Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. With the right B2B data provider , you can pull key decision makers’ names and contact information at each account, then export that list into your digital ad platform to create your campaign. The primary KPI to monitor is match rate.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. With the right B2B data provider , you can pull key decision makers’ names and contact information at each account, then export that list into your digital ad platform to create your campaign. The primary KPI to monitor is match rate.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

OCTOBER 22, 2019

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

Advertising 100

Advertising Advertising Scale Cost Per Click 100

SalesFuel

AUGUST 21, 2024

Challenge: Create a competitive banking digital ad campaign Jacob Flaten, a media consultant from Sparklight Advertising and a multiple Sell Smarter Award winner, has been using AdMall for four years and knows if, and when, it can help him during a sales process.

Banking 102

Banking Campaigns Media Closing 102

Zoominfo

JUNE 14, 2022

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. So, what makes B2B display advertising successful?

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Pipeliner

NOVEMBER 1, 2024

This enables more relevant, non-intrusive advertising, increasing the likelihood of engagement. Engagement Rates: Track listens, completions, and shares to gauge how well episodes retain audience attention. Podcast Sponsorships with a Strategic Audience Fit Sponsorships have a greater impact when they align with listener interests.

Strategy 98

Strategy Demographics Segment Collateral 98

BuzzBoard

JANUARY 2, 2024

In the rapidly evolving landscape of digital advertising, staying ahead of the curve is not just an advantage; it’s a necessity. In this article, we’ll explore the best examples of using hyper-personalization in the digital advertising realm. Sales Talk: The Impact of Hyper-personalization on Digital Advertising 1.

Advertising 98

Advertising Advertising Examples ROI 98

Nutshell

MAY 7, 2024

To make the most of these events, you’ll need to measure the return on investment, or ROI, of the trade shows you attend. What is return on investment (ROI)? Return on investment, or ROI, measures how much a business earned from a particular activity compared to the expenses related to that activity.

Trade Show 71

Trade Show Maximizer ROI Lead Rank 71

Pointclear

DECEMBER 8, 2011

One of the biggest challenges in calculating Return on Investment (ROI) from any type of marketing initiative—social or other—is in quantifying the actual economic value produced by it. ” These numbers can be measured and counted—as can the investment required to produce them.

Demand Generation Agencies 178

Demand Generation Agencies ROI Salary Demand Generation 178

Sales and Marketing Management

OCTOBER 5, 2020

However, just because influencer marketing is popular doesn’t mean it’s easy to run a successful, strategic influencer campaign. It’s crucial for brands to not only develop but also maintain strong relationships with the right people in their audience to ensure a good return on investment (ROI).

Influencer 194

Influencer Marketing How To Face-to-face 194

Zoominfo

FEBRUARY 2, 2021

Cross-sell analysis can help to enhance marketing campaigns by revealing which complementary products or services are likely to be bought together. Targeted Advertising. Targeted, or programmatic advertising makes use of a prospect’s attributes and behavior to serve them with relevant ads for your product or service.

Opportunity 162

Opportunity Scale Top of Funnel Lead Rank 162

Nutshell

JUNE 21, 2024

If so, you may want to leverage Facebook’s 2 billion-plus daily active users by investing in Facebook ads. But what does Facebook advertising actually cost, and how do you know you’ll be able to afford it? In short, the cost of Facebook advertising depends on numerous factors, including your ad budget, industry, and promotional goals.

Paid Content 71

Paid Content Cost Per Click Cost per Acquisition Cost Per Thousand 71

Sales Evangelist

OCTOBER 25, 2024

Meet AJ Wilcox AJ Wilcox is a seasoned expert in LinkedIn advertising. Initially an SEO and Google Ads specialist, AJ transitioned into LinkedIn advertising while working for a SaaS company. He explains that LinkedIn targets a company’s audience with ease, and the return on investment is 2x higher with LinkedIn Ads.

Account Based Marketing 40

Account Based Marketing LinkedIn Strategy Hubspot 40

BuzzBoard

APRIL 18, 2024

Understanding the Importance of Budget Allocation in Local Paid Advertising The significance of budget allocation in local paid advertising is a key consideration for any digital marketing agency aiming to assist businesses in expanding within their local zones. Paid advertising is a potent tool that can ignite rapid business growth.

Advertising 52

Advertising Advertising Strategy ROI 52

Pipeliner

JULY 5, 2024

How to Maximize Your Online Advertising Budget Understand your target audience and choose the right advertising platforms to ensure your ads reach the most relevant people. With so many businesses vying for online attention, the ability to effectively manage your advertising budget can make all the difference in achieving your goals.

Advertising 52

Advertising Advertising Maximizer Cost Per Click 52

Zoominfo

FEBRUARY 2, 2021

Cross-Sell Analysis Cross-sell analysis can help to enhance marketing campaigns by revealing which complementary products or services are likely to be bought together. Targeted Advertising Targeted, or programmatic advertising makes use of a prospect’s attributes and behavior to serve them with relevant ads for your product or service.

Opportunity 130

Opportunity Scale Top of Funnel Lead Rank 130

Pipeliner

DECEMBER 17, 2024

Advertisements are often linked to consumers desired lifestyles, and in recent years to a purpose or social cause. As much as the internet has disrupted traditional advertising, both traditional and new media play an essential role in the marketing landscape. How are creators shaking things up and giving brands a new game plan?

Influencer 52

Influencer Scale Cost Per Click How To 52

Connext Digital

SEPTEMBER 25, 2019

These digital marketing campaigns are created to grow brand awareness, attract prospects, and improve brand image—all for the purpose of boosting profitability. This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. Weather-based Mobile Advertising.

Advertising 58

Advertising Advertising Consumer Promotion 58

Zoominfo

OCTOBER 13, 2021

Specific gifting tactics have generated return on investment ranging from 250 percent to a jaw-dropping 14,971 percent. Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. Tactic Claim Rate Show Rate Lift ROI Demo Show Rate 24.8%

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

BuzzBoard

AUGUST 27, 2024

Unraveling PPC Advertising Secrets: A Strategy for Digital Agencies Serving Mid-Sized Companies As digital agencies expand their services, an emerging yet powerful strategy is PPC, or Pay-Per-Click, advertising. Another vital aspect for digital agencies to bear in mind is harnessing data from agency PPC campaigns.

Advertising 52

Advertising Advertising Cost Per Click Company 52

BuzzBoard

APRIL 17, 2024

The Importance of ROI Analysis in Local Business Paid Advertising Programs The importance of ROI (Return on Investment) analysis in local business paid advertising programs is often overlooked. Typically, local businesses have limited advertising budgets.

Advertising 52

Advertising Advertising Analysis ROI 52

BuzzBoard

MAY 8, 2024

Understanding Key Metrics in Local Paid Advertising Strategies to Determine Campaign Success With the rise of digital marketing, local businesses are looking for solutions that deliver tangible results at affordable prices. Often, local paid advertising strategies emerge as the most effective option.

Advertising 52

Advertising Advertising Cost Per Click Cost per Acquisition 52

Connext Digital

MARCH 24, 2024

It Delivers High ROI Email marketing consistently outperforms other marketing channels in terms of return on investment. With relatively low costs for things like email service providers and creative resources, the potential payoff from email campaigns is huge compared to other marketing spend.

Email Marketing 94

Email Marketing Marketing Social Media Channels 94

SocialSellinator

SEPTEMBER 9, 2021

billion monthly active users and 9M advertisers , Facebook is currently the most popular social networking platform. It's no surprise that social media is a hotbed for advertising, but Facebook just brought the heat. It's no surprise that one of the best ways to ensure success in any campaign is through a call to action.

Paid Content 98

Paid Content Facebook Advertising Advertising 98

Zoominfo

JANUARY 4, 2022

We expect to see B2B companies investing more money into fewer, but better tools in order to streamline their systems, improve workflows, increase productivity, and ultimately see stronger return on investment. As people increasingly consume their information in different places, expanding your presence is important.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

BuzzBoard

AUGUST 9, 2024

Exploring the Benefits of Retargeting Campaigns for Mid-sized Companies Clients As digital marketing agencies, you grapple with numerous challenges in aiding our clients, primarily mid-sized companies, to secure a significant market share, maintain sales conversions, and ultimately expand their businesses.

Campaigns 52

Campaigns Company Analytics Advertising 52

BuzzBoard

JULY 30, 2024

That’s when location-based PPC campaigns become useful. By honing in on a specific location, these campaigns enable more concentrated efforts, resulting in highly targeted traffic that’s more likely to convert. As an example, a local restaurant might set up a campaign to show ads to potential diners within a 15-mile radius.

Top of Funnel 52

Top of Funnel Campaigns Company Strategy 52

Zoominfo

JULY 25, 2023

This provides a helpful starting point when sourcing, creating campaigns for, communicating with, and qualifying leads. For B2B lead generation campaigns, marketers need to balance the ability to collect accurate, rich data with the simple fact that too many form fields will drive down completion rates.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

BuzzBoard

JUNE 7, 2024

To reach the full potential of your client acquisition campaigns, consider implementing these strategies, especially when dealing with small business clients. This ability can help you assign budgets to areas with the most significant potential for return on investment. Always make data-driven decisions.

Campaigns 52

Campaigns Cost per Acquisition Small Business Small Business 52

Nutshell

AUGUST 12, 2020

Google Ads are among the most popular forms of digital advertising. To avoid paying those high amounts, advertisers need to be hyperspecific with the locations they target. Negative keywords enable advertisers to exclude specific search terms from advertising campaigns to focus on only the search terms that matter to your business.

Google 77

Google Cost Per Click Cost per Acquisition Lead Scoring 77

Zoominfo

NOVEMBER 29, 2021

Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Paid Social KPIs This refers to putting dollars behind advertisements on Facebook, LinkedIn, and other social channels. Run two variations of a campaign — one with intent data layered in and one without.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

BuzzBoard

SEPTEMBER 22, 2024

Understanding the Dynamics and Significance of Mobile Ad Campaigns Understanding the dynamics and significance of implementing best practices for mobile ad campaigns when working with mid-sized company clients. A vital factor to consider is optimizing mobile ad campaigns for different screen sizes and platforms.

Campaigns 52

Campaigns Company Demographics Advertising 52

Pipeliner

DECEMBER 21, 2020

The success or failure of these strategies and/or campaigns can make or break a business. Paid Search Advertising. Because paid search advertising is geared towards potential customers who search for services or products, a VPN will help a digital marketer know what the customers are looking for.

Paid Content 96

Paid Content Benefit Marketing Social Media 96

Apptivo

DECEMBER 26, 2022

ROI of a successful lead nurturing program. Measuring return on investment will help establish long-term campaign goals and will enable businesses to assess the effectiveness of various strategies. By comparing the revenue generated from nurtured leads to non-nurtured leads, ROI can be calculated. Wrapping up.

Lead Nurturing 52

Lead Nurturing Campaigns Lead Rank Lead Scoring 52

BuzzBoard

JUNE 23, 2024

Rather, a focus on personalized campaigns typically leads to higher engagement rates and conversions due to their tailored nature. Personalized marketing campaigns can be an effective tool to boost customer retention, costing five times less than acquiring new customers.

Campaigns 52

Campaigns Company Marketing Loyalty 52

BuzzBoard

JUNE 6, 2024

How to Use Data-Driven Campaigns to Enhance the Effectiveness of Your Digital Marketing Programs In the constantly evolving digital marketing realm, using data-driven campaigns is crucial in understanding and predicting consumer behavior for small businesses. The key is in creating personalized campaigns for digital marketing programs.

Campaigns 52

Campaigns Ideal Customer Profile Customer Marketing 52

Hubspot Sales

SEPTEMBER 6, 2023

Knowledge is power — by uncovering the reasons why your phone’s ringing, you can better understand how your company’s inbound marketing or advertising campaigns lead to your sales team’s success. With Ringba campaign management, you can track and monitor your call campaigns in real time.

Software 115

Software Software Hubspot Inbound 115