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ROO vs. ROI

The Pipeline

Everyone is familiar with ROIReturn On Investment, sales people love to talk about, buyers (and their CFO’s), love to hear about it, and even more, love to achieve and validate a return on their investment. Perhaps a better measure of return, would be to measure the Return On Objectives – ROO.

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Rethinking Sales Incentives

The Pipeline

In this article I penned for November issue of Sales and Service Excellence Essentials , I challenge and suggest an alternate way to spend incentive cash, and actually driving right behaviours that lead to results (revenues), and actually sustain both. Read the piece here: Rethinking Sales Incentives Then comment below. Tibor Shanto

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Homicide Detective Makes Best Case for Sales Process

Understanding the Sales Force

Although this is an article about sales process, the first two paragraphs have more to do with religion than sales. I’m sure by now you’re thinking, but Dave, what the heck does that have to do with sales process? Most of that group believes that a sales process is helpful. It will be worth it!

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How to Measure and Maximize Trade Show Return on Investment

Nutshell

To make the most of these events, you’ll need to measure the return on investment, or ROI, of the trade shows you attend. What is return on investment (ROI)? Return on investment, or ROI, measures how much a business earned from a particular activity compared to the expenses related to that activity.

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The Modern Essentials for Sales Onboarding Effectiveness

Speaker: Mike Kunkle, Founder & Sales Transformation Architect, Transforming Sales Results LLC

Traditional sales onboarding methods have not produced a strong return on investment or moved the needle on the sales metrics that matter. Modern learning methods reflect how today’s workforce prefers to interact with the world, and are driving greater ROI.

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The Reason Sales Projects Fail

SBI Growth

How often have you rolled out a new sales project that failed? I met with a veteran CEO and his new sales leader recently. Yoda’s’ new sales leader was proposing a new sales process project. The sales manager was nervous as he spoke. Make your next sales project successful. The sales leader fell quiet.

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How an Iconic Sales Leader is Building His ’14 Plan

SBI Growth

Fourth quarter always poses a dilemma for Sales VP’s. You will see how sales leaders accomplished the following: What initiatives should you focus on? An Iconic Sales Leader. Jim has been in sales for 25 years. 16 of these years in sales leadership. 3 Variables: Effort, Probability of Success and Return.

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How to Buy Sales Training That Delivers Results

If we've learned anything over the last two years, it’s that if your sales team is not actively developing skills you are falling behind. The best organizations leverage professional sales training programs to impact demand generation, discovery, conversion from demos, pipeline velocity, deals won, and deal size.