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5 Ways to Improve Customer Retention With Storytelling

Zoominfo

Example: Pretend your company sells gym apparel— which means you have a lot of competitors. You create a video advertisement featuring a man and woman shopping for workout clothes online. In fact, 92% of consumers trust other customers more than they trust advertising from brands ( source ).

Retention 189
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The Real Cost of Facebook Advertising and What You Need to Know

Nutshell

But what does Facebook advertising actually cost, and how do you know you’ll be able to afford it? In short, the cost of Facebook advertising depends on numerous factors, including your ad budget, industry, and promotional goals. If so, you may want to leverage Facebook’s 2 billion-plus daily active users by investing in Facebook ads.

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Marketing and Advertising: 25%. What is the average email open rate for marketing and advertising companies? Marketing and advertising companies have the lowest sales email open rate.

Industry 145
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What Is Economy Pricing? (& How Can You Leverage It?)

Hubspot Sales

Airlines advertise first-class seats as a premium experience. Economy pricing allows businesses to price products according to their production value because they don’t acquire the extra costs of advertising or marketing. The soda brand spends an average of $4 billion annually on advertising. Economy Pricing Strategy.

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How to Calculate Your Company's Sales Mix for Increased Profits

Hubspot Sales

Whether it’s an athletic apparel company that has one style of legging that outsells the rest, or a car manufacturer that has a specific model their customers flock to. This could look like allocating more resources to paid advertising for multivitamins or leveraging multivitamins as an up-selling opportunity.

Company 115
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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

The apparel retail sector, for example, suffered employee attrition rates of almost 20%, along with fast-food and specialty retail (11%), casual restaurants (10%), and general and grocery retail (9%). Like their counterparts in sales, advertising and marketing professionals also routinely experience toxicity in the workplace.

Quota 100
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Do You Realize the Power of Promotional Materials?

Smooth Sale

Promotional items can also be practical tools for word-of-mouth advertising. Consider employing promotional materials as well, such as branded apparel or free samples, to make a lasting impact on potential clients. Design and Messaging The efficacy of your advertising materials depends heavily on their layout and message.

Promotion 101