Zoominfo

APRIL 2, 2025

Throughout my career guiding B2B teams through data transformations, I’ve identified a recurring challenge: despite investing millions in sophisticated data tools, companies maintain operational silos that severely limit their return on investment. My colleague Ali Z.

130

130

Sales and Marketing Management

APRIL 1, 2020

For announcements, organizations can link to all the right content and tools to help educate the seller, helping them understand, position and articulate the value of the new solution to prospects. Sellers can personalize the workspace to refine their experiences. Effective:? Your product launch is too important to leave to chance.

Campaigns 326

Campaigns Sales Enablement Education Collateral 326

SBI Growth

NOVEMBER 23, 2012

Creates cheat sheets and sales tools because the ones from Marketing are useless. Download a time study tool at this event. Figure out how much time you spend creating your own Content Marketing tools. This is the return on investment for you. Spends time qualifying leads more than Marketing does. Well, it’s true.

Marketing 300

Marketing Sales Qualified Lead Face-to-face Buyer 300

SBI Growth

MARCH 7, 2013

When will I realize my return on investment? Plan – use the Compelling Story Tool. This tool will ensure the story you have developed drive actions. It gives us our sense of fulfillment, and temporarily calms our fears and concerns. It must be appeased to win the sale. Sometimes, a sudden loss leaves the rep shocked.

Competition 319

Competition Buyer Persona Campaigns Face-to-face 319

SBI Growth

JANUARY 18, 2013

This post includes one tool to think more strategically about a part of the business. The tool shown below shows a quick assessment of Return on Investment. In this example, Telesales clearly offered the best return on the dollars invested. But they should. It is an example, not the whole story. And beyond.

Compensation 292

Compensation Retention Ideal Customer Profile Territories 292

Steven Rosen

MAY 15, 2021

The end result is a complete waste of time, energy and money with no return on investment. An ideal investment in sales manager development may look like this: 10% pre and post-assessment. 10% on providing pull through tools. And like most training, the learnings dissipate in short order. What is the alternative?

Survey 358

Survey Coaching Training Sales Talent 358

The Pipeline

FEBRUARY 1, 2013

Michael Ashford is a 20-year veteran in Sales and Consulting, and specializes in helping organizations use Return On Investment Tools as part of their customer efforts. Chances are the executives at your prospect have several competing projects fighting for the same capital.

Telecommunications 312

Telecommunications Real Estate ROI Enterprise 312

Pipeliner

FEBRUARY 10, 2025

Use Tools: Utilize tools like time-blocking and focus apps to help maintain concentration. However, Jones argues that by focusing on a select few tasks that yield the best return on investment, individuals can enhance their productivity. Task Management Tools: Use task management tools to keep track of your to-dos.

Video 96

Video Strategy Lead Rank Lead Scoring 96

Smooth Sale

DECEMBER 11, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How To Know If an App Will Help Your Business In todays digital age, businesses constantly seek tools and technologies to streamline operations, engage customers, and boost revenue. Among these tools, mobile and web applications have emerged as powerful assets.

How To 97

How To Hiring ROI Networking 97

Pointclear

NOVEMBER 7, 2018

If the results are not giving management the required return on investment, you are a fraud. Yet taken as a whole, a company’s marketing should be measurable, with the goal of always making a defined predictable return. The Tools are Available, but the Flesh is Weak. The book is confined to establish fundamentals.

Lead Gen 184

Lead Gen ROI Leads Marketing Qualified Lead 184

Zoominfo

FEBRUARY 12, 2024

Choosing the best-fit revenue operations tools can dramatically enhance cross-departmental collaboration, enabling unified platforms where sales, marketing, and customer service teams are able to access and share critical data. To help with the vetting process, here are some suggestions of the top RevOps tools worth considering.

Revenue 130

Revenue Tools Scale Lead Rank 130

SBI Growth

OCTOBER 11, 2013

Return — Jim has a basic way of evaluating return on investment. Jim will use most of his investment budget to drive social selling. Technology, training, process and tools. He and his team wanted the latest ideas. They knew they could find them if they tried. He looks at in year revenue. Understand current state.

Outsourcing Services 314

Outsourcing Services Hiring Scale Trade Show 314

SBI Growth

OCTOBER 5, 2013

By signing up, you will get a copy of our Marketing Spend Assessment tool and Best Practice. There are way too many budgets that include bloated dollars for things like trade shows, promotion, sponsorships and advertising. But what’s the return on investment? Spending too Much on the Wrong Things. Follow @GeorgedlReyes.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

SBI Growth

JUNE 3, 2013

They gave us tools, templates and playbooks. No return on investment. We spent $90K and pulled everyone out of the field for 3 days. The never got used. The second everyone left the room, the materials were forgotten. Nobody spoke of them again. The training company disappeared. No follow up. No execution.

Hiring 300

Hiring Follow-up Proposal Training 300

Pipeliner

MARCH 2, 2025

The Challenge of Proving Marketing ROI Many businesses struggle to prove the return on investment (ROI) from their marketing efforts. Tip: Use tools like Google Analytics or HubSpot to track conversions, customer acquisition costs, and lead quality. Tip: Evaluate your current tools.

ROI 100

ROI Video Lead Rank Lead Scoring 100

Pipeliner

OCTOBER 28, 2024

Specifically, they can connect with various platforms and tools, transforming the architecture of the enterprise landscape. Hence, this prospect of a tangible return on investment (ROI) makes AI agents especially appealing to businesses.

ROI 105

ROI Government Lead Rank System 105

The Pipeline

OCTOBER 1, 2019

Investments people see as something that will yield returns, cost, on the other hand, these are called sunk for a reason. I find it funny that despite all the noise around Return On Investment, most still refer to price or cost rather than investment. I’m in the latter.

Objections 291

Objections Sports Up-Sell Buyer 291

Steven Rosen

MAY 4, 2017

Sales and marketing automation tools $20 billion. All four of these investments are to some degree discretionary. We see this in times of recession when companies scale back on training, sales automation tools, and support materials. As a sales leader, the question becomes which one yields the highest return on investment?

Sales Management 276

Sales Management Hiring ROI Coaching 276

Pipeliner

JANUARY 29, 2025

The Future of Geofencing Staying Ahead of Technological Advancements As the episode concludes, Barbara and Ernest express optimism about the future of geofencing and location-based advertising. By continuously exploring new tools and strategies, they aim to provide their clients with the most effective advertising solutions.

Video 95

Video Advertising Advertising Marketing 95

Vengreso

NOVEMBER 19, 2024

These intelligent tools are not just about automating tasks; they revolutionize how sales teams operate by offering personalized insights and recommendations. In the realm of sales, AI sales assistant software, often referred to as an AI assistant , is emerging as a potent tool to automate and enhance myriad sales functions.

Software 115

Software Software Scale Sales Qualified Lead 115

Nutshell

JANUARY 30, 2025

A well-structured marketing report is essential for tracking valuable metrics that inform your strategies, enabling you to achieve the highest possible return on investment (ROI). Use insights from Google Analytics and other tools to illustrate user behavior and site effectiveness.

Report 83

Report Lead Rank Lead Scoring Marketing 83

Pipeliner

NOVEMBER 1, 2024

Engagement Rates: Track listens, completions, and shares to gauge how well episodes retain audience attention. Ad Performance Metrics: If using paid placements, review ad engagement, conversions, and return on investment (ROI) to ensure campaigns are hitting the mark.

Strategy 98

Strategy Demographics Segment Collateral 98

Sales and Marketing Management

AUGUST 24, 2017

Sales leaders who are still investing in scheduled, classroom-style training sessions, with no reinforcement, need to closely consider the return on investment of which almost two-thirds of the training material may be forgotten by the end of the day. From Knowledge Transfer to Learning Flow.

Training 237

Training Handbook ROI Hotels 237

Zoominfo

MARCH 1, 2021

In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach. The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Pipeliner

JANUARY 21, 2025

Understanding ROI in Book Publishing Shifting the Mindset A significant theme in the conversation was the return on investment (ROI) for authors. This illustrates the point that a book can serve as a powerful marketing tool, opening doors that may not have been accessible otherwise.

Lead Rank 92

Lead Rank Video Lead Scoring Marketing 92

Pipeliner

JANUARY 21, 2025

Eric also discusses the true return on investment (ROI) of writing a book, focusing on the opportunities it creates, such as speaking engagements and business growth. Eric explains the advantages of self-publishing over traditional models, emphasizing the importance of authors retaining control over their work and royalties.

Marketing 52

Marketing ROI Media Tools 52

Sales and Marketing Management

APRIL 26, 2018

CRM stands for customer relationship management, which indicates that it’s a tool to manage, you guessed it, customer relationships. The tool is used by many people across different departments: administration, marketing, sales, customer support, and sometimes even logistics. First you need to ask what your objective is.

Software 180

Software Software CRM System 180

Allego

JANUARY 23, 2025

To handle this common sales objection, shift the focus from cost to the return on investment (ROI). What results or ROI would you need to see for this to be worth the investment? Conversation Intelligence Tools Conversation intelligence tools analyze sales calls to identify patterns in buyer objections.

Objections 62

Objections Handbook Cold Calling How To 62

SocialSellinator

JANUARY 4, 2023

Are Social Media Marketing Tools a Cheaper Option? How can I maximize my return on investment with social media services? What do Social Media Marketing Services Include? Social Media Costs by Platform 7. How Much Does a Social Media Management Company Charge? What Would it Cost to do Social Media Marketing Myself?

Social Media 126

Social Media Outsourcing Services Media Maximizer 126

Vengreso

JANUARY 17, 2025

Virtual sales tools and platforms streamline the sales process , enabling better resource allocation and improved sales performance. Automation tools can handle routine tasks, freeing up sales reps to focus on what truly matters: building relationships and closing deals through impactful sales conversations.

Webinar Metrics 98

Webinar Metrics Selling Skills Sales Cycle Coaching 98

SalesFuel

DECEMBER 27, 2024

Todays measurement tools make it easier to show a return on investment. With creative messaging and careful targeting, the listening audience feels its receiving a personalized message. That connection pays off. Nielsons Commspoint data shows that audio drives improvement in all three stages of the buying funnel.

Advertising 59

Advertising Advertising Top of Funnel Ideal Customer Profile 59

DiscoverOrg Sales

FEBRUARY 19, 2019

A longer-term goal might be to get better aligned with sales by integrating a specific cross-functional tool, or improving MQL conversion rates by X%. Proving the return on investment is key to winning your CEO’s confidence – and ensuring that your first day is a good day – and only the first of many.

Lead Rank 230

Lead Rank Marketing Qualified Lead Lead Gen ROI 230

Zoominfo

MAY 1, 2020

With a little extra digging—or a sales intelligence tool —look for who their company targets. A value-focused negotiation emphasizes the ROI, or return on investment, that the prospect can expect from your solution. Price doesn’t tell the whole story. How to Talk About Cost in a Sales Demo.

Software 236

Software Software Lead Rank Top of Funnel 236

SBI Growth

JUNE 22, 2020

When it comes to Partner Marketing, the main focus, if there’s any focus at all, is often on making sure that your partners have the playbooks, tools, understanding, and marketing funds to sell your company’s products. But how much are.

ROI 207

ROI Marketing Tools Company 207

SalesFuel

FEBRUARY 21, 2025

Accounts may be backing off from this tool because they fear its too difficult to be noticed. Experts suggest that revising the use of the tool can improve outcomes. And that is often how accounts measure their return on investment. They may have success using the format as a listening and customer service tool.

Top of Funnel 59

Top of Funnel Social Media Marketing Consumer 59

Zoominfo

MAY 16, 2022

The tools are too complex, too inaccurate, don’t integrate well, aren’t used enough, have too much overlap, and the list goes on. And yet, experts predict that marketers will keep leaning into more complex marketing automation solutions and personalization tools. Data enrichment tools can greatly improve your return on investment.

Account Based Marketing 130

Account Based Marketing Intent Signal Scale ROI 130

Allego

DECEMBER 10, 2024

Sales training can deliver a staggering 353% return on investment, according to a study by Southern New Hampshire University. For every dollar spent, that’s a return of $3.53. How does this ROI translate into measurable improvements like higher sales, shorter deal cycles, or larger contracts?

ROI 62

ROI Training Lead Rank Lead Scoring 62