Nutshell

MAY 7, 2024

To make the most of these events, you’ll need to measure the return on investment, or ROI, of the trade shows you attend. What is return on investment (ROI)? Return on investment, or ROI, measures how much a business earned from a particular activity compared to the expenses related to that activity.

Trade Show 71

Trade Show Maximizer ROI Lead Scoring 71

MTD Sales Training

OCTOBER 31, 2018

The excitement you feel when you get a positive response from your prospect is palpable. All that hard work, all that research, all that grafting and painstaking questioning and presenting has paid off and the prospect is heading towards buyers-ville. It’s all going so well. Do you see what has happened here?

Closing 243

Closing Discount Buyer ROI 243

DiscoverOrg Sales

FEBRUARY 21, 2018

It’s no small investment to send salespeople to trade shows: Airfare, hotels, meals, transportation, and swag are just a few expenses – in addition to a lot of time. All attendants expect to see a return on that investment: leads. We have trade show prospecting down to a science. Set specific prospecting goals.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

Sales and Marketing Management

APRIL 1, 2020

By optimizing messaging, collateral and communication through effective sales enablement, sellers can better communicate the differentiating value of your new solution, showcase marketplace positioning and properly advise prospects. For example, a playbook could be based on industries, roles and stages of the prospect. Effective:?

Campaigns 326

Campaigns Sales Enablement Education Collateral 326

Zoominfo

MARCH 13, 2025

To put these plans into action, Smartsheet needed a way to better segment its audience and target high-intent prospects while ensuring marketing and sales alignment. Automatic enrichment of data from high-intent prospects. 59% increase in win rates 3X improvement in audience match rate for advertising campaigns.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

The Pipeline

FEBRUARY 1, 2013

If you aren’t building a strong business case or ROI analysis for your offering, or helping your prospect build one, you are at a serious disadvantage. Chances are the executives at your prospect have several competing projects fighting for the same capital.

Telecommunications 312

Telecommunications Real Estate ROI Enterprise 312

Zoominfo

APRIL 2, 2025

Throughout my career guiding B2B teams through data transformations, I’ve identified a recurring challenge: despite investing millions in sophisticated data tools, companies maintain operational silos that severely limit their return on investment. My colleague Ali Z.

130

130

Understanding the Sales Force

MARCH 20, 2024

Similarly, many prospects are also non-believers in your product or service. As I read and learned about the author’s methods for uncovering the truth, or proof, I felt that salespeople could learn a lot about proof of concept, presenting facts, backing up claims, return on investment, and offering credible testimonials.

Sales Process 341

Sales Process Sales Methodology Decision Maker Pipeline 341

Zoominfo

NOVEMBER 20, 2019

The best way to create the kind of value proposition your prospect is looking for is by addressing a need. And that’s not what your prospect is looking for. Your product might offer a dozen more features than your competitor’s product does – but if it delivers a smaller financial return, is it really more valuable?

B2B 187

B2B Prospecting Case Study Scale 187

SBI Growth

NOVEMBER 9, 2018

It’s early November, and only a few weeks away from Thanksgiving. For some, Thanksgiving is an opportunity to reflect on what they are thankful for in life: friends, family, the food on the kitchen table—a smoked chipotle turkey with stuffing and.

Buyer 229

Buyer Prospecting Strategy Customer 229

SBI Growth

OCTOBER 5, 2013

There are way too many budgets that include bloated dollars for things like trade shows, promotion, sponsorships and advertising. But what’s the return on investment? Your marketing budget has to reflect the new buying behavior of your customers and prospects. I’m not saying these are not important.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

SBI Growth

AUGUST 22, 2012

Reveals your prospects' interests. Enables you to develop the content they are searching for and title navigation to map to a prospects view. This visibility is a cornerstone of proving a return on investment. Definition: Tracking the particular words most commonly used by visitors on your website’s own search box.

ROI 306

ROI Omniture Data Demand Generation Targets 306

No More Cold Calling

JANUARY 10, 2019

It happens to all of us—at least until we learn how to get referrals and make referral selling our go-to prospecting strategy. Unless each one is addressed and implemented, referral selling will never become your #1 prospecting method. The truth is that we waste hours a day on activities that don’t deliver a return on investment.

Referrals 309

Referrals InsideSales How To Cold Calling 309

MTD Sales Training

FEBRUARY 26, 2019

Sales is a complicated, never-ending process of building relationships with prospects, building trust, answering questions, and moving the whole procedure through to the commitment stage. What they really want is to determine the return on investment that they’ll get from your products and your services.

Sales Process 185

Sales Process Decision Maker Cold Calling Buyer 185

The Pipeline

OCTOBER 1, 2019

I know what you mean when you say to a prospect: “I just need a few minutes” or the popular “I just need a quick 15 minutes.” Or when you have a prospect on the phone, and you say “I was hoping to set a time…” Hoping? I like to do a proper discovery, allowing the prospect to discover what they did not know. Just A Sec.

Objections 291

Objections Sports Up-Sell Buyer 291

SBI Growth

NOVEMBER 23, 2012

This is the return on investment for you. Technical product fact sheets and manuals your prospects don’t care about. This is how my solution works around your obstacles. Good Content Marketing is focused on the needs of the Buyer. It is NOT any of the following: A collection of your company facts talking about how great you are.

Marketing 300

Marketing Sales Qualified Lead Face-to-face Buyer 300

Zoominfo

MAY 1, 2020

A lot of companies struggle to get prospects to show up to sales demos. But prospects are much more likely to stay engaged, keep moving through the funnel, and see the value in your product. The modern sales software demo is value-based and focused on use cases that address the prospect’s unique and specific problems.

Software 236

Software Software Lead Rank Top of Funnel 236

Pipeliner

OCTOBER 28, 2024

Cost Savings and ROI: Moreover, implementing AI agents can result in substantial cost savings for businesses. Hence, this prospect of a tangible return on investment (ROI) makes AI agents especially appealing to businesses.

ROI 105

ROI Government Lead Rank System 105

DiscoverOrg Sales

MAY 29, 2019

A lot of companies struggle to get prospects to show up to sales demos. But ultimately, prospects are much more likely to stay engaged, keep moving through the funnel, and see the value in your product. The modern sales software demo is value-based, and focused on use cases that address the prospect’s unique and specific problems.

Software 198

Software Software Decision Maker Lead Rank 198

The Sales Hunter

SEPTEMBER 6, 2019

As a result, marketing is up in arms because the CEO decides to cut their budget for next year, since he/she is not seeing their return on investment. The bottom line is the need to have great prospects that you can turn into customers quickly. Usually, sales will blame marketing for not giving them great leads.

Sales Qualified Lead 165

Sales Qualified Lead Marketing Qualified Lead Leads Marketing 165

Sales and Marketing Management

OCTOBER 26, 2018

Author: Michael Nørregaard When prospects are evaluating your company, they’re looking to ultimately maximize their return on investment. Your marketing team wouldn’t send emails and not look at the open rates. And your sales team wouldn’t call a prospect without first researching the person and company.

Loyalty 274

Loyalty Customer Face-to-face Video 274

MTD Sales Training

DECEMBER 5, 2018

This means that, depending on the occasion or the circumstances the prospect or customer is in, the value could be measured differently. Let’s take three examples of ‘value’ and how they could be interpreted by the prospect: Rational Value. But rationality also can depend on the specific needs of the prospect.

How To 202

How To Margin Buyer Prospecting 202

Pipeliner

JANUARY 29, 2025

By leveraging location data, businesses can create targeted advertising campaigns that drive foot traffic, enhance customer experiences, and deliver impressive returns on investment. Targeted Advertising : Leverages data to reach specific buyer personas. Cost-Effectiveness : Affordable solutions with measurable ROI.

Video 95

Video Advertising Advertising Marketing 95

MTD Sales Training

SEPTEMBER 13, 2017

After you have agreed on what actions you will take, you can confirm that those actions will produce a better return on investment, or clarity on the next stages of the relationship, or a better deal going forward. You can do the same with your prospective buyer, in a professional way, of course! So there you are. Happy Selling!

Meeting 169

Meeting Discount Buyer ROI 169

MTD Sales Training

JANUARY 4, 2019

First, though, we have to understand that an objection isn’t always caused by the prospect trying to get you to lower your price or make you change your offer in some other way. What this means is you shouldn’t discuss options for solving problems before you’ve clarified the main decision-making criteria of the prospect.

Objections 161

Objections How To Fashion Proposal 161

SalesFuel

DECEMBER 5, 2024

Significantly, it is also one that has a remarkable return on investment. The author suggests you focus on the ideal customer who is most likely to recommend you to a high-value prospect. When you treat referrals as a sales process you can qualify more prospects and shorten the buying cycle. But first… are you worthy?

Ideal Customer Profile 59

Ideal Customer Profile Hiring Referrals Sales Qualified Lead 59

MTD Sales Training

AUGUST 15, 2018

Objections occur when prospects or customers have not seen the overall value of the solution you are offering to them or their business. By this, I mean you need to uncover what is most important to the prospect in respect to the solution you are discussing. Is return on investment a pre-requisite for deciding?

Objections 154

Objections Face-to-face Margin Discount 154

Zoominfo

FEBRUARY 13, 2019

In fact, studies show that email marketing has a 4400% return on investment ( source ). The point of list segmentation is to offer your customers and prospects a more personalized marketing experience. In general, nearly all customer or prospect data point can be used to segment your email list. The answer is obvious.

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

Hubspot Sales

JULY 22, 2018

Educate prospects with new ideas and perspectives. Collaborate with prospects. Demonstrate potential return on investment. Listen to prospects. Understand prospect needs. Help prospects avoid obstacles. Connect with prospects personally. Educate prospects with new ideas and perspectives.

Selling Skills 145

Selling Skills Lead Rank Inbound Case Study 145

Allego

JANUARY 23, 2025

With larger, more cautious buying committees evaluating purchases from every anglebudget, compatibility, ROIits natural for prospects to raise questions before making a commitment. Buyer objections are the concerns, doubts, or hesitations prospects frequently voice during sales conversations. What Are Common Sales Objections?

Objections 62

Objections Handbook Cold Calling How To 62

DiscoverOrg Sales

MARCH 8, 2017

Want your prospecting emails to have super powers? Read our “Super Hero Life of Your Prospecting Email” comic book style eBook to take on the greatest of inbox foes. That way, you can actually profit from the bridge you’re using to connect with prospects. Worst yet, you don’t even need to be reported to get branded as a spammer.

Campaigns 235

Campaigns Email Marketing Top of Funnel Vendor 235

DiscoverOrg Sales

FEBRUARY 19, 2019

Sales works more closely with prospects and customers, after all, and knows what really matters to them. Proving the return on investment is key to winning your CEO’s confidence – and ensuring that your first day is a good day – and only the first of many. This will 1.) help uncover real pain points.

Lead Rank 230

Lead Rank Marketing Qualified Lead Lead Gen ROI 230

Zoominfo

OCTOBER 13, 2021

Specific gifting tactics have generated return on investment ranging from 250 percent to a jaw-dropping 14,971 percent. We don’t require prospects to take a meeting to claim the gift. At ZoomInfo, the value of the gift cards we offer prospects depends on the target segment, funnel stage, and our own tests.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Sales and Marketing Management

AUGUST 9, 2020

Author: David Hoang How you manage leads makes the difference between a wasted investment and a solid return on investment. Once your company spends money to find a prospect, the clock starts ticking. The company’s investment in marketing is lost, and the potential asset has failed to buy. Why It Matters.

Sales Qualified Lead 177

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Scoring 177

Sales and Marketing Management

JANUARY 30, 2019

For example, their salespeople haven’t discovered that scraping allows them to understand the words and phrases associated with an ideal customer by sifting through internet clatter to identify keywords that could lead to qualified prospects. Another advantage of data scraping is investigating changing markets.

Data 204

Data Revenue Hiring Infusion 204

Hubspot Sales

JUNE 18, 2019

Selling to businesses often means proving to multiple decision makers that your product can make their jobs more efficient, provide a significant return on investment ,and outdo competitors in functionality and price. After conducting a demo, your goal should be to leave your prospects with no lingering questions or concerns.

Decision Maker 140

Decision Maker Sales Process Strategy Lead Rank 140

Vainu

OCTOBER 8, 2020

It’s well documented that target marketing campaigns, like account-based marketing (ABM), deliver better results and higher return on investment. ABM concentrates most resources on the highest-value prospective customers possible, using highly targeted, personalized campaigns to win over particular accounts.

Segment 109

Segment Account Based Marketing Marketing Customer 109