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How to Measure and Maximize Trade Show Return on Investment

Nutshell

To make the most of these events, you’ll need to measure the return on investment, or ROI, of the trade shows you attend. What is return on investment (ROI)? Return on investment, or ROI, measures how much a business earned from a particular activity compared to the expenses related to that activity.

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Best Examples of Using Hyper-Personalization in Digital Advertising

BuzzBoard

In the rapidly evolving landscape of digital advertising, staying ahead of the curve is not just an advantage; it’s a necessity. In this article, we’ll explore the best examples of using hyper-personalization in the digital advertising realm. Sales Talk: The Impact of Hyper-personalization on Digital Advertising 1.

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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. So, what makes B2B display advertising successful?

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What is a Facebook pixel and how do you create it?

Act!

This information helps you fine-tune your advertising strategy and calculate your return on investment. Leveraging additional Facebook advertising tools and metrics Installing the Facebook pixel on your site is the only way to advertise to custom audiences of site visitors and initiate web conversion campaigns or dynamic ads.

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9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

These digital marketing campaigns are created to grow brand awareness, attract prospects, and improve brand image—all for the purpose of boosting profitability. This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. Weather-based Mobile Advertising.

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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. Trick #1: Target (and reach) key decision-makers After you’ve defined your ideal customer , pull together a comprehensive list of prospective accounts that meet your criteria. Our match rate is consistently up to 2x the industry average!)

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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. After you’ve defined your ideal customer , pull together a comprehensive list of prospective accounts that meet your criteria. Our match rate is consistently up to 2x the industry average!). At ZoomInfo, we prove that this works.