Steven Rosen

AUGUST 2, 2021

In comparison, when faced with the same challenges, marketers will bring in an outside advertising agency. The marketing executive is judged by the outcome of the various marketing programs and campaigns their team delivers. Marketing Executive Gets It.

Hiring 424

Hiring Comparison Face-to-face Objections 424

SocialSellinator

JANUARY 24, 2024

Unlock the secrets of effective advertising campaign management with our in-depth guide on strategies, tools, and tips to transform your marketing efforts.

Advertising 105

Advertising Advertising Campaigns Tools 105

SalesFuel

FEBRUARY 14, 2025

This strategy encompasses shopper marketing tools such as trade promotions and co-op advertising programs. On average, these vendors pay for advertising on six retail media networks. But their investment goes beyond advertising on in-store video screens. The dealer can pitch the vendor on the ad campaign theyd like to run.

Advertising 59

Advertising Advertising Vendor Retail 59

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! Let’s get into it!

Direct Mail 182

Direct Mail Paid Content Campaigns Examples 182

Zoominfo

FEBRUARY 11, 2021

Leave the hard-sell advertising copy to Madison Avenue. If you have a ‘special offer’ only for a select group of people, use any of the other words to tell people about it, but don’t use these ones. Limited time Get it now Once in a lifetime For new customers only Offer expires Deal ending soon. Superlatives.

Account Based Marketing 264

Account Based Marketing Campaigns Email Marketing Advertising 264

Zoominfo

MAY 1, 2023

Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics. The more important part is what happens next.

Advertising 130

Advertising Advertising B2B Top of Funnel 130

Pipeliner

JANUARY 29, 2025

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. Barbara and Ernest agree, noting that the messaging in advertisements must align with the actual customer experience in-store.

Video 95

Video Advertising Advertising Marketing 95

Grant Cardone

JUNE 7, 2024

Recently, several campaigns have come out where advertisers encourage consumers to get off their phones. Advertisers Taking Their Blinders Off About Smart Phone Use We […] The post Why Advertisers Want You Off Your Phone appeared first on GCTV. Specifically, smartphones that have twenty-four-seven access to social media.

Advertising 118

Advertising Advertising Social Media Campaigns 118

Zoominfo

MARCH 13, 2025

With access to advanced B2B data and real-time buying signals, marketers can build highly personalized campaigns, reach decision-makers at the perfect moment, and maximize customer lifetime value. 59% increase in win rates 3X improvement in audience match rate for advertising campaigns. 12% quarter-over-quarter pipeline growth.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Zoominfo

MARCH 4, 2024

Let’s face it: programmatic advertising is hard. One of the biggest mistakes that B2B marketers make is relying on traditional demand-side platforms (DSPs) to launch their advertising campaigns. While traditional DSPs excel in reaching individual consumers, they often fall short when it comes to B2B campaigns.

Advertising 130

Advertising Advertising B2B Decision Maker 130

Zoominfo

NOVEMBER 18, 2024

Personalized Marketing : Targeted visitor insights allow for tailored campaigns and higher engagement. ZoomInfo optimizes on-site conversions with visitor tracking, enriched forms and chat experiences, while its demand-side platform supports targeted advertising to in-market accounts.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

SalesFuel

FEBRUARY 19, 2025

Challenge: Creating a Mattress Store Digital Ad Campaign to reach new customers Kristen Robinson, an account executive at Spectrum Reach for over six years, was so under the weather recently, the last thing on her mind was being able to craft a mattress store digital ad campaign.

Campaigns 59

Campaigns Closing Cold Calling Retail 59

Smooth Sale

MAY 3, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do You Want and Know How to Get Free Advertising? Advertising is a crucial component of any successful marketing strategy, but it can also be expensive, especially for small businesses and startups. Design shirts that catch the eyes of others will feature your logo.

Advertising 144

Advertising Advertising Social Media How To 144

Zoominfo

AUGUST 12, 2021

Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. Many marketers have shifted their strategies toward programmatic advertising to improve their digital marketing performance. Your message is mostly drowned out by tons of noise from competitors.

Advertising 130

Advertising Advertising Ideal Customer Profile Demand Generation Agencies 130

Zoominfo

AUGUST 12, 2021

Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. Many marketers have shifted their strategies toward programmatic advertising to improve their digital marketing performance. . Your message is mostly drowned out by tons of noise from competitors.

Advertising 130

Advertising Advertising Ideal Customer Profile Demand Generation Agencies 130

Nutshell

MAY 18, 2023

It can also integrate with different tools, including social media and advertising platforms. Table of Contents What is CRM social media and advertising integration? Your marketing channels are some of the best sources of customer data, and that includes social media marketing and paid advertising. Keep reading to learn more.

Paid Content 118

Paid Content Social Media Advertising Advertising 118

SalesFuel

JANUARY 22, 2025

Challenge: Getting a home medical services ad campaign in front of customers Haley Johnson, a multiple time Sell Smarter! Award winner from Fox21 , knew she could help a local business with a compelling home medical services ad campaign that would get in front of people, but she also knew it might take some time.

Campaigns 59

Campaigns Health Care Hiring Insurance 59

SalesFuel

NOVEMBER 25, 2024

Simply put, keeping the advertising lights on year-round drives growth, keeps your business top of mind, and increases brand exposure, which turns potential customers into profit.” Valpak says that 80% of SMB owners are all alone when it comes to advertising responsibilities. The problem is, many SMBs are getting tired. They need help.

Direct Mail 93

Direct Mail Tools Marketing Ideal Customer Profile 93

Nutshell

NOVEMBER 26, 2024

This way, up front costs and risk of losing money are less compared to traditional advertisements. Campaign management Use tools that help you create and manage targeted campaigns with specific goals and performance metrics. Enhanced credibility: Partnering with an established affiliate raises a brand’s credibility.

Commission 117

Commission How To Promotion Campaigns 117

Sales and Marketing Management

JANUARY 11, 2019

According to the study, almost 40 percent of customers try a business for the first time because of direct mail advertising. Set the goals of your social media marketing campaign. Start the campaign. As a matter of fact, numerous reports prove that it still generates leads and drives conversions better than digital advertising.

Direct Mail 323

Direct Mail How To Advertising Advertising 323

Sales and Marketing Management

FEBRUARY 24, 2021

But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? Content marketing generates more than 3x the leads as advertising and costs 62% less. If one of your goals in 2021 is to grow your online sales, you’re not alone. Never fear.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

SocialSellinator

JULY 26, 2024

Explore top campaigns, trends, and strategies shaping the future of social media advertising. Discover the best social media ads of 2024.

Social Media 110

Social Media Campaigns Media Advertising 110

Sales and Marketing Management

SEPTEMBER 16, 2020

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Any B2B company that keeps its advertising budget the same (or even increases it) will reap multiple benefits. Marketing spends will be lower.

Trends 333

Trends Marketing Lead Rank Conference 333

Zoominfo

JUNE 14, 2022

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. So, what makes B2B display advertising successful?

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

SalesFuel

JULY 15, 2024

Here’s what they are, and the challenges you need to help your client overcome, for campaign optimization. Are Your Clients Optimizing Their Emerging Media Campaigns? In fact, “85% of marketers have advertised on an emerging media channel.” Ad placement has a lot to do with how an ad is received and how effective its message is.

Campaigns 105

Campaigns Ideal Customer Profile Media Retail 105

SalesFuel

AUGUST 21, 2024

Challenge: Create a competitive banking digital ad campaign Jacob Flaten, a media consultant from Sparklight Advertising and a multiple Sell Smarter Award winner, has been using AdMall for four years and knows if, and when, it can help him during a sales process.

Banking 102

Banking Campaigns Media Closing 102

Zoominfo

FEBRUARY 3, 2021

Recently, I was trying to understand how we could venture into the advertising space. There must be a way that we can activate it in the advertising space to drive value for our customers.”. If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? The results?

Data 246

Data Advertising Advertising Lead Rank 246

Sales and Marketing Management

MAY 28, 2020

Here are nine effective B2B demand generation strategies you can follow to boost your marketing campaign’s efficiency in 2020: 1. Increase In Digital Advertisement Spending. Digital advertisement spending for various marketing platforms is increasing due to tight B2B advertising budgets.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Targets Demand Generation B2B 271

Zoominfo

AUGUST 23, 2023

We recently launched a new brand campaign to increase awareness of our broader go-to-market capabilities, which help sales, marketing, and operations teams find, acquire, and grow customers through a unified platform. Why Did We Decide to Run this Campaign? But that’s only the beginning of how we help businesses go to market.

Campaigns 130

Campaigns Collateral Intent Signal B2C 130

SalesFuel

FEBRUARY 26, 2025

I created a different campaign and included my digital team over here at FOX21 and, finally, after over a year, closed the deal. Johnson used AdMalls AudienceSCAN data to help sway the company by incorporating advertising response, response method, television viewing, TV programming source, and types of programming into her sales pitch.

Closing 59

Closing Hiring Advertising Advertising 59

SalesFuel

SEPTEMBER 11, 2024

Challenge: Create a compelling radio branding campaign to bring in new customers Amber Smith, an account executive for Federated Media , says she’s still learning new things in AdMall every day. Consequently, Smith knew the sales tool would help when she approached a local animal hospital with a radio branding campaign ad pitch.

Campaigns 105

Campaigns Account Health Care Hiring 105

SalesFuel

SEPTEMBER 9, 2024

Your SEO campaign strategy for them could be a make or break effort. Creating a Top-Notch SEO Campaign Strategy SMBs Expect Quick Results When SMBs seek outside assistance with marketing, they expect results quickly. Overall, 83% of SMBs say that search advertising is the most important marketing service they could invest in.

Outsourcing Services 105

Outsourcing Services Campaigns Ideal Customer Profile Strategy 105

SocialSellinator

AUGUST 8, 2024

Learn everything about facebook advertising management: setup, create effective campaigns, optimize for better performance, and FAQs.

Advertising 96

Advertising Advertising Facebook Campaigns 96

SalesFuel

SEPTEMBER 25, 2024

She knew the tool would come in handy when she approached a current HVAC client looking for a total advertising restructure. Robinson turned to AdMall’s Local Account Intelligence Report and Digital Audit, which helped her craft an ad campaign that consisted of cable TV and streaming/OTT.

Campaigns 106

Campaigns Closing Hiring Advertising 106

SalesFuel

OCTOBER 9, 2024

Challenge: Attracting new clients without a comprehensive amusement park advertising package Callie Hughes, a 10-year media sales rep from WJCL , approached a local theme park looking to improve their current amusement park advertising package. It has been performing well since the addition in March.

Advertising 102

Advertising Advertising Report Closing 102

Zoominfo

MARCH 4, 2021

Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Develop email marketing campaigns – A one-size-fits-all approach to emailing leads is inefficient. A lead nurture campaign sends them reminders and content to gain more of their interest.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

SocialSellinator

OCTOBER 16, 2023

Facebook Advertising Services have transformed the manner in which businesses market themselves in the digital realm. In this piece, we will delve into the realm of Facebook Advertising Services, encompassing various kinds, targeting choices, campaign establishment, and the advantages of leveraging these services.

Advertising 97

Advertising Advertising Facebook Campaigns 97