Advertising Advertising ROI Intent Data 
Zoominfo
MARCH 13, 2025
To put these plans into action, Smartsheet needed a way to better segment its audience and target high-intent prospects while ensuring marketing and sales alignment. Solution: Smartsheet partnered with ZoomInfo to fuel its ambitious growth plans, leveraging: High-quality B2B data to refine audience segmentation and personalization.
Zoominfo
JUNE 14, 2022
Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. So, what makes B2B display advertising successful?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Zoominfo
MAY 11, 2021
Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. Match rate indicates the percentage of people from your exported list of contacts that can be correctly identified on your digital ad platform. Our match rate is consistently up to 2x the industry average!) So, how do you do this?
Zoominfo
MAY 11, 2021
Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. Match rate indicates the percentage of people from your exported list of contacts that can be correctly identified on your digital ad platform. Our match rate is consistently up to 2x the industry average!). So, how do you do this?
Zoominfo
JANUARY 4, 2022
We expect to see B2B companies investing more money into fewer, but better tools in order to streamline their systems, improve workflows, increase productivity, and ultimately see stronger return on investment. Buying committees are also growing, making a multi-channel presence more important than ever. “We a ZoomInfo partner.
Zoominfo
MAY 9, 2022
Free Trial What Kind of ROI Can You Expect from a Sales Engagement Platform? One of the most common questions among prospective buyers of sales engagement platforms is what kind of return on investment (ROI) they can expect. Sales engagement tools automate how and when your sales team engages with prospective buyers.
Zoominfo
NOVEMBER 29, 2021
Paid Social KPIs This refers to putting dollars behind advertisements on Facebook, LinkedIn, and other social channels. Lead to MQL rate : The goal is to achieve a zero-waste approach , meaning every lead is marketing-qualified (100% lead to MQL rate). “Set Intent lift. Return on investment.
Expert insights. Personalized for you.
130 
Let's personalize your content