Lead 100

Marketing Qualified Lead Lead Rank Maximizer Marketing 100

Sales Hacker

JUNE 11, 2020

It’s a tried-and-true strategy that targets a set of prospects by building outbound email and call campaigns. Behavioral information: actions a company takes like advertising, mergers and acquisitions, or other behavioral characteristics. In general, early-stage companies should only hire salespeople with strong prospecting skills.

Inbound 114

Inbound Outbound Ideal Customer Profile Top of Funnel 114

Delicious Sales

MAY 2, 2012

Advertising (694). Demand Generation (181). Advertising (694). Training (4995). Prospecting (4539). Tools (2872). Sales Management (2614). Software (1035). Customer Service (995). Inside Sales (849). Channels (799). Selling Skills (528). Incentives (379). Outside Sales (81). Customer (6670). Opportunity (3675).

Lead Rank 99

Lead Rank Leads360 Lead Scoring Top of Funnel 99

Nutshell

APRIL 24, 2020

A good website will drive demand, generate leads, and provide shareable content for your audience, but you have to get it to that point first. If you’ve done your market segmentation , you can alter your value proposition in each campaign to ensure that it speaks to each audience. Alright buddy I’m out.”. Landing pages.

Top of Funnel 118

Top of Funnel Case Study Funnel Lead Scoring 118