MQLs? Aligning Marketing Metrics with Revenue Goals
Sales Hacker
FEBRUARY 2, 2024
In the wise words of Charlie Munger: “Show me the incentive, and I’ll show you the outcome.” That’s why we’ve not only switched our own banking over at GTMfund, but we’ve also partnered with Flex to help companies improve the way they manage their cashflow. What I mean by MQLs is Marketing Qualified Leads.
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