Mastering Advertising Campaign Management: A Game Changer
SocialSellinator
JANUARY 24, 2024
Unlock the secrets of effective advertising campaign management with our in-depth guide on strategies, tools, and tips to transform your marketing efforts.
Automated Digital Advertising: Streamline Your Campaigns for Success
SocialSellinator
OCTOBER 26, 2024
Streamline your campaigns with automated digital advertising for efficiency, personalization, and improved ROI. Discover top platforms and AI benefits!
Advertising 
52
52 Join 283,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
AdMall’s Digital Audit Helps Close 12-Month Home Health Care Advertising Campaign
SalesFuel
OCTOBER 16, 2024
Challenge: Figuring out how to create a compelling home health care advertising campaign Linda Jones, a 20-year media sales vet from KRDO , has been using AdMall for over eight years, and knew the sales tools would assist her when she approached a potential client about a home health care advertising campaign to break through the local market. “[The
Health Care 59
59 
B2B Advertising Done Right: What Makes a B2B Demand-Side Platform
Zoominfo
MARCH 4, 2024
Let’s face it: programmatic advertising is hard. One of the biggest mistakes that B2B marketers make is relying on traditional demand-side platforms (DSPs) to launch their advertising campaigns. While traditional DSPs excel in reaching individual consumers, they often fall short when it comes to B2B campaigns.
Advertising 130
130 
Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
This session is perfect for marketers aiming to bridge the gap between physical and digital advertising landscapes. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential!
Why Advertisers Want You Off Your Phone
Grant Cardone
JUNE 7, 2024
Recently, several campaigns have come out where advertisers encourage consumers to get off their phones. Advertisers Taking Their Blinders Off About Smart Phone Use We […] The post Why Advertisers Want You Off Your Phone appeared first on GCTV. Specifically, smartphones that have twenty-four-seven access to social media.
Advertising 118
118 
AdMall’s Event Report Helps Close $250,000 Annual Ad Campaign
SalesFuel
NOVEMBER 20, 2024
Challenge: Crafting an effective annual ad campaign to keep drawing in customers Diane Kapinos, an account executive for WMAR , has been selling media for nearly 15 years but only started using AdMall in 2021. Kapinos’s annual ad campaign consisted of TV, targeted OTT Streaming, a local contest giveaway, and SEM.
Campaigns 59
59 
B2B Advertising KPIs: Tighter Alignment, Better Results
Zoominfo
MAY 1, 2023
Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics. The more important part is what happens next.
Advertising 130
130 
AdMall Advertising Response Helps Close $40,000 Construction Ad Campaign
SalesFuel
MAY 29, 2024
Haley Johnson was new to her role as a multimedia account executive at KKTV , being on the job for only five months when she approached a local construction and restoration company that had never advertised before. The [construction and restoration] company had not advertised before so they were not quite sure where to start,” said Johnson.
Construction 52
52 
AdMall’s Business Category Reports Help to Close $20,000 Amusement Park Advertising Package
SalesFuel
OCTOBER 9, 2024
Challenge: Attracting new clients without a comprehensive amusement park advertising package Callie Hughes, a 10-year media sales rep from WJCL , approached a local theme park looking to improve their current amusement park advertising package. It has been performing well since the addition in March.
Advertising 102
102 
Advertisers Stand Out with Pioneering Influencer Marketing Campaigns
SalesFuel
MAY 31, 2024
Here’s what your client should keep in mind when crafting influencer marketing campaigns. Advertisers Stand Out with Pioneering Influencer Marketing Campaigns Don’t Just Target Younger Generations It’s a common misconception that only Gen Zers and millennials are active on social media. But TikTok is quickly catching up.
Influencer 52
52 
AdMall’s AudienceSCAN Helps Close $30,000 Trade School Ad Campaign
SalesFuel
NOVEMBER 13, 2024
Challenge: Create a compelling trade school ad campaign to draw in more students Haley Johnson, a multimedia account executive, has been selling media for less than a year. The platform helped her when she approached a local technical school looking to create a trade school ad campaign to bring in more students.
Campaigns 59
59 
Media Consultant Closes $35,000 Banking Digital Ad Campaign
SalesFuel
AUGUST 21, 2024
Challenge: Create a competitive banking digital ad campaign Jacob Flaten, a media consultant from Sparklight Advertising and a multiple Sell Smarter Award winner, has been using AdMall for four years and knows if, and when, it can help him during a sales process.
Banking 102
102 
AdMall’s Account Intelligence Helps Land Radio Branding Campaign
SalesFuel
SEPTEMBER 11, 2024
Challenge: Create a compelling radio branding campaign to bring in new customers Amber Smith, an account executive for Federated Media , says she’s still learning new things in AdMall every day. Consequently, Smith knew the sales tool would help when she approached a local animal hospital with a radio branding campaign ad pitch.
Campaigns 104
104 
AdMall's Digital Audit Helps Close $132,000 HVAC Ad Campaign
SalesFuel
SEPTEMBER 25, 2024
She knew the tool would come in handy when she approached a current HVAC client looking for a total advertising restructure. Robinson turned to AdMall’s Local Account Intelligence Report and Digital Audit, which helped her craft an ad campaign that consisted of cable TV and streaming/OTT.
Campaigns 105
105 
SMBs Expect Top Results from Their SEO Campaign Strategy
SalesFuel
SEPTEMBER 9, 2024
Your SEO campaign strategy for them could be a make or break effort. Creating a Top-Notch SEO Campaign Strategy SMBs Expect Quick Results When SMBs seek outside assistance with marketing, they expect results quickly. Overall, 83% of SMBs say that search advertising is the most important marketing service they could invest in.
Are Your Clients Optimizing Their Emerging Media Campaigns?
SalesFuel
JULY 15, 2024
Here’s what they are, and the challenges you need to help your client overcome, for campaign optimization. Are Your Clients Optimizing Their Emerging Media Campaigns? In fact, “85% of marketers have advertised on an emerging media channel.” Ad placement has a lot to do with how an ad is received and how effective its message is.
Campaigns 105
105 
Everything You Need to Know About Facebook Advertising Management
SocialSellinator
AUGUST 8, 2024
Learn everything about facebook advertising management: setup, create effective campaigns, optimize for better performance, and FAQs.
Advertising 95
95 
Integrating Your CRM With Social Media and Advertising Platforms
Nutshell
MAY 18, 2023
It can also integrate with different tools, including social media and advertising platforms. Table of Contents What is CRM social media and advertising integration? Your marketing channels are some of the best sources of customer data, and that includes social media marketing and paid advertising. Keep reading to learn more.
Paid Content 118
118 
AdMall’s AudienceSCAN Assists in Closing $11,000 Event Promoter Ad Campaign
SalesFuel
AUGUST 14, 2024
Challenge: How to create a unique event promoter ad campaign Nancy Nally, an account executive from Viamedia , has been using AdMall on and off for nearly 20 years. Nally knew that the sales tools provided would help her when it came to creating an event promoter ad campaign. “[The
Promotion 104
104 
AdMall Data Leads to New Digitally Focused Brewery Ad Campaign
SalesFuel
SEPTEMBER 18, 2024
Challenge: Reaching out to new clientele with a digitally focused brewery ad campaign Renee McDonald, an account executive for OnMedia , has only been on the job for around three years, but in that time has won multiple Sell Smarter! The final amount for the digitally focused brewery ad campaign was worth $21,000.
Campaigns 105
105 
Facebook Advertising Services: Boosting Your Online Presence
SocialSellinator
OCTOBER 16, 2023
Facebook Advertising Services have transformed the manner in which businesses market themselves in the digital realm. In this piece, we will delve into the realm of Facebook Advertising Services, encompassing various kinds, targeting choices, campaign establishment, and the advantages of leveraging these services.
Advertising 97
97 
How to Maximize Your Online Advertising Budget
Pipeliner
JULY 5, 2024
How to Maximize Your Online Advertising Budget Understand your target audience and choose the right advertising platforms to ensure your ads reach the most relevant people. With so many businesses vying for online attention, the ability to effectively manage your advertising budget can make all the difference in achieving your goals.
Advertising 52
52 
B2B Programmatic Advertising for Beginners
Zoominfo
MARCH 12, 2018
As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?
Advertising 185
185 
PPC Advertising Secrets for Digital Agencies Working With Mid-Sized Companies
BuzzBoard
AUGUST 27, 2024
Unraveling PPC Advertising Secrets: A Strategy for Digital Agencies Serving Mid-Sized Companies As digital agencies expand their services, an emerging yet powerful strategy is PPC, or Pay-Per-Click, advertising. Another vital aspect for digital agencies to bear in mind is harnessing data from agency PPC campaigns.
Advertising 52
52 
Google Advertising Services: A Gateway to Online Success
SocialSellinator
OCTOBER 16, 2023
Introduction Digital marketing has transformed the way businesses advertise their products and services, and leading this change are Google Advertising Services, provided by the tech powerhouse Google. For enterprises entering the realm of e-commerce, this marks a pivotal shift.
Advertising 98
98 
Unmasking Boston, MA: Your Next Advertising Agency Solution
SocialSellinator
NOVEMBER 24, 2023
Discover top Boston, MA advertising agencies and learn how to join the industry. Uncover the key roles of digital marketing for successful campaigns with our guide.
Advertising 98
98 
Unveiling the Vision: The Forces Behind ZoomInfo’s New Brand Campaign
Zoominfo
AUGUST 23, 2023
We recently launched a new brand campaign to increase awareness of our broader go-to-market capabilities, which help sales, marketing, and operations teams find, acquire, and grow customers through a unified platform. Why Did We Decide to Run this Campaign? But that’s only the beginning of how we help businesses go to market.
Campaigns 130
130 
Account-Based Marketing Software: Top Tools to Target Your Accounts
Zoominfo
NOVEMBER 1, 2024
In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets. We’ve pulled together this list of top ABM advertising software platforms to help bring some clarity to your search.
The Real Cost of Facebook Advertising and What You Need to Know
Nutshell
JUNE 21, 2024
But what does Facebook advertising actually cost, and how do you know you’ll be able to afford it? In short, the cost of Facebook advertising depends on numerous factors, including your ad budget, industry, and promotional goals. If so, you may want to leverage Facebook’s 2 billion-plus daily active users by investing in Facebook ads.
Paid Content 71
71 
Do You Want and Know How to Get Free Advertising?
Smooth Sale
MAY 3, 2023
Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do You Want and Know How to Get Free Advertising? Advertising is a crucial component of any successful marketing strategy, but it can also be expensive, especially for small businesses and startups. Design shirts that catch the eyes of others will feature your logo.
Advertising 144
144 
Best Examples of Using Hyper-Personalization in Digital Advertising
BuzzBoard
JANUARY 2, 2024
In the rapidly evolving landscape of digital advertising, staying ahead of the curve is not just an advantage; it’s a necessity. In this article, we’ll explore the best examples of using hyper-personalization in the digital advertising realm. Sales Talk: The Impact of Hyper-personalization on Digital Advertising 1.
Advertising 98
98 
Unlock Success with a Top Facebook Advertising Consultant
SocialSellinator
AUGUST 6, 2024
Unlock success with a top Facebook advertising consultant. Expert guidance, tailored campaigns & increased ROI. Learn how to choose the best consultant.
Advertising 59
59 
ZoomInfo Targeted Audiences, the Next Chapter in Targeted Advertising
Zoominfo
AUGUST 12, 2021
Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. Many marketers have shifted their strategies toward programmatic advertising to improve their digital marketing performance. Your message is mostly drowned out by tons of noise from competitors.
Advertising 130
130 
ZoomInfo Targeted Audiences, the Next Chapter in Targeted Advertising
Zoominfo
AUGUST 12, 2021
Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. Many marketers have shifted their strategies toward programmatic advertising to improve their digital marketing performance. . Your message is mostly drowned out by tons of noise from competitors.
Advertising 130
130 
50+ Statistics About LGBTQ+ Representation in Advertising
Zoominfo
JULY 1, 2019
In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low.
Advertising 188
188 
Tracking Success: Key Metrics for Local Paid Advertising Strategies
BuzzBoard
APRIL 19, 2024
Understanding the Importance of Key Metrics in Local Paid Advertising Strategies Understanding the significance of key metrics in local paid advertising strategies is a crucial element of a digital marketer’s job, particularly when catering to local businesses. Advertising strategies at this level go beyond merely placing an ad.
Advertising 52
52 
Unlock the Power of Social Media Marketing: Supercharge Your Ad Campaign Today
SocialSellinator
AUGUST 29, 2023
Introduction Unleash the potential of social media advertising and catapult your business to new heights of success! To truly reap the benefits, companies need to develop and execute strategic social media ad campaigns that resonate with their audience, foster authentic engagement, and deliver measurable results. Stay tuned!
Social Media 98
98 
SEM Paid Search Leads in Advertisers Media Spend
SalesFuel
AUGUST 2, 2024
SEM Paid Search Leads in Advertisers Media Spend Marketing Budgets are Taking a Dive According to an article from Multichannel Marketer , Chief Marketing Officers from around the country say their budgets have dropped. Marketing budgets plummet, yet marketers are expected to do the same if not more with less. Social ads: 12.2%
Paid Content 96
96 
How to Use Email Marketing Campaigns for Business Growth
Smooth Sale
MAY 28, 2024
Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Email Marketing Campaigns for Business Growth Experience shows that digital marketing heavily emphasizes strategies such as search engine optimization and social media presence. These comprehensive analytics can provide deep insights into how your campaigns are performing.
Email Marketing 100
100 
How DOOH Advertising Makes the Biggest Creative Impact
SalesFuel
APRIL 15, 2024
Stop putting your client’s advertisements where consumers expect to see them and ignore them. In short: Stop ignoring the influence of DOOH advertising. How DOOH Advertising Makes the Biggest Creative Impact Digital Out-Of-Home > Digital Consumers have learned to filter out digital ads in places they see them all the time.
Advertising 52
52 
Setting SMART Goals for Paid Advertising with Local Business Clients
BuzzBoard
APRIL 19, 2024
Introduction to Paid Advertising and Its Significance for Local Business Clients Paid advertising holds great promise for local businesses, rapidly emerging as a powerful aspect of digital marketing. A deep understanding of paid advertising requires insight into SMART goals , a critical part of strategic planning.
Advertising 52
52 
Creative Social Media Ads: The Best Campaigns of 2024
SocialSellinator
JULY 26, 2024
Explore top campaigns, trends, and strategies shaping the future of social media advertising. Discover the best social media ads of 2024.
Social Media 64
64 
Marketers: Beware of These B2B Display Advertising Mistakes
Zoominfo
JUNE 14, 2022
Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. So, what makes B2B display advertising successful?
Advertising 130
130 
Let's personalize your content