Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers. Types of Customer Pain Points.

B2B 277

B2B Intent Signal Customer How To 277

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. Best Practices for Using YouTube for B2B. We say yes!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Sales and Marketing Management

APRIL 24, 2020

Author: Jeff Kalter When it comes to building a winning B2B sales strategy, forget about business as usual. And they require the tools that allow them to leverage that data in ways that differentiate your business from the rest of the pack. The number of tools is growing because they are useful and in demand. They need data.

Data 240

Data B2B Ideal Customer Profile Strategy 240

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers. Types of Customer Pain Points.

B2B 246

B2B Intent Signal Customer How To 246

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Test and update your attribution models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

JUNE 14, 2022

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. So, what makes B2B display advertising successful?

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Sales and Marketing Management

DECEMBER 6, 2018

While it may be known for its popularity among celebrity influencers, it also is an important channel for brands that use it to advertise their products. But what does the introduction of this new tool mean for B2B marketers? What this means for B2B marketers. What Is IGTV? Your first IGTV campaign.

B2B 205

B2B Marketing B2C Video 205

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. ABM software tools tend to have similar capabilities and characteristics. What is Account-Based Marketing Software?

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

JULY 28, 2020

Putting together a B2B marketing team kind of feels like assembling a superhero group. It’s about doubling down in the right areas — design, content, operations, and lead-to-management tools — and taking sound bets in the unknown to continually expand inbound marketing efforts. This didn’t happen overnight.

Outsourcing Services 246

Outsourcing Services B2B Hiring Marketing 246

SBI Growth

FEBRUARY 5, 2013

Mobile adoption as a marketing tool became readily apparent as we watched the latest Super Bowl commercials. There are valuable B2B marketing lessons to take away from the B2C Super Bowl of marketing. With that said, the smart advertisers were mobile ready. Adopt these approaches to enrich your B2B efforts.

Lead Rank 325

Lead Rank Lead Scoring Advertising Advertising 325

Zoominfo

JUNE 7, 2018

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). If Instagram isn’t a core part of your B2B social strategy, it’s time to learn how to connect with your target audience on this popular platform. If you aren’t familiar with B2B storytelling , begin with your company’s origin story.

B2B 178

B2B Marketing Advertising Advertising 178

No More Cold Calling

JULY 13, 2021

Salespeople continually struggle with reaching B2B decision makers. Without the introduction, you’re just another cold caller, and cold callers don’t usually get to talk to B2B decision makers. What’s Standing Between Sellers and B2B Decision Makers. I blame outdated lead-gen strategies, metrics, and leadership.

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

Zoominfo

SEPTEMBER 23, 2018

It’s clear that podcasting isn’t going away anytime soon—so it’s time for B2B marketers to explore podcasting as a new marketing avenue through which they can build their brand, reach new audiences, and scale overall business growth. Today’s blog post breaks down B2B podcasting into a few easy steps. The Benefits of Podcasting for B2B.

B2B 176

B2B Social Media Scale Channels 176

Zoominfo

FEBRUARY 19, 2019

We can’t promise anything groundbreaking or innovative, but we do promise the most comprehensive, no-nonsense guide to creating a content calendar for your B2B organization. As your B2B organization grows, your marketing team will inevitably evolve. Your Step-by-Step Guide to Creating the Ultimate Content Calendar for Your B2B.

Top of Funnel 189

Top of Funnel B2B Buyer Persona How To 189

Hubspot Sales

SEPTEMBER 12, 2024

A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. who make purchasing decisions for their teams (hereafter the 2024 B2B Buyer survey) found that half of them find the B2B buying experience outdated. Table of Contents What Is a B2B Buyer? B2B Buyers vs. B2C Buyers Who Are Your B2B Buyers?

Hubspot 116

Hubspot B2B Buyer Data 116

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Especially in the B2B Realm?). Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Email Automation Tools.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Zoominfo

OCTOBER 10, 2019

After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. Over the past year, multi-touch attribution has become the predominant form of attribution modeling ( source ): Of B2B marketers who have adopted marketing attribution, 45.3%

Trends 160

Trends B2B Marketing Channels 160

SalesFuel

SEPTEMBER 10, 2024

SalesFuel® , renowned for its comprehensive market research and sales intelligence solutions, today announces the launch of its exclusive B2B BuyerSCAN. The study ensures no single industry dominates the data, providing a balanced and broad understanding of the B2B landscape. Lee Smith, CEO of SalesFuel.

B2B 111

B2B Decision Maker Ideal Customer Profile Advertising 111

Zoominfo

DECEMBER 5, 2018

r/advertising. /r/Entrepreneur. For a post titled “5 Modern Tips for B2B Email Marketing”, you could title your Reddit submission “How has email marketing changed in recent years?” Invest in Reddit Advertising. But, there is one way to give your posts an added boost without fear of repercussion—Reddit Advertising.

B2B 157

B2B Advertising Advertising Promotion 157

SBI Growth

OCTOBER 21, 2012

These are PR firms, social media consultants, advertising agencies-you name it. B2B marketing service providers are not very good at this. They want to buy online advertisements. If not, use this tool from the Make The Number seminars to calculate how much stimulated latent demand you need. Why CEOs should care?

Demand Generation Agencies 314

Demand Generation Agencies Demand Generation Targets Demand Generation Outsourcing Services 314

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Score More Sales

MARCH 18, 2014

We have always had to communicate with potential buyers, ask for referrals, work trade shows, and advertise / market for new business. The big change now is the tools and technology. 10 tools and technologies to be most helpful. As long as I can remember, selling has ALWAYS been social. The basics that are often overlooked.

Trade Show 250

Trade Show Ideal Customer Profile Lead Rank Lead Scoring 250

SBI Growth

SEPTEMBER 9, 2012

Equip them with tools to succeed. This article provides the insight and access to tools to make a successful transition. I spent a good part of my career in marketing including leading account teams for an advertising agency as well as directing corporate marketing. We are provided with writing tools and Personas.

Lead Generation 306

Lead Generation Outsourcing Services Lead Rank Lead Scoring 306

Zoominfo

AUGUST 27, 2024

By integrating with other account-based marketing tools, CRM systems, and customer data platforms, marketing account intelligence software creates a unified and comprehensive view of each customer. Lead Forensics Lead Forensics is a B2B marketing solution that improves how businesses engage with their website visitors.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Zoominfo

NOVEMBER 11, 2018

Let’s face it, in B2B marketing it’s easy to let your B2B social media accounts grow stale and outdated. If you feel like your brand is stuck in a B2B social media rut, keep reading! 1. Revamp your B2B social media profiles. Learn more about influencer marketing here: B2B Influencer Marketing 101.

Social Media 149

Social Media Media B2B Twitter 149

Zoominfo

SEPTEMBER 17, 2018

According to the show notes on iTunes, The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing — from inbound marketing to paid advertising to conversions. Join the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media, and technology.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

SBI Growth

SEPTEMBER 8, 2013

Your business development teams are using LinkedIn and you’ve equipped them with the best social selling tools. You will have access to guides, templates and tools to help your social selling efforts. LinkedIn is the best way to reach your B2B buyer. This article will give you the best practices to guide your team’s messaging.

Social Selling 312

Social Selling LinkedIn Lead Rank Ideal Customer Profile 312

Zoominfo

MARCH 9, 2021

The MarTech supergraphic and its 8,000+ tools shed light on how difficult it is for any business to stand out from the pack. However, Brinker believes that the vast ecosystem of tools is evidence of customers’ many different needs to solve specific problems. “It’s It’s Not About The Tool, It’s About How You Wield It.

Account Based Marketing 246

Account Based Marketing Hubspot Advertising Advertising 246

Zoominfo

JUNE 20, 2018

The problem is, with so many technologies crowding the market, companies struggle to determine which tools are the best fit. What’s more, only 9% have and use the tools they need ( source ). Think B2B data companies, corporate contact database services, sales prospecting tools, data maintenance services, and much more.

Marketing 170

Marketing Social Media Advertising Advertising 170

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 However, 14% of B2B companies still refuse to participate in social media initiatives. One of the biggest mistakes B2B marketers make is not having a specific goal at the outset of a social campaign.

Social Media 133

Social Media ROI Media B2B 133

Zoominfo

AUGUST 26, 2018

Why did the junior marketer get into display advertising? Instead of tapping the hive, he insisted on going B2B. . Or, contact ZoomInfo today, the leading business information company , to learn how our B2B database can help you get the most out of your marketing efforts. What do black hat SEOs serve at Thanksgiving dinner?

Marketing 272

Marketing Top of Funnel Hiring Social Media 272

Sales and Marketing Management

SEPTEMBER 28, 2020

B2B Sales Operations Are Changing for Good. The B2B Future Shopper report surveyed over 200 B2B professionals and found many businesses have shifted away from sales representatives in favor of eCommerce. A LeadMD survey of US B2B companies observed that over half of respondents are still in the market for purchases.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Zoominfo

MARCH 1, 2021

In fact, 65% of B2B marketers use KPIs to measure their content performance. In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach. Here’s something to consider: B2B organizations making sales and marketing alignment a priority are better at closing deals by 67%.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

JANUARY 4, 2022

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations. a ZoomInfo partner.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

OCTOBER 5, 2021

While website personalization is separate from digital advertising, you create a target audience the same way you might build an ad campaign — by plugging in key attributes. This process requires a website personalization tool and a third-party data provider. The same concept generally applies to B2B website personalization.

B2B 130

B2B Ideal Customer Profile Banking Intent 130

Zoominfo

AUGUST 2, 2022

From startups to the Fortune 500, companies of all sizes are leveraging tools that gather market intelligence data to gain a competitive edge. It’s important to note that the right tool for your business will depend on your specific needs, industry, and goals. ZoomInfo’s platform tracks 1.5 Win Faster.

Ideal Customer Profile 130

Ideal Customer Profile Tools Marketing Hoovers 130

Zoominfo

JANUARY 16, 2019

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. But, the Internet led to a drastic shift in B2B marketing. Consider these statistics ( source ): 71% of B2B buyers who see personal value will purchase a product. Then came television and the rise of infomercials.

Marketing 202

Marketing Advertising Advertising Face-to-face 202