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How to Manage Affiliates Effectively

Nutshell

This way, up front costs and risk of losing money are less compared to traditional advertisements. Define your goals Start by outlining your objectives for the affiliate program. Cost-effective marketing: Affiliate marketing is results-based; that is, you pay commissions only after a sale.

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How to Measure and Maximize Trade Show Return on Investment

Nutshell

To make the most of these events, you’ll need to measure the return on investment, or ROI, of the trade shows you attend. What is return on investment (ROI)? Return on investment, or ROI, measures how much a business earned from a particular activity compared to the expenses related to that activity.

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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. So, what makes B2B display advertising successful?

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Engaging Customers, Expanding Revenue: 4 Marketing Success Stories

Zoominfo

59% increase in win rates 3X improvement in audience match rate for advertising campaigns. Without ZoomInfo, it would be extremely difficult if not impossible to achieve our business objectives. 84% increase i n marketing-qualified leads (MQLs). Talk to a data specialist today to learn more.

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The Big CRM Question: Why Aren’t Your Sales Reps Using the Software?

Sales and Marketing Management

When taking a closer look, there are objective reasons for the plight of CRM. First you need to ask what your objective is. Instead, shift the focus to improving their day-to-day performance in order to increase sales and achieve a high return on investment. . Every side has their own legitimate arguments.

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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. Match rate indicates the percentage of people from your exported list of contacts that can be correctly identified on your digital ad platform. Our match rate is consistently up to 2x the industry average!) So, how do you do this?

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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. Match rate indicates the percentage of people from your exported list of contacts that can be correctly identified on your digital ad platform. Our match rate is consistently up to 2x the industry average!). So, how do you do this?