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CMO’s ProForma – The Silver Bullet for Marketing Return on Investment

SBI Growth

The ability to demonstrate marketing's return on investment is at the top of every CMO's plan for 2013. The ROI picture has been elusive as marketers struggle to capture the full impact of marketing’s contribution. Simple ROI calculations based on lead source have muddied the waters. That does happen.

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Leveraging The Best Tools For Sales Leaders

Vengreso

But before we begin, ask yourself: Are you using the right tools to measure your sales team’s success? Discover the surprising method top leaders use to identify the most effective sales tools, and how it saved a business a quarter million dollars. It’s time to rethink your sales tool strategy.

Tools 71
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Why Content Marketing Matters to a Sales Rep

SBI Growth

It gets great reviews from C-Level executives, marketers and even sales managers. But how does Content Marketing help the Sales Rep? Today’s post outlines the benefits of Content Marketing from the Sales Rep’s perspective. I had a recent conversation with a Sales Rep named Seth. Why this matters to you, the Sales Rep.

Marketing 300
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ZoomInfo’s Customer Impact Report 2025: The GTM Intelligence Era

Zoominfo

We surveyed over 11,000 revenue professionals to uncover exactly how GTM teams use ZoomInfo to expand markets, accelerate sales cycles, and drive revenue. By using real-time data and signals, sales teams are identifying high-potential accounts they would have otherwise missed. The results? Copilot users reported saving 10.5

Report 130
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The Biggest 2013 HR Challenge for Sales is 2014

SBI Growth

Talent management is a top priority for HR leaders who support sales organizations. But a recent interview with a HR leader revealed another level of sales leader support. At first, it may not seem like an HR leader would be involved in shaping sales force structure. The sales organization must continually adapt.

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How to Manage Affiliates Effectively

Nutshell

It’s best to manage an affiliate program to have the right kind of partnerships with influencers and bloggers within the industry whom you might leverage to amplify reach and create sales. Cost-effective marketing: Affiliate marketing is results-based; that is, you pay commissions only after a sale.

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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

Marketing leaders need to drive a strong impact to show a return on investment. Right now the biggest mistake a marketing leader can make in 2013 is to not invest in Content Marketing. It utilizes personnel from Sales, Marketing, Product Development and other parts of the organization. It produces results.