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How to Measure and Maximize Trade Show Return on Investment

Nutshell

To make the most of these events, you’ll need to measure the return on investment, or ROI, of the trade shows you attend. What is return on investment (ROI)? Return on investment, or ROI, measures how much a business earned from a particular activity compared to the expenses related to that activity.

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What’s the Return on Investment?

Engage Selling

Have you ever stopped and ask yourself what the return on investment is for your clients who work with you? Think about it, behind almost every objection, the ultimate question a prospect is asking … Read More » It’s an important thing to quantify.

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CMO’s ProForma – The Silver Bullet for Marketing Return on Investment

SBI Growth

The ability to demonstrate marketing's return on investment is at the top of every CMO's plan for 2013. The ROI picture has been elusive as marketers struggle to capture the full impact of marketing’s contribution. Simple ROI calculations based on lead source have muddied the waters. Test the ideal mix to optimize.

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Demonstrating Tangible Return on Investment | Sales Strategies

Engage Selling

Over the last few years, I have been working with a number of companies who have all formalized and institutionalized this process of demonstrating tangible return on investment with their sales teams by building return on investment calculators. These return … Read More »

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

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How To Keep Your Prospect Engaged In Your Meetings

MTD Sales Training

One thing many salespeople tell us is that, when they are in a sales meeting, the prospect often will derail the subject or cause objections to be raised. It’s not surprising that often the prospect will be disengaged from you. So, what are some of the best ways to keep your prospect engaged during the discussions? Sean McPheat.

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Homicide Detective Makes Best Case for Sales Process

Understanding the Sales Force

Similarly, many prospects are also non-believers in your product or service. As I read and learned about the author’s methods for uncovering the truth, or proof, I felt that salespeople could learn a lot about proof of concept, presenting facts, backing up claims, return on investment, and offering credible testimonials.