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Unpacking the Layers of a Successful Customer Acquisition Strategy

Pipeliner

A good customer acquisition strategy combines multiple marketing channels and tactics to create sustainable, long-term growth. It can include advertising and social media to search engine optimization (SEO) and pay-per-click (PPC) campaigns. What Is Customer Acquisition? KPI metrics like conversion rate are great places to start.

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6 Life-Changing Lessons, Advice, & Tips From Elon Musk

Hubspot Sales

Discover the potential places they could come from, such as referrals, inbound marketing, paid advertisements, and/or word-of-mouth, then explore the inputs for each channel. If t-shirts don't sell, there are other types of apparel to test like jogger pants (which are really popular now) and tank tops (hello summer).

Exercises 112
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10 Best Etsy Alternatives to Sell Your Crafts

Hubspot Sales

However, she still uses Etsy as a secondary channel for specific products that tend to do well there, such as printables and manufactured craft supplies. “I She moved to Shopify in 2019 because she felt Etsy’s fees were too high, and she wanted to have her own store to elevate the Crafty Chica brand.

Scale 105
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Harnessing the Power of Social Media Influencers for Mid-Sized Companies’ Promotion

BuzzBoard

A recommendation from a reliable source is more likely to result in a purchase than a traditional advertisement. In addition, mid-sized companies may find it more economical to work with influencers, compared to traditional advertising channels. One such company is Gymshark, a British athletic apparel manufacturer.