SBI Growth

OCTOBER 23, 2013

Marketing leaders must prove their contribution to Sales Revenue. Advertising and tradeshows are not enough. Marketing must produce leads that generate new business. In this environment, many of your peers have turned to marketing automation as the solution. If marketing automation is the car, content is the fuel.

Outsourcing Services 316

Outsourcing Services Lead Gen Marketing Webinar Metrics 316

Pipeliner

JANUARY 29, 2025

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. Barbara and Ernest agree, noting that the messaging in advertisements must align with the actual customer experience in-store.

Video 95

Video Advertising Advertising Marketing 95

Zoominfo

MARCH 12, 2018

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising 185

Advertising Advertising B2B Scale 185

Sales and Marketing Management

MAY 28, 2020

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Demand generation enables you to make smart marketing decisions for your company.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Targets Demand Generation B2B 271

SalesFuel

DECEMBER 27, 2024

Which media format is being ignored by marketers? Your clients are likely missing out on the advantages of audio advertising, and its time to set them straight. The State of Audio WARC and Audacy recently published a white paper on the state of audio advertising. Some marketers have gone all in on retail marketing.

Advertising 59

Advertising Advertising Top of Funnel Ideal Customer Profile 59

SBI Growth

MARCH 15, 2014

You know today’s buyer is time starved and media saturated. Social Selling Sales Leader Prospecting LinkedIn Small Company Sales Leader Resources Advertising and Marketing Social Prospecting' You know how hard it is for your reps to prospect today. Targets don’t answer their office phones or open e-mails.

LinkedIn 321

LinkedIn Account Advertising Advertising 321

Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Marketing 272

Marketing Top of Funnel Hiring Social Media 272

Sales and Marketing Management

SEPTEMBER 14, 2018

Author: Andrew Frazier You need to market your small business like a drug dealer. It does until you take a closer look at their marketing and sales strategy. Small business owners can learn a lot from analyzing what drug dealers do in terms of defining their target market, performing marketing activities, and building relationships.

Small Business 260

Small Business Small Business Marketing Social Media 260

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

Sales and Marketing Management

JUNE 12, 2017

The best marketing minds are like that – a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. Here tonight,” he said, “we have apple and orange.

Marketing 219

Marketing SAP Analytics Webinar Metrics 219

SalesFuel

FEBRUARY 28, 2025

After a big year of media spending, marketers will be making some changes in 2025. They will also invest more heavily in CTV advertising, especially at the local level. Last year, online marketing spending amounted to $360.9 The heated political campaigns drove much of the advertising growth. billion, reports Winterberry.

Advertising 59

Advertising Advertising Direct Mail Media 59

Zoominfo

JANUARY 16, 2019

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers. Let’s get into it! Use natural language.

Marketing 202

Marketing Advertising Advertising Face-to-face 202

DiscoverOrg Sales

MAY 23, 2018

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. MARKETING: Maybe if you actually followed up the same day. Hyper-focus on marketing-qualified leads. Rolls eyes.] Tag-team at events.

Lead Rank 257

Lead Rank Marketing Qualified Lead Lead Scoring Top of Funnel 257

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Top Website Visitor Identification Software Tools 1.

Sales Qualified Lead 130

Sales Qualified Lead Lead Scoring Lead Rank Software 130

SBI Growth

JULY 16, 2013

Every Marketing Leader has asked the question: “Can Facebook be leveraged to drive leads?” LinkedIn is the gold standard for B2B social marketing. You need a marketing strategy and approach that works. Facebook entered the search engine market with the launch of “graph search”. What about for B2B? Why Leverage Facebook?

Facebook 331

Facebook B2B Marketo Hubspot 331

SBI Growth

FEBRUARY 5, 2013

As a Marketing Leader, you pay attention to mobile trends. Best in class marketers evolved beyond mobile optimized websites. Mobile adoption as a marketing tool became readily apparent as we watched the latest Super Bowl commercials. There are valuable B2B marketing lessons to take away from the B2C Super Bowl of marketing.

Lead Scoring 325

Lead Scoring Lead Rank Advertising Advertising 325

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. Explore YouTube advertising. We say yes! Let’s get into it!

B2B 217

B2B Marketing Lead Scoring Lead Rank 217

SBI Growth

JANUARY 31, 2013

Pinpointing exactly how to communicate your brand message to a target audience can be one of the most perplexing challenges in marketing. Pre-Internet, marketing communications is where messaging mattered most. I have long been an advocate of qualitative buyer research to uncover insights that can shape strategy.

Buyer Persona 330

Buyer Persona Customer Demand Generation Agencies Scale 330

Zoominfo

JUNE 20, 2018

The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives. Today, we break down the most important categories of marketing tech.

Marketing 170

Marketing Social Media Advertising Advertising 170

SBI Growth

AUGUST 21, 2013

As a Sales & Marketing Leader, you are hungry for high quality B2B leads. B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. The best B2B option until now has been LinkedIn ads. Case Study.

LinkedIn 323

LinkedIn Sales Qualified Lead B2B Tools 323

DiscoverOrg Sales

JUNE 19, 2018

Let’s agree that the goal of your marketing team should be to help your sales team. But as sales professionals, how can you feed your sales intelligence in to your marketing team and how can they use that intelligence to better help you close sales? Buyer personas. Read it: 7 Quick Wins for Sales and Marketing Alignment.

Buyer Persona 214

Buyer Persona Marketing Collateral Scale 214

SBI Growth

MARCH 21, 2013

Insufficient lead generation – every marketer’s worst enemy. We work with marketing leaders across nineteen different industries. There is a skill gap in knowing how to build & execute marketing campaigns. It must also have a timeline and be compatible with your other marketing efforts. Tele-marketing.

Campaigns 319

Campaigns Lead Scoring Lead Rank Leads 319

Pipeliner

NOVEMBER 24, 2024

The conversation delved into the evolution of sales strategies in response to changing buyer behavior, particularly in the wake of the COVID-19 pandemic and the rise of artificial intelligence. The Changing Landscape of Sales Wes Schaefer begins by acknowledging the significant shifts in buyer behavior over the years.

Video 116

Video Strategy Top of Funnel Direct Mail 116

Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice, one of them being that it’s more effective than any kind of ‘spray and pray’ method.

Ideal Customer Profile 221

Ideal Customer Profile Marketing Buyer Persona B2B 221

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage. What are your Weaknesses ?

Paid Content 194

Paid Content Strategy Marketing Buyer Persona 194

Zoominfo

AUGUST 12, 2021

Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. So at the end of the day, the audience is your buyer,” says Jim Donovan, vice president of sales at ZoomInfo. According to eMarketer , 80 percent of advertisers admit that third-party data is unreliable.

Advertising 130

Advertising Advertising Ideal Customer Profile Demand Generation Agencies 130

Zoominfo

AUGUST 12, 2021

Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. No marketer wants to spend a single penny trying to reach somebody that’s never going to buy their product. Your message is mostly drowned out by tons of noise from competitors. The data landscape.

Advertising 130

Advertising Advertising Ideal Customer Profile Demand Generation Agencies 130

DiscoverOrg Sales

NOVEMBER 27, 2017

But if the person doesn’t seem interested, many sales and marketers turn their attention toward existing customers. You have to bring in more marketing qualified leads. Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit.

Lead Rank 196

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 196

Sales 2.0

MAY 8, 2023

If you’re taking a new job in sales or marketing, read this book first. I love the “bullseye framework” developed by Louis Gudema and explained in his book Bullseye Marketing —just out this week in its second (updated) edition. But so many marketers and salespeople don’t do this and do not do it in the right order.

Marketing 39

Marketing Intent Data Social Media eBook 39

Zoominfo

OCTOBER 4, 2018

Let’s face it—it’s not easy to build a perfect marketing team. A comprehensive marketing strategy includes a number of different tactics and initiatives—which means your team must include members with a wide variety of skills. However, only 23% of B2B marketers claim to have a customer-centric organizational structure ( source ).

Marketing 187

Marketing Social Media B2B Analysis 187

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. The modern buyer knows exactly what they want and they expect their buying experience to be seamlessly tailored to their preferences.

Marketing 189

Marketing Retail Channels Social Media 189

Sales and Marketing Management

MAY 31, 2018

So, a potential buyer might see a Facebook post about your latest earrings collection while in line to get his latte, do some research during his commute to work, and purchase a pair by the time he got to his office. As such, mobile marketing is not just an option anymore. Kostas Chiotis is a blogger and a content marketing specialist.

Paid Content 185

Paid Content Small Business Small Business Marketing 185

Zoominfo

FEBRUARY 3, 2021

As the person responsible for Innovation at ZoomInfo, a core part of my job is understanding markets where we do not currently offer a solution — but might want to in the future. Recently, I was trying to understand how we could venture into the advertising space. I thought: “ We have all of this data. Why don’t I hear about Bizo?

Data 246

Data Advertising Advertising Lead Rank 246

SBI Growth

SEPTEMBER 8, 2013

As a Sales & Marketing Leader, you are responsible for driving lead generation. To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. Buyers have become even more evasive. LinkedIn is the best way to reach your B2B buyer. LinkedIn is the best way to reach your B2B buyer.

Social Selling 312

Social Selling LinkedIn Lead Rank Ideal Customer Profile 312

DiscoverOrg Sales

AUGUST 7, 2018

The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). So, how do you intercept buyers in the early part of their journey? 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. Demand Gen Report, 2016). What is Intent data?

Intent Data 313

Intent Data Intent Data Lead Rank 313

Zoominfo

FEBRUARY 12, 2021

B2B social selling is an important and viable channel for B2B marketers and sales professionals. Learn more about creating effective content – 10 Ways to Improve the Content Marketing You’re Creating. It’s not advertising. Nobody likes advertising, and people look for ways to avoid it.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263