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Do You Sell Using a “Push” or “Pull” Strategy?

The Sales Hunter

When we say “pull,” it refers to creating incentives at the customer level that encourage them to buy the product. “Push” marketing is focused around loading up the channel, advertising heavily and trying to convince the customer to buy. (Yes, I know the true marketing definitions of these are much more complex.

Strategy 241
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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

Content marketing generates more than 3x the leads as advertising and costs 62% less. As a small businessperson, this means you can dramatically increase the eyes on your brand without having to spend millions on traditional advertising campaigns. Have a Content Marketing Strategy. Informational. SEO-friendly.

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Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

BLOG] Read it: Matt, Kyle, and the Less-Traveled Road to Customer Satisfaction. Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit. BLOG] Read it: How to Heat Up Cold Emails with Personalization. Target your best-fit prospects.

Lead Rank 196
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Insufficient Leads? How to Boost Campaign Effectiveness

SBI Growth

PPC advertising. The purpose of your campaign is to incent the buyer to act. If you’re not sure, consider a Content Audit. STEP 4 - CHOOSE THE MARKETING ACTIVITY. Select which marketing activities best addresses the campaign objectives. For example…. Newsletter. Tele-marketing. Social Media. Direct Mail. STEP 5 - IDENTIFY OBSTACLES.

Campaigns 319
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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

Maybe an advertisement or commercial influenced your decision. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Check out our recent blog post to learn more: The Definitive Guide to Addressing Negative Business Reviews.

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The Beginner’s Guide to Referral Marketing

Zoominfo

We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Customers are 92% more likely to trust the word of their peers over traditional advertising ( source ). Choose the right incentives. But, we recommend you give more thought to your referral incentives. Referrals convert at a high rate.

Referrals 197
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6 Ways to Leverage Instagram for B2B Marketing

Zoominfo

In today’s blog post, we’ll teach you a few easy ways to effectively promote your B2B company on Instagram. Promote contests and sweepstakes: Give users an incentive to post a photo on Instagram using your branded hashtag through a contest or giveaway. Let’s get into it! Leverage the power of user-generated content.

B2B 178