Remove Advertising Remove Advertising ROI Remove Demand Generation
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Engaging Customers, Expanding Revenue: 4 Marketing Success Stories

Zoominfo

59% increase in win rates 3X improvement in audience match rate for advertising campaigns. ZoomInfos GTM Intelligence delivers the insights you need to make smarter decisions, shorten sales cycles, and maximize return on investment. 84% increase i n marketing-qualified leads (MQLs).

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Your 2014 Marketing Budget Roadmap

SBI Growth

There are way too many budgets that include bloated dollars for things like trade shows, promotion, sponsorships and advertising. But what’s the return on investment? Demand Generation - Deploy, launch, measure and optimize all relevant modes of Demand Generation to stimulate top-of-the-funnel activity and generate Inquiries.

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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. So, what makes B2B display advertising successful?

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The R and the I – What’s Engagement Worth?

Pointclear

Chris is an experienced technology business development & marketing executive, with deep domain expertise in the areas of online and inbound marketing, strategic alliances, demand generation, and corporate development/M&A. Chris originally published this post on November 14, 2011, and it is republished here with his permission.

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.

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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. Match rate indicates the percentage of people from your exported list of contacts that can be correctly identified on your digital ad platform. Our match rate is consistently up to 2x the industry average!) So, how do you do this?

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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. Match rate indicates the percentage of people from your exported list of contacts that can be correctly identified on your digital ad platform. Our match rate is consistently up to 2x the industry average!). So, how do you do this?