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CMO’s ProForma – The Silver Bullet for Marketing Return on Investment

SBI Growth

The ability to demonstrate marketing's return on investment is at the top of every CMO's plan for 2013. The ROI picture has been elusive as marketers struggle to capture the full impact of marketing’s contribution. Simple ROI calculations based on lead source have muddied the waters. It doesn't pass the smell test.

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How to Measure and Maximize Trade Show Return on Investment

Nutshell

To make the most of these events, you’ll need to measure the return on investment, or ROI, of the trade shows you attend. What is return on investment (ROI)? Return on investment, or ROI, measures how much a business earned from a particular activity compared to the expenses related to that activity.

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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

Marketing leaders need to drive a strong impact to show a return on investment. Right now the biggest mistake a marketing leader can make in 2013 is to not invest in Content Marketing. Using a content grader tool like this one below (Free to our readers) will focus your team on producing continuous great content.

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A Failure to Launch?

Sales and Marketing Management

For announcements, organizations can link to all the right content and tools to help educate the seller, helping them understand, position and articulate the value of the new solution to prospects. Sellers can personalize the workspace to refine their experiences. Effective:? Your product launch is too important to leave to chance.

Campaigns 326
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Why Content Marketing Matters to a Sales Rep

SBI Growth

Creates cheat sheets and sales tools because the ones from Marketing are useless. Download a time study tool at this event. Figure out how much time you spend creating your own Content Marketing tools. This is the return on investment for you. Spends time qualifying leads more than Marketing does. Well, it’s true.

Marketing 300
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Win More Competitive Deals with Exceptional Storytelling

SBI Growth

When will I realize my return on investment? Plan – use the Compelling Story Tool. This tool will ensure the story you have developed drive actions. It gives us our sense of fulfillment, and temporarily calms our fears and concerns. It must be appeased to win the sale. Sometimes, a sudden loss leaves the rep shocked.

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The Biggest 2013 HR Challenge for Sales is 2014

SBI Growth

This post includes one tool to think more strategically about a part of the business. The tool shown below shows a quick assessment of Return on Investment. In this example, Telesales clearly offered the best return on the dollars invested. But they should. It is an example, not the whole story. And beyond.