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5 Ways to Improve Customer Retention With Storytelling

Zoominfo

Example: Pretend your company sells gym apparel— which means you have a lot of competitors. You create a video advertisement featuring a man and woman shopping for workout clothes online. You illustrate the ways in which these “new” homes have improved the lives of everyday people, and it’s all because of the tools you sell.

Retention 189
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The Real Cost of Facebook Advertising and What You Need to Know

Nutshell

But what does Facebook advertising actually cost, and how do you know you’ll be able to afford it? In short, the cost of Facebook advertising depends on numerous factors, including your ad budget, industry, and promotional goals. If so, you may want to leverage Facebook’s 2 billion-plus daily active users by investing in Facebook ads.

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. As a bonus, after you find out your benchmark we provide the tips and tools for you to improve your open rate by up to 11%. Marketing and Advertising: 25%. Hospitality: 40%.

Industry 145
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Do You Realize the Power of Promotional Materials?

Smooth Sale

Promotional items can also be practical tools for word-of-mouth advertising. Consider employing promotional materials as well, such as branded apparel or free samples, to make a lasting impact on potential clients. Design and Messaging The efficacy of your advertising materials depends heavily on their layout and message.

Promotion 101
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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

The apparel retail sector, for example, suffered employee attrition rates of almost 20%, along with fast-food and specialty retail (11%), casual restaurants (10%), and general and grocery retail (9%). Like their counterparts in sales, advertising and marketing professionals also routinely experience toxicity in the workplace.

Quota 100
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How to Find Geo-Localized Keywords for Mid-Sized Companies’ Online Marketing

BuzzBoard

Understanding the Importance of Geo-Localized Keywords in Online Marketing for Mid-Sized Companies In the realm of digital advertising for small businesses, geo-localized keywords hold a crucial role. Keyword research tools like Google Keyword Planner can aid in identifying popular phrases with a local slant.

Company 52
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10 Best Etsy Alternatives to Sell Your Crafts

Hubspot Sales

Kelly Sparks, founder of Kelly Prepster Studio , spent about two years on Etsy selling handmade bracelets but switched to Shopify in 2023 after realizing how much Etsy was capping her earning potential, creative freedom, and advertising capabilities. Big Cartel doesn’t charge a transaction fee or platform fees and offers a free forever plan.

Scale 105