SalesFuel

DECEMBER 27, 2024

Your clients are likely missing out on the advantages of audio advertising, and its time to set them straight. The State of Audio WARC and Audacy recently published a white paper on the state of audio advertising. Its clear that some marketers see the advantages of audio advertising. If you answered audio, youre right.

Advertising 59

Advertising Advertising Top of Funnel Ideal Customer Profile 59

Zoominfo

JULY 1, 2019

In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low.

Advertising 188

Advertising Advertising Survey Scale 188

SalesFuel

APRIL 30, 2025

I start with industry opportunities, then scroll down to target customer, customer-by-mile radius and B2C advertising response. The advertiser has already been seeing positive results as well. It all helps me tell the story I need to. The total amount for Havener's sale was $26,000.

Advertising 59

Advertising Advertising Campaigns Hiring 59

SalesFuel

APRIL 25, 2025

This state of affairs mean media sellers must roll out their best guidance on local advertising for small business. Your accounts know they need to roll out great local advertising for small business. This challenge will lead them to target new customers in their campaigns. The index stands at 97.4,

Small Business 59

Small Business Small Business Advertising Advertising 59

Steven Rosen

AUGUST 2, 2021

In comparison, when faced with the same challenges, marketers will bring in an outside advertising agency. The marketing executive is judged by the outcome of the various marketing programs and campaigns their team delivers. Marketing Executive Gets It.

Hiring 424

Hiring Comparison Face-to-face Objections 424

SocialSellinator

JANUARY 24, 2024

Unlock the secrets of effective advertising campaign management with our in-depth guide on strategies, tools, and tips to transform your marketing efforts.

Advertising 105

Advertising Advertising Campaigns Tools 105

SalesFuel

APRIL 23, 2025

Challenge: Creating a home remodeler SEM campaign with a client new to online advertising Tristan Gomes, an advertising solutions representative for the Better Business Bureau , had only been on the job as a sales rep for three months when he turned to AdMalls research to help craft a home remodeler SEM campaign.

Campaigns 59

Campaigns Closing Hiring Advertising 59

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! Let’s get into it!

Direct Mail 182

Direct Mail Paid Content Campaigns Examples 182

SalesFuel

FEBRUARY 28, 2025

They will also invest more heavily in CTV advertising, especially at the local level. The heated political campaigns drove much of the advertising growth. billion) Advertising Outlook For 2025, Winterberry analysts expect a 6.1% Regardless of the uncertainty, CTV advertising will be a star in the media universe.

Advertising 59

Advertising Advertising Direct Mail Media 59

SalesFuel

APRIL 4, 2025

New advertisement spending forecasting for 2025 indicates a likely pullback by marketers. You can boost sales from your accounts by recommending the right ad campaigns in the right formats. 2025 Outlook New advertisement spending forecasting for 2025 was issued by major industry watchers last week. WARC expects a 10.1%

Advertising 59

Advertising Advertising Forecasting Account 59

Zoominfo

FEBRUARY 11, 2021

Leave the hard-sell advertising copy to Madison Avenue. If you have a ‘special offer’ only for a select group of people, use any of the other words to tell people about it, but don’t use these ones. Limited time Get it now Once in a lifetime For new customers only Offer expires Deal ending soon. Superlatives.

Account Based Marketing 264

Account Based Marketing Campaigns Email Marketing Advertising 264

Zoominfo

MAY 1, 2023

Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics. The more important part is what happens next.

Advertising 130

Advertising Advertising B2B Top of Funnel 130

SocialSellinator

APRIL 15, 2025

Master social media advertising techniques to boost brand awareness and craft winning campaigns with our expert guide!

Social Media 95

Social Media Advertising Advertising Campaigns 95

Pipeliner

JANUARY 29, 2025

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. Barbara and Ernest agree, noting that the messaging in advertisements must align with the actual customer experience in-store.

Video 95

Video Advertising Advertising Marketing 95

SalesFuel

APRIL 9, 2025

Challenge: Raising brand awareness without the help of an all-digital roofing campaign Jennifer Brinck, an inside sales rep for HomePros , has been selling media for six years, but had only used AdMall for ten months when she approached a local business with the hope of closing an all-digital roofing ad campaign.

Campaigns 59

Campaigns Closing Hiring Advertising 59

Grant Cardone

JUNE 7, 2024

Recently, several campaigns have come out where advertisers encourage consumers to get off their phones. Advertisers Taking Their Blinders Off About Smart Phone Use We […] The post Why Advertisers Want You Off Your Phone appeared first on GCTV. Specifically, smartphones that have twenty-four-seven access to social media.

Advertising 118

Advertising Advertising Social Media Campaigns 118

SalesFuel

MAY 23, 2025

Social Media and the Issue of Customer Connections One key area of marketer concern has been social media advertising. The analysts urge marketers to employ gen AI-based tools to streamline their processes and integrate the creative and media aspects of their campaigns for optimal outcomes.

Top of Funnel 52

Top of Funnel Campaigns Marketing Customer 52

SalesFuel

FEBRUARY 14, 2025

This strategy encompasses shopper marketing tools such as trade promotions and co-op advertising programs. On average, these vendors pay for advertising on six retail media networks. But their investment goes beyond advertising on in-store video screens. The dealer can pitch the vendor on the ad campaign theyd like to run.

Advertising 59

Advertising Advertising Vendor Retail 59

Zoominfo

MARCH 4, 2024

Let’s face it: programmatic advertising is hard. One of the biggest mistakes that B2B marketers make is relying on traditional demand-side platforms (DSPs) to launch their advertising campaigns. While traditional DSPs excel in reaching individual consumers, they often fall short when it comes to B2B campaigns.

Advertising 130

Advertising Advertising B2B Decision Maker 130

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Here are some examples of shame marketing campaigns: 1. Victoria’s Secret: In 2018, Victoria’s Secret faced major backlash for its infamous “Perfect Body” campaign.

Loyalty 262

Loyalty Marketing Lead Rank Face-to-face 262

Zoominfo

NOVEMBER 18, 2024

Personalized Marketing : Targeted visitor insights allow for tailored campaigns and higher engagement. ZoomInfo optimizes on-site conversions with visitor tracking, enriched forms and chat experiences, while its demand-side platform supports targeted advertising to in-market accounts.

Sales Qualified Lead 130

Sales Qualified Lead Lead Scoring Lead Rank Software 130

Smooth Sale

MAY 3, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do You Want and Know How to Get Free Advertising? Advertising is a crucial component of any successful marketing strategy, but it can also be expensive, especially for small businesses and startups. Design shirts that catch the eyes of others will feature your logo.

Advertising 144

Advertising Advertising Social Media How To 144

Nutshell

MAY 18, 2023

It can also integrate with different tools, including social media and advertising platforms. Table of Contents What is CRM social media and advertising integration? Your marketing channels are some of the best sources of customer data, and that includes social media marketing and paid advertising. Keep reading to learn more.

Paid Content 118

Paid Content Social Media Advertising Advertising 118

SalesFuel

JANUARY 22, 2025

Challenge: Getting a home medical services ad campaign in front of customers Haley Johnson, a multiple time Sell Smarter! Award winner from Fox21 , knew she could help a local business with a compelling home medical services ad campaign that would get in front of people, but she also knew it might take some time.

Campaigns 59

Campaigns Health Care Hiring Insurance 59

SalesFuel

NOVEMBER 25, 2024

Simply put, keeping the advertising lights on year-round drives growth, keeps your business top of mind, and increases brand exposure, which turns potential customers into profit.” Valpak says that 80% of SMB owners are all alone when it comes to advertising responsibilities. The problem is, many SMBs are getting tired. They need help.

Direct Mail 93

Direct Mail Tools Marketing Ideal Customer Profile 93

SMEI

JANUARY 25, 2023

If You’re a Marketer, You’re a Storyteller: Crafting Effective Campaigns to Help the Climate Crisis Storytelling is one of the most powerful tools in marketing, as it allows you to convey a message in an impactful way and move people to action. After all, working with bad actors (i.e.,

Education 303

Education Marketing Campaigns Nonprofit 303

Zoominfo

MARCH 13, 2025

With access to advanced B2B data and real-time buying signals, marketers can build highly personalized campaigns, reach decision-makers at the perfect moment, and maximize customer lifetime value. 59% increase in win rates 3X improvement in audience match rate for advertising campaigns. 12% quarter-over-quarter pipeline growth.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Nutshell

NOVEMBER 26, 2024

This way, up front costs and risk of losing money are less compared to traditional advertisements. Campaign management Use tools that help you create and manage targeted campaigns with specific goals and performance metrics. Enhanced credibility: Partnering with an established affiliate raises a brand’s credibility.

Commission 117

Commission How To Promotion Campaigns 117

Zoominfo

MAY 19, 2020

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. If you think you can fire off a cold email campaign to prospects in Canada, think again. Opt-Out Method. Is Cold Emailing Effective?

Guidelines 317

Guidelines ACT Campaigns Pharmaceuticals 317

Sales and Marketing Management

FEBRUARY 24, 2021

But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? Content marketing generates more than 3x the leads as advertising and costs 62% less. If one of your goals in 2021 is to grow your online sales, you’re not alone. Never fear.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

SocialSellinator

JULY 26, 2024

Explore top campaigns, trends, and strategies shaping the future of social media advertising. Discover the best social media ads of 2024.

Social Media 110

Social Media Campaigns Media Advertising 110

SalesFuel

FEBRUARY 19, 2025

Challenge: Creating a Mattress Store Digital Ad Campaign to reach new customers Kristen Robinson, an account executive at Spectrum Reach for over six years, was so under the weather recently, the last thing on her mind was being able to craft a mattress store digital ad campaign.

Campaigns 59

Campaigns Closing Cold Calling Retail 59

Sales and Marketing Management

SEPTEMBER 16, 2020

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Any B2B company that keeps its advertising budget the same (or even increases it) will reap multiple benefits. Marketing spends will be lower.

Trends 333

Trends Marketing Lead Rank Conference 333

Zoominfo

JUNE 14, 2022

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. So, what makes B2B display advertising successful?

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

SMEI

DECEMBER 20, 2022

Finally, CMOs and CTOs will need to partner in order to ensure that marketing campaigns are delivered effectively and efficiently across a range of channels. AI has already been utilized in various ways, such as personalized recommendations and targeted advertising. 5 Ways AI will be used in Marketing.

Trends 65

Trends Social Media Marketing Airlines 65

SalesFuel

JULY 15, 2024

Here’s what they are, and the challenges you need to help your client overcome, for campaign optimization. Are Your Clients Optimizing Their Emerging Media Campaigns? In fact, “85% of marketers have advertised on an emerging media channel.” Ad placement has a lot to do with how an ad is received and how effective its message is.

Ideal Customer Profile 105

Ideal Customer Profile Campaigns Media Retail 105

Zoominfo

FEBRUARY 3, 2021

Recently, I was trying to understand how we could venture into the advertising space. There must be a way that we can activate it in the advertising space to drive value for our customers.”. If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? The results?

Data 246

Data Advertising Advertising Lead Rank 246