Zoominfo

FEBRUARY 12, 2021

But that doesn’t mean B2B has to miss out on all the fun. B2B social selling is an important and viable channel for B2B marketers and sales professionals. In today’s post we’re diving into what social selling is, why it’s important to B2B sellers, and how to use it in your sales strategies. It’s not advertising.

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. Best Practices for Using YouTube for B2B.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

JULY 28, 2020

Putting together a B2B marketing team kind of feels like assembling a superhero group. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. to marketing team structure. Marketing team structure by audience segments.

Outsourcing Services 246

Outsourcing Services B2B Hiring Marketing 246

Zoominfo

FEBRUARY 25, 2020

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few.

B2B 207

B2B Social Media eBook Advertising 207

Sales and Marketing Management

DECEMBER 6, 2018

While it may be known for its popularity among celebrity influencers, it also is an important channel for brands that use it to advertise their products. But what does the introduction of this new tool mean for B2B marketers? What this means for B2B marketers. What Is IGTV? Your first IGTV campaign.

B2B 205

B2B Marketing B2C Video 205

Zoominfo

MARCH 4, 2024

Let’s face it: programmatic advertising is hard. Without the right data, tech stack, or process in place, B2B marketers run the risk of wasting their time and money on subpar results. While traditional DSPs excel in reaching individual consumers, they often fall short when it comes to B2B campaigns.

Advertising 130

Advertising Advertising B2B Decision Maker 130

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it.

B2B 277

B2B Intent Signal Customer How To 277

Sales and Marketing Management

MARCH 25, 2019

The B2B market needs to become as customer-centric as the B2C market. B2B companies are under pressure to make their offering more holistic and combine their product hardware with user-friendly software to create end-to-end solutions. Standardize and digitalize: Strategic marketing to the rescue.

B2B 254

B2B Segment Ideal Customer Profile B2C 254

Zoominfo

JUNE 14, 2022

Marketing mistakes are costly. Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Zoominfo

JULY 1, 2019

In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low.

Advertising 188

Advertising Advertising Survey Scale 188

Zoominfo

JUNE 7, 2018

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). If Instagram isn’t a core part of your B2B social strategy, it’s time to learn how to connect with your target audience on this popular platform. As you use filters to promote your B2B company, keep in mind that consistency is key.

B2B 178

B2B Marketing Advertising Advertising 178

Zoominfo

SEPTEMBER 23, 2019

It’s no overstatement to suggest that a unique selling proposition (USP) is the very soul of any marketing strategy. The notion dates back to the 1940s when advertisers started to explore the ways in which their marketing propositions influenced customers to buy from one company over another. .

Examples 248

Examples B2B Lead Rank Lead Scoring 248

Zoominfo

JUNE 17, 2018

In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective.

Examples 237

Examples B2B Microsoft Telecommunications 237

Zoominfo

MAY 1, 2023

Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics.

Advertising 130

Advertising Advertising B2B Top of Funnel 130

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it.

B2B 246

B2B Intent Signal Customer How To 246

Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Marketing 272

Marketing Top of Funnel Hiring Social Media 272

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. What is marketing attribution? Let’s get into it!

Trends 160

Trends B2B Marketing Channels 160

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

Sales and Marketing Management

APRIL 24, 2020

Author: Jeff Kalter When it comes to building a winning B2B sales strategy, forget about business as usual. To help you power up your reps’ efficiency, boost the bottom line and deliver a customer experience that lasts long after the initial sale, here are a few ideas for leveraging data as part of your B2B sales strategy. Start Small.

Data 240

Data B2B Ideal Customer Profile Strategy 240

SalesFuel

SEPTEMBER 30, 2024

Do you know how to create a B2B advertisement that will drive the ROI that your client is looking for? Creating an Effective B2B Advertisement Prioritize Digital Display and Video Ads According to a study by MAGNA Media Trials , there are two types of B2B advertisements that work consistently.

Advertising 104

Advertising Advertising B2B Decision Maker 104

Zoominfo

MAY 5, 2021

Imagine showing your advertisement to a stadium of 50,000 people. If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. For marketers, that’s essentially six days too late.”.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

JANUARY 16, 2019

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers. Let’s get into it! Use natural language.

Marketing 202

Marketing Advertising Advertising Face-to-face 202

DiscoverOrg Sales

MAY 23, 2018

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. MARKETING: Maybe if you actually followed up the same day. Hyper-focus on marketing-qualified leads. Rolls eyes.]

Lead Rank 257

Lead Rank Marketing Qualified Lead Lead Scoring Top of Funnel 257

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

SEPTEMBER 6, 2018

As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. To drive registrations, satisfy attendees, and boost your brand’s exposure, you must produce thorough and engaging content to support and surround your event marketing efforts.

B2B 199

B2B Strategy Social Media Promotion 199

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice, one of them being that it’s more effective than any kind of ‘spray and pray’ method.

Ideal Customer Profile 221

Ideal Customer Profile Marketing Buyer Persona B2B 221

SocialSellinator

APRIL 16, 2024

Unlock top b2b advertising agency secrets for targeting, value proposition, and innovative strategies to boost your B2B marketing success today!

Advertising 104

Advertising Advertising B2B Strategy 104

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Continue reading. Continue reading.

B2B 180

B2B Retail Segment Scale 180

Zoominfo

SEPTEMBER 23, 2018

It’s clear that podcasting isn’t going away anytime soon—so it’s time for B2B marketers to explore podcasting as a new marketing avenue through which they can build their brand, reach new audiences, and scale overall business growth. Today’s blog post breaks down B2B podcasting into a few easy steps. Let’s get started.

B2B 176

B2B Social Media Scale Channels 176

Zoominfo

FEBRUARY 19, 2019

The premise of content marketing is simple: Offer something of value and, in exchange, earn the trust of potential customers. Yet, when it comes time to execute, many marketers stumble. If you’ve ever asked yourself a similar line of questions, fear not, dear marketer. Content Marketing Calendar Goals and Key Considerations.

Top of Funnel 189

Top of Funnel B2B Buyer Persona How To 189

Zoominfo

AUGUST 12, 2021

Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. No marketer wants to spend a single penny trying to reach somebody that’s never going to buy their product. Your message is mostly drowned out by tons of noise from competitors. The data landscape.

Advertising 130

Advertising Advertising Ideal Customer Profile Demand Generation Agencies 130

SalesFuel

SEPTEMBER 10, 2024

SalesFuel® , renowned for its comprehensive market research and sales intelligence solutions, today announces the launch of its exclusive B2B BuyerSCAN. The study ensures no single industry dominates the data, providing a balanced and broad understanding of the B2B landscape.

B2B 111

B2B Decision Maker Ideal Customer Profile Advertising 111

Zoominfo

FEBRUARY 3, 2021

As the person responsible for Innovation at ZoomInfo, a core part of my job is understanding markets where we do not currently offer a solution — but might want to in the future. Recently, I was trying to understand how we could venture into the advertising space. I thought: “ We have all of this data. Why don’t I hear about Bizo?

Data 246

Data Advertising Advertising Lead Rank 246

Zoominfo

OCTOBER 4, 2018

Let’s face it—it’s not easy to build a perfect marketing team. A comprehensive marketing strategy includes a number of different tactics and initiatives—which means your team must include members with a wide variety of skills. B2B companies have taken notice and many have started to prioritize customer experience in recent years.

Marketing 187

Marketing Social Media B2B Scale 187

Zoominfo

AUGUST 12, 2021

Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. Many marketers have shifted their strategies toward programmatic advertising to improve their digital marketing performance. To understand this problem, we start with the data landscape.

Advertising 130

Advertising Advertising Ideal Customer Profile Demand Generation Agencies 130