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CMO’s ProForma – The Silver Bullet for Marketing Return on Investment

SBI Growth

The ability to demonstrate marketing's return on investment is at the top of every CMO's plan for 2013. The ROI picture has been elusive as marketers struggle to capture the full impact of marketing’s contribution. Simple ROI calculations based on lead source have muddied the waters. It doesn't pass the smell test.

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Is it Fraudulent to Spend Money on Lead Gen Without an ROI?

Pointclear

If the results are not giving management the required return on investment, you are a fraud. Yet taken as a whole, a company’s marketing should be measurable, with the goal of always making a defined predictable return. Of course, proving ROI was for many years difficult in spite of Claude C.

Lead Gen 184
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The Complexities of Selling Technology to Business

The Pipeline

Probably more than any other type of capital investment, companies put a large emphasis on return of investment (ROI) when it comes to technology. If you aren’t building a strong business case or ROI analysis for your offering, or helping your prospect build one, you are at a serious disadvantage.

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How to Incorporate Value-Based or ROI Selling for Business Growth

Sales and Marketing Management

Consider value-based or ROI selling. Value-Based or ROI Selling Explained. The Need for Value-Based or ROI Selling. How to Ensure Success With a Value-Based or ROI Selling Model. For value-based or ROI selling to work effectively, marketing and sales teams must work together. Interactive value selling tools .

ROI 177
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Using a Podcast to Measure ROI In 3 Ways

Sales and Marketing Management

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. As demand for ROI continues, many are retooling their content strategies to prove a return. Too often, marketers are seeing their podcast as a thought leadership tool meant to increase “brand awareness.”

ROI 177
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Why It’s Time to Rethink the ROI of Your Sales Training

Sales and Marketing Management

Sales leaders who are still investing in scheduled, classroom-style training sessions, with no reinforcement, need to closely consider the return on investment of which almost two-thirds of the training material may be forgotten by the end of the day. From Knowledge Transfer to Learning Flow.

Training 237
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A Failure to Launch?

Sales and Marketing Management

For announcements, organizations can link to all the right content and tools to help educate the seller, helping them understand, position and articulate the value of the new solution to prospects. Sellers can personalize the workspace to refine their experiences. Effective:? Your product launch is too important to leave to chance.

Campaigns 326