Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). 79% of buyers say they will share information in exchange for webinars ( source ).

Lead Rank 209

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 209

Zoominfo

MARCH 4, 2021

Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Identify the decision makers and stakeholders of target accounts – Finding contacts who make the purchasing decisions can expedite the sales process.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

DiscoverOrg Sales

JUNE 19, 2018

Let’s agree that the goal of your marketing team should be to help your sales team. But as sales professionals, how can you feed your sales intelligence in to your marketing team and how can they use that intelligence to better help you close sales? Buyer personas. Sound good? Share industry scoops.

Buyer Persona 214

Buyer Persona Marketing Collateral Scale 214

SBI Growth

SEPTEMBER 9, 2012

Marketing and sales leaders can end the struggle to produce content for Lead Generation. I spent a good part of my career in marketing including leading account teams for an advertising agency as well as directing corporate marketing. Sales Benchmark Index has an incredible amount of Inbound Marketing content.

Lead Generation 306

Lead Generation Outsourcing Services Lead Rank Lead Scoring 306

Zoominfo

FEBRUARY 19, 2019

A comprehensive content calendar takes all buyer personas, marketing channels, and stages of the sales funnel into consideration. A content calendar that only speaks to one buyer persona or channel at a time is incomplete. Analyze your sales cycle. Let’s take a look at the many benefits of this approach: 1.

Top of Funnel 189

Top of Funnel B2B Buyer Persona How To 189

Zoominfo

SEPTEMBER 23, 2020

From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. Rather, it identifies the specific factors that will impact the way a product is received, such as target audience, marketing plan, and sales strategy. . What is a GTM Strategy?

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Zoominfo

JUNE 20, 2018

Market intelligence is an umbrella term for tools that provide, organize, and manage the data your company needs to run its sales and marketing programs. Think B2B data companies, corporate contact database services, sales prospecting tools, data maintenance services, and much more. Advertising. 3. Advertising.

Marketing 170

Marketing Social Media Advertising Advertising 170

Sales and Marketing Management

JUNE 17, 2020

Author: Kristen Powers You have seen the mantra in the news, via advertisements and throughout social media: “We are all in this together.". Whether we readily admit it or not, there has always been an underlying current of us versus them between the sales and marketing teams. Sales and marketing need to become one. One leader.

B2B 177

B2B Buyer Persona Marketing Top of Funnel 177

Zoominfo

JANUARY 11, 2021

Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. These detailed descriptors give a framework for marketers (and sales reps) to address specific challenges from prospects, attract them to your brand, and craft tailored messages. How do they compare to buyer personas?

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Zoominfo

FEBRUARY 7, 2018

One way of doing this is to create buyer personas. . Buyer personas are detailed profiles of your best buyers. They should also cover less measurable characteristics like pain points, personality traits, and buyer preferences. In fact, 93% of marketers advertise on Facebook regularly ( source ).

B2B 180

B2B Strategy Buyer Persona Marketing 180

Hubspot Sales

JANUARY 9, 2018

What’s a sales plan? A sales plan lays out your objectives, high-level tactics, target audience, and potential obstacles. It’s like a traditional business plan but focuses specifically on your sales strategy. A business plan lays out your goals -- a sales plan describes exactly how you’ll make those happen.

Buyer Persona 145

Buyer Persona Referrals How To Commission 145

Zoominfo

JANUARY 22, 2021

There are a million reasons why personalized content is widely promoted as a sales and marketing best practice, one of them being that it’s more effective than any kind of ‘spray and pray’ method. You can learn a lot about your existing customers through surveys, and sales and CRM data. That’s where personalized content comes in.

Ideal Customer Profile 221

Ideal Customer Profile Marketing Buyer Persona B2B 221

Zoominfo

JULY 9, 2020

How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? Using dirty data can lead to lengthy sales cycles, low ROI, unsuccessful marketing campaigns, and misguided decision-making. B2B sales are complex and the buying groups can be 8-12 people. Click to tweet.

Data 244

Data Top of Funnel Social Media Buyer Persona 244

Zoominfo

JUNE 24, 2020

Outbound marketing does push the brand’s message via cold calling, advertising, and email campaigns. Emails and calls could bring in a new sale, but they could also be ignored or shoved into the spam folder. Sales agrees! This is where sales funnel awareness is important. Perhaps the best part? Aimless Leads.

Lead Rank 246

Lead Rank Lead Generation Marketing Qualified Lead Inbound 246

Hubspot Sales

MARCH 2, 2020

But you really shouldn't — especially if you're in sales. No matter what you make of their habits, interests, sensitivities, and world-views, you still have to consider putting together a sales strategy that caters to Generation Z. Take Digital Steps to Support In-Store Sales. Promote in-store discounts and flash sales online.

Social Media 137

Social Media Strategy Buyer Persona Retail 137

Zoominfo

JANUARY 27, 2023

Sales prospecting is arguably the most critical part of a sales professional’s workflow. Sales prospecting is a foundational element for a revenue team — it’s the practice of identifying and connecting with potential customers to initiate the sales cycle. What is Sales Prospecting?

Ideal Customer Profile 130

Ideal Customer Profile Prospecting Intent Data Buyer Persona 130

Zoominfo

SEPTEMBER 17, 2018

According to the show notes on iTunes, The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing — from inbound marketing to paid advertising to conversions. Join the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media, and technology.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

Zoominfo

MARCH 21, 2024

Tailor your messaging for the specific challenges of your personas. Effective Advertising Implement paid media such as display banners, mobile banners, paid social ads, and streaming videos. Make sure that the B2B advertising channels you choose align with the preferences of your target audience.

Top of Funnel 130

Top of Funnel Account Based Marketing Funnel Webinar Metrics 130

Hubspot Sales

SEPTEMBER 16, 2020

To ensure you’re using the combination of organic content and Facebook ads effectively, I recommend creating a sales funnel specifically for Facebook. But before we get into how you can develop it, let’s first understand what a Facebook sales funnel is. The next stage of the Facebook sales funnel is the middle of the funnel (MoFu).

Top of Funnel 143

Top of Funnel Facebook Funnel Buyer Persona 143

Hubspot Sales

NOVEMBER 17, 2020

Canvassing can also happen in sales. You probably wouldn’t think of it this way, but when Girl Scouts knock on your door and ask you to buy their cookies, they’re using canvassing as a sales strategy. Although Girl Scouts is a niche example, canvassing is a common practice in sales. Benefits of Sales Canvassing.

Cold Calling 125

Cold Calling Buyer Persona Hiring Face-to-face 125

Zoominfo

JULY 29, 2019

How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? Question One: What role does contact and account data play in your daily life as a sales or marketing professional? B2B sales are complex and the buying groups can be 8-12 people. Click to tweet.

Data 216

Data Top of Funnel Social Media Buyer Persona 216

Zoominfo

OCTOBER 22, 2021

You can add “business development vs. sales” to that long list. Sales is, well, sales: bringing your product to your target market. You’ll even see sales rep positions advertised online under the title of “business development representative.” What is Sales? If so, careful market research will be necessary.

Hiring 130

Hiring Buyer Persona Sales Qualified Lead Scale 130

Zoominfo

OCTOBER 5, 2021

Increasing sales with enterprise customers starts here — find out how to build custom solutions. Measurements of Success: Tracking success with agreed metrics (between sales and marketing) steers the course for current and future marketing strategies. GTM strategies also help with maximizing customer lifetime value (CLV).

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Buyer Persona 147

Zoominfo

AUGUST 26, 2021

You can add “business development vs. sales” to that long list. Sales is, well, sales: bringing your product to individuals in your predetermined target market segment. You’ll even see sales rep positions advertised online under the title of “business development representative.” What Is Sales?

Hiring 130

Hiring Sales Qualified Lead Buyer Persona Scale 130

Sales Hacker

SEPTEMBER 24, 2022

Building a sales funnel that aligns with your business goals is essential. Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. What is a sales funnel? Each step represents an action the sales org must take to convert a prospect to a customer.

Paid Content 128

Paid Content Top of Funnel Funnel Ideal Customer Profile 128

Zoominfo

JULY 18, 2019

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 79% of buyers say they will share information in exchange for webinars ( source ) 44% of marketers have hosted or participated in a webinar. Promote your webinar.

Lead Rank 100

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 100

OnePageCRM

APRIL 13, 2017

Having a clear understanding of who your customers are, what motivates them and what problems they need solved is the crux of any successful marketing or sales funnel. We sat down with the sales team and looked back over the last 6 months of sales in the CRM. It was the HR people who were actually responding to our sales teams.

Buyer Persona 44

Buyer Persona Buyer CRM Data 44

criteria for success

DECEMBER 1, 2021

Use Buyer Personas. As you work toward better targeting, take the time to develop rich buyer personas for your ideal clients. Rather than simply getting basic data such as industry and title, work to develop a specific profile of the buyer you are targeting. Sales & Marketing Alignment. Download Now.

Buyer Persona 98

Buyer Persona Ideal Customer Profile Buyer Trade Show 98

Zoominfo

JULY 24, 2019

For sales leaders, data isn’t everything — it’s the only thing. While having too little sales data means your team is deeply inefficient, trying to take on every metric available will overwhelm your team and kill their chances of working effectively. Here’s how to make sales data work for you. What is Sales Data?

Data 130

Data Top of Funnel Lead Rank Lead Scoring 130

MarketJoy

AUGUST 20, 2020

Lead generation is one of, if not, the most significant aspects of the B2B marketing process and the sales operations. Yet, at the same time, sales is considered as a major pain point for most businesses around the globe. Along with understanding the buyer persona, you must have content catering to each stage of the buyer’s journey.

Lead Generation 105

Lead Generation Lead Rank Lead Scoring B2B 105

Sales Hacker

NOVEMBER 11, 2020

The relationship sale is on its way out. Competitive intelligence is the process of sourcing and analyzing data to see the competitive landscape in order to build plans, messaging, advertising, and products to outperform competitors. Finding white space for advertising is important. Case Study: Gong vs. Chorus Messaging.

Competition 109

Competition Advertising Advertising Hiring 109

Zoominfo

MARCH 9, 2021

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

APRIL 24, 2019

Usually monetized through online advertisements, these pieces of work tend to lack value and relevance to readers, as their “core purpose is simply to gain search engine rankings for every conceivable term” ( source ). For more information about how ZoomInfo can help you reach your target audience faster, contact our sales team today.

Lead Rank 189

Lead Rank Lead Scoring Engineering Google 189

Zoominfo

FEBRUARY 19, 2019

A comprehensive B2B content calendar takes all buyer personas , marketing channels, and stages of the sales funnel into consideration. A content calendar that only speaks to one buyer persona or channel at a time is incomplete. Thus yielding a multifaceted, well-rounded approach to marketing content.

Top of Funnel 100

Top of Funnel B2B Buyer Persona How To 100

Zoominfo

JUNE 15, 2022

With better profiles, demand generation teams can craft stronger advertising campaigns. Sales professionals can anticipate prospects’ objections more easily, which can lead to higher close rates and greater revenue. Profiling prospective customers also enables sales and marketing teams to predict larger problems before they arise.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

Zoominfo

JANUARY 11, 2021

Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. These detailed descriptors give a framework for marketers (and sales reps) to address specific challenges from prospects, attract them to your brand, and craft tailored messages. How do they compare to buyer personas?

Ideal Customer Profile 100

Ideal Customer Profile B2B Buyer Persona Top of Funnel 100

Highspot

AUGUST 31, 2021

If sales strategy was a puzzle, then your sales model would be a corner piece: it helps frame your approach to businesses and determines how the other pieces of your strategy will fit together. The keystone nature of sales models makes choosing the right one all the more important. Why do you need a sales model?

Lead Rank 94

Lead Rank Top of Funnel Buyer Persona Hiring 94