Sales and Marketing Management

FEBRUARY 8, 2021

potential conflict with their channel partners. Businesses don’t want to jeopardize the business that comes through channel partners?—?as B2Bs can’t let channel conflict get in the way of serving customers,” Ed Kennedy, senior director of commerce strategy at Episerver, states in the report. as much as 90%?—?for Here’s how.

Outsourcing Services 156

Outsourcing Services Channels B2B Incentives 156

Zoominfo

DECEMBER 13, 2018

Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Now, on to the ultimate guide to the YouTube channels producing the best sales content today! On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. Go check it out!

Channels 187

Channels Face-to-face Video Hubspot 187

Pipeliner

JANUARY 29, 2025

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. Barbara and Ernest agree, noting that the messaging in advertisements must align with the actual customer experience in-store.

Video 95

Video Advertising Advertising Marketing 95

Zoominfo

FEBRUARY 12, 2021

Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. It’s not advertising. Nobody likes advertising, and people look for ways to avoid it. What B2B Social Selling is Not.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Sales and Marketing Management

FEBRUARY 11, 2019

Online reviews and company websites are the two primary platforms for research, but other channels such as social media can provide valuable information, too. Because marketers live on the very channels the customers are engaging with, clever marketers harness these channels to reach potential and loyal customers.

Education 330

Education Buyer Buyer Persona Social Media 330

Pointclear

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. Some of it is branding, such as blogging and YouTube. It’s hard to believe.

Paid Content 252

Paid Content Social Media Survey ROI 252

Zoominfo

SEPTEMBER 4, 2018

source) As such, modern marketers must take note: It’s no longer enough to post the occasional video to your YouTube channel and expect results. In order for a YouTube channel to drive real marketing success, today’s marketers must adopt a calculated approach– similar to the way many marketers approach SEO. Let us explain.

Channels 150

Channels Lead Scoring Lead Rank How To 150

Zoominfo

JUNE 25, 2018

Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Now that you understand the business benefits of YouTube, let’s get into some best practices to make your YouTube channel a success: 1. Much like a blog post, a vlog can educate your audience on a specific topic in a casual, conversational tone.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. We won’t go so far as to say you should skip important meetings or spend half of your day reading blog posts—but we definitely recommend that you spend a few minutes every day catching up on industry news and sales blogs. 2. Hubspot Sales Blog.

Top of Funnel 170

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 170

Pipeliner

NOVEMBER 24, 2024

This blog post will break down the key insights and actionable advice shared by Wes, focusing on his five proven steps to making every sale. Attract The first step is to attract potential customers through various means, such as: Advertising: Utilize targeted ads to reach your ideal audience. He is CSMO at Pipeliner CRM.

Video 116

Video Strategy Top of Funnel Direct Mail 116

Sales and Marketing Management

FEBRUARY 8, 2021

Third-party reports show that companies advertising on TikTok are getting significantly higher ROI than legacy social media advertising. I see the medium of TikTok being used for B2B like any other mature social channel,” says Jonathan Simon of the Telfer School of Management at the University of Ottawa.

B2B 285

B2B Top of Funnel Social Media Advertising 285

Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. Candidates are spread out across multiple platforms and channels, making it difficult for recruiters to target ideal candidates in one place. How to Drive More Traffic to Your B2B Blog. And there you have it—our April B2B blog post round-up!

Influencer 157

Influencer B2B Hiring Lead Generation 157

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. As marketers continue to rely on a wider variety of channels, attribution becomes that much more important. Let’s get into it!

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

SalesFuel

NOVEMBER 25, 2024

Simply put, keeping the advertising lights on year-round drives growth, keeps your business top of mind, and increases brand exposure, which turns potential customers into profit.” Valpak says that 80% of SMB owners are all alone when it comes to advertising responsibilities. The problem is, many SMBs are getting tired. They need help.

Direct Mail 93

Direct Mail Tools Marketing Ideal Customer Profile 93

The Sales Hunter

OCTOBER 17, 2013

“Push” marketing is focused around loading up the channel, advertising heavily and trying to convince the customer to buy. (Yes, I know the true marketing definitions of these are much more complex. I’m just trying to be simple in the context of this blog.). ” Sales Motivation Blog.

Strategy 241

Strategy Cold Calling Consultative Selling Margin 241

Zoominfo

JUNE 11, 2018

Thanks to technological advances and the widespread use of social networking, job applicants have a wide variety of channels and platforms at their disposal. This means recruiters must spread their efforts across each of these channels in order to execute a successful candidate sourcing strategy. Source-of-hire. Cost of hire.

Compensation 233

Compensation Advertising Advertising Promotion 233

LeadBoxer

DECEMBER 12, 2020

Digital marketing solutions and digital marketing channels facilitate the capture of quality leads and enable lead nurturing through digital media. Most content involves SEO website content and blog posts, social media posts, and videos. Pay-per-click (PPC) advertising. A business must generate leads to be successful.

Lead Generation 128

Lead Generation Channels Lead Scoring Lead Rank 128

Sales and Marketing Management

FEBRUARY 24, 2021

Content marketing generates more than 3x the leads as advertising and costs 62% less. As a small businessperson, this means you can dramatically increase the eyes on your brand without having to spend millions on traditional advertising campaigns. Have a Content Marketing Strategy. Informational. SEO-friendly.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Hubspot Sales

SEPTEMBER 12, 2024

A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. The types of platforms might come as an even bigger surprise, with buyers using conventional consumer channels like Facebook (89%), YouTube (87%), and Instagram (79%) far more than the ostensibly business-focused LinkedIn (52%).

Hubspot 116

Hubspot B2B Buyer Data 116

No More Cold Calling

JUNE 28, 2012

I invited Todd to contribute his perspective in this guest blog: “When’s the last time you were sitting around, just wishing a sales rep you didn’t know would call, email, or drop by? A big challenge of social media is the number of outlets; you’ll be more effective if you use tools that integrate social media channels. Can’t remember?

Social Media 267

Social Media InsideView Cold Calling Customer 267

Pipeliner

MARCH 24, 2025

This blog post will summarize Matthew’s key insights and actionable advice, providing a comprehensive guide for e-commerce entrepreneurs looking to elevate their businesses. online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! He is CSMO at Pipeliner CRM.

Video 96

Video Scale Lead Rank Lead Scoring 96

Zoominfo

MARCH 4, 2021

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. And what are one of the most difficult methods of lead generation?

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Scoring Lead Rank 246

SBI Growth

MARCH 21, 2013

PPC advertising. STEP 10 - CHOOSE YOUR CHANNELS. Choose the channels your target buyer persona frequents. If you’re not sure, consider a Content Audit. STEP 4 - CHOOSE THE MARKETING ACTIVITY. Select which marketing activities best addresses the campaign objectives. For example…. Newsletter. Tele-marketing. Social Media.

Campaigns 319

Campaigns Lead Scoring Lead Rank Leads 319

Zoominfo

SEPTEMBER 11, 2018

Welcome to the latest edition of our B2B blog post round-up series ! Every month we feature the content ZoomInfo writers have contributed to outside publications—so if you’re up-to-date on the ZoomInfo blog posts, these additional posts should tide you over. For this reason, today’s blog post is all about SEO vanity metrics.

B2B 140

B2B Trade Show InsideSales Lead Rank 140

Zoominfo

MARCH 1, 2021

In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach. Digital Channels and Content. Technically, company websites are digital channels, but web analytics deserves its own category. How Do I Track Digital Marketing KPIs? Lead Generation & Qualification.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

SalesFuel

AUGUST 2, 2024

SEM Paid Search Leads in Advertisers Media Spend Marketing Budgets are Taking a Dive According to an article from Multichannel Marketer , Chief Marketing Officers from around the country say their budgets have dropped. Which Marketing Channels Should Your Client be Using? goes to traditional channels. SEM paid search.

Paid Content 96

Paid Content Advertising Advertising Media 96

Zoominfo

JANUARY 16, 2019

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. Not only do prospects have an unprecedented amount of information available to them, but they’re also spread out across innumerable channels and websites– making them much harder to reach. Let’s get into it!

Marketing 202

Marketing Advertising Advertising Face-to-face 202

Zoominfo

JULY 17, 2018

Today’s blog post looks at some of the most important webinar metrics used to measure webinar success. Most businesses promote their webinars across several different marketing channels, from social media to email to paid search ads. For example – let’s say you spend a large portion of your advertising budget on paid search ads.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Zoominfo

APRIL 30, 2018

Today’s blog post will show you how to use web analytics to improve your recruiting strategy. No matter how much traffic you attract to your careers page, if you don’t know how where your traffic came from, you won’t understand which of your campaigns and channels are effective. Paid advertising. Keep reading! Job boards.

Analytics 208

Analytics Google Analytics Social Media Channels 208

Pipeliner

FEBRUARY 8, 2025

This blog post delves into the key themes and actionable insights from their conversation, offering a comprehensive guide for coaches leveraging AI in their practices. Automating Content Generation Mitch used AI to generate blog posts, manage social media content, and automate advertising efforts. He is CSMO at Pipeliner CRM.

Coaching 94

Coaching Video Social Media Exercises 94

DiscoverOrg Sales

MAY 23, 2018

Kill lead generation channels that don’t convert. Is someone who has read one of your blogs a “qualified lead”? How about if they read 10 blogs? What if they read one blog and attended a webinar? What about one blog, one webinar, and one ebook download? 4: Kill lead channels with low conversion.

Lead Rank 257

Lead Rank Marketing Qualified Lead Lead Scoring Top of Funnel 257

Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. Additionally, your lead magnets should be promoted on your company’s social media channels. Content is an essential pillar of any lead generation strategy.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

OCTOBER 20, 2021

If you have yet to use YouTube in your professional life, this blog post is for you. Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Here we share our top 17 YouTube channels for HR and Recruiting personnel. Watch here 3. Check it out. Watch here 4.

Channels 100

Channels Hiring Scale Video 100

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. searching for recipes, directions, or new bars to try out.

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Zoominfo

JANUARY 27, 2019

Maybe an advertisement or commercial influenced your decision. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Consider all review channels: From Yelp to Glassdoor to G2 Crowd, there are so many platforms your customers can use to leave reviews.

Social Media 210

Social Media Referrals Marketing Influencer 210

Openview

MARCH 15, 2019

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Channel Sales versus Direct Sales – The Good and the Bad. Channel – Cons.

Channels 129

Channels Scale Hiring Lead Rank 129

Zoominfo

JULY 16, 2018

Today’s blog post answers this question and more! Channels used to promote the webinar. Paid advertising: The amount of money you spend advertising your webinar will depend on your specific marketing budget and goals. The post 5 Ways to Generate More Webinar Leads appeared first on ZoomInfo Blog. Topic selection.

Lead Rank 209

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 209