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Outbound Lead Generation: How to Build an Efficient Growth Machine

Zoominfo

The reality, of course, is that go-to-market teams still need to take an active role in pushing their companies to new heights of growth. Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more.

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Identify prospects through website visitor insights

Zoominfo

Scenario With website visitor insight software, you can turn anonymous, high-value visits to your website into known accounts with strong first-party buyer intent signals.

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TechTarget Accelerates Brand Consideration and Account Engagement with Latest Update to Priority Engine Purchase Intent Insight Platform

SBI

With brand performance visible within Priority Engine’s ROI Dashboard, B2B marketers can quickly and easily assess their effectiveness and understand the direct impact their advertising has on demand and consideration.

Intent 50
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5 Red flags to help you identify tire kickers

PandaDoc

Solution: Analyze buyer intent. You’ve probably heard all of the top sales and marketing folks hawking the “consultative approach” to selling for a while now. Tire kickers don’t advertise their presence on a fullscreen display. Try it for free. It’s not just a trending topic — it actually works!

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5 red flags to help you identify tire kickers

PandaDoc

Solution: Analyze buyer intent. You’ve probably heard all of the top sales and marketing folks hawking the “consultative approach” to selling for a while now. Tire kickers don’t advertise their presence on a fullscreen display. Weed out the tire kickers by enabling a better end-to-end sales process.

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg Sales

Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies. What is Intent data?

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31+ Must-Have Tools to Automate Lead Generation

Sales Hacker

Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls. Inbound lead generation: PPC, content marketing, and SEO. This will feed a steady flow of possible leads into your marketing. Email marketing and list building/management tools. PPC marketing tools.