Nutshell

NOVEMBER 26, 2024

Affiliate marketing has been a powerful strategy for businesses for years, growing in popularity among marketers and business owners. Affiliate marketing makes a great new revenue stream for a business, but affiliate management is something that must be done effectively to make the program work.

Commission 117

Commission How To Promotion Campaigns 117

Nutshell

JANUARY 30, 2025

Every marketing team should clearly understand whether its efforts are yielding results. However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. Table of Contents What is a marketing report?

Report 83

Report Lead Rank Lead Scoring Marketing 83

Zoominfo

APRIL 2, 2025

Throughout my career guiding B2B teams through data transformations, I’ve identified a recurring challenge: despite investing millions in sophisticated data tools, companies maintain operational silos that severely limit their return on investment. My colleague Ali Z.

System 130

System Enterprise Enterprise Data 130

Sales and Marketing Management

APRIL 1, 2020

1 barrier to success for a new product launch is a lack of preparation in the go-to-market and sales launch. For announcements, organizations can link to all the right content and tools to help educate the seller, helping them understand, position and articulate the value of the new solution to prospects. Effective:?

Campaigns 326

Campaigns Sales Enablement Education Collateral 326

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Pipeliner

JANUARY 21, 2025

Traditional publishers typically focus on their bottom line, often prioritizing their most lucrative titles and leaving lesser-known authors to fend for themselves in terms of marketing and promotion. This illustrates the point that a book can serve as a powerful marketing tool, opening doors that may not have been accessible otherwise.

Lead Rank 92

Lead Rank Video Lead Scoring Marketing 92

eGrabber

NOVEMBER 6, 2024

For recruiters, sales teams, and business development managers in this industry, the key to staying ahead lies in leveraging advanced tools to streamline lead generation for healthcare staffing agencies. According to a recent report, the healthcare staffing market in the USA is projected to reach billions in revenue over the next decade.

Lead Generation 52

Lead Generation Sales Qualified Lead Tools Lead Rank 52

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. Unfamiliar with the term?

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

Nutshell

MAY 7, 2024

To make the most of these events, you’ll need to measure the return on investment, or ROI, of the trade shows you attend. Table of Contents Understanding ROI in the context of trade shows How to measure ROI from trade shows Utilizing your CRM to enhance trade show preparation Not seeing a positive ROI from trade shows?

Trade Show 71

Trade Show Maximizer ROI Lead Rank 71

SBI Growth

JUNE 22, 2020

When it comes to Partner Marketing, the main focus, if there’s any focus at all, is often on making sure that your partners have the playbooks, tools, understanding, and marketing funds to sell your company’s products. But how much are.

ROI 207

ROI Marketing Tools Company 207

SBI Growth

JANUARY 18, 2013

This post includes one tool to think more strategically about a part of the business. It is to align the talent to where the market will be in 2014. The tool shown below shows a quick assessment of Return on Investment. In this example, Telesales clearly offered the best return on the dollars invested.

Compensation 292

Compensation Retention Ideal Customer Profile Territories 292

Nimble - Sales

NOVEMBER 5, 2020

billion, email marketing can reach more potential customers than any other form of marketing. Email marketing is one of the most cost-effective digital marketing strategies which offers a high return on investment. With the number of email users at more than 2.5

Case Study 104

Case Study Email Marketing Study Tools 104

SalesFuel

FEBRUARY 21, 2025

Organic social marketing has a place in brand building. Accounts may be backing off from this tool because they fear its too difficult to be noticed. Experts suggest that revising the use of the tool can improve outcomes. The State of Organic Social Over half of surveyed marketers remain committed to organic social media.

Top of Funnel 59

Top of Funnel Social Media Marketing Consumer 59

Pointclear

NOVEMBER 7, 2018

Thinking back on my career, I realized early on that marketing spending of any sort, whether for people or programs, must be rooted in my ability (and our marketing department’s ability) to justify the expense. If the results are not giving management the required return on investment, you are a fraud.

Lead Gen 184

Lead Gen ROI Leads Marketing Qualified Lead 184

Pointclear

MARCH 19, 2018

The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics.

Analytics 164

Analytics Marketing Top of Funnel Sales Qualified Lead 164

Smooth Sale

DECEMBER 11, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How To Know If an App Will Help Your Business In todays digital age, businesses constantly seek tools and technologies to streamline operations, engage customers, and boost revenue. Among these tools, mobile and web applications have emerged as powerful assets.

How To 97

How To Hiring ROI Networking 97

Pipeliner

FEBRUARY 10, 2025

Use Tools: Utilize tools like time-blocking and focus apps to help maintain concentration. However, Jones argues that by focusing on a select few tasks that yield the best return on investment, individuals can enhance their productivity. Task Management Tools: Use task management tools to keep track of your to-dos.

Video 96

Video Strategy Lead Rank Lead Scoring 96

Lead411

OCTOBER 30, 2024

Maximizing ROI with B2B Data for a Go-To-Market Strategy Whether you’re launching a new product, entering a new market, or re-targeting your ideal customers, B2B data plays a critical role in informing every phase of GTM planning.

Ideal Customer Profile 52

Ideal Customer Profile ROI Account Based Marketing Maximizer 52

Pipeliner

JANUARY 21, 2025

Eric also discusses the true return on investment (ROI) of writing a book, focusing on the opportunities it creates, such as speaking engagements and business growth. The post 🎧 Is Self-Publishing the Key to Author Success in Today’s Market? Visit us on Apple Podcast You can also find SalesPOP!

Marketing 52

Marketing ROI Media Tools 52

SalesFuel

JANUARY 24, 2025

Email might seem old school when youre selling marketing services. However, theres always room for improvement, and you can help clients address their email marketing pain points. Email Effectiveness Theres a reason that SMBs continue to use email marketing. drop times generate higher opening rates. They use social media.

Email Marketing 59

Email Marketing Constant Contact Marketing Ideal Customer Profile 59

Zoominfo

FEBRUARY 12, 2024

Choosing the best-fit revenue operations tools can dramatically enhance cross-departmental collaboration, enabling unified platforms where sales, marketing, and customer service teams are able to access and share critical data. To help with the vetting process, here are some suggestions of the top RevOps tools worth considering.

Revenue 130

Revenue Tools Scale Lead Rank 130

Pipeliner

NOVEMBER 1, 2024

In the fast-evolving landscape of content marketing and sales, podcasting has become a powerful medium for brand visibility and audience engagement. Platforms like Spotify and Apple Podcasts use sophisticated AI algorithms to recommend content based on user behavior—something sales teams can capitalize on for a new SEO and marketing edge.

Strategy 98

Strategy Demographics Segment Collateral 98

Steven Rosen

MAY 4, 2017

Sales and marketing automation tools $20 billion. All four of these investments are to some degree discretionary. We see this in times of recession when companies scale back on training, sales automation tools, and support materials. Annually spending by companies: Sales training $20 billion on sales training.

Sales Management 276

Sales Management Hiring ROI Coaching 276

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

DiscoverOrg Sales

FEBRUARY 19, 2019

Especially if you’ve just been promoted to Chief Marketing Officer. Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now span technology, analytics, revenue and—above all—measurable impact. Don’t forget to show the ROI of your marketing team. This will 1.)

Lead Rank 230

Lead Rank Marketing Qualified Lead Lead Gen ROI 230

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Vengreso

NOVEMBER 19, 2024

These intelligent tools are not just about automating tasks; they revolutionize how sales teams operate by offering personalized insights and recommendations. In the realm of sales, AI sales assistant software, often referred to as an AI assistant , is emerging as a potent tool to automate and enhance myriad sales functions.

Software 115

Software Software Scale Sales Qualified Lead 115

Sales and Marketing Management

APRIL 26, 2018

CRM stands for customer relationship management, which indicates that it’s a tool to manage, you guessed it, customer relationships. The tool is used by many people across different departments: administration, marketing, sales, customer support, and sometimes even logistics. First you need to ask what your objective is.

Software 180

Software Software CRM System 180

SalesFuel

DECEMBER 27, 2024

Which media format is being ignored by marketers? Your clients are likely missing out on the advantages of audio advertising, and its time to set them straight. The State of Audio WARC and Audacy recently published a white paper on the state of audio advertising. Some marketers have gone all in on retail marketing.

Advertising 59

Advertising Advertising Top of Funnel Ideal Customer Profile 59

Sales and Marketing Management

AUGUST 24, 2017

Sales leaders who are still investing in scheduled, classroom-style training sessions, with no reinforcement, need to closely consider the return on investment of which almost two-thirds of the training material may be forgotten by the end of the day. From Knowledge Transfer to Learning Flow.

Training 237

Training Handbook ROI Hotels 237

SBI

OCTOBER 28, 2020

Mediafly Acquires Presentify to Transform Marketing and Sales Content. While sales enablement technology is the proven medium for sellers to deliver their sales stories in a way that resonates with modern buyers, to maximize return on investment, sales organizations need inspiring content.

Marketing 120

Marketing Sales Enablement Collateral Buyer 120

Zoominfo

FEBRUARY 15, 2023

Since launching ZI Labs in May 2022 , we’ve been meeting with go-to-market (GTM) leaders, customers, and analysts to learn more about how we can help solve the most urgent problems facing their businesses today. That’s what makes ZoomInfo’s GTM Plays such an essential tool for GTM teams seeking to boost revenue.

Marketing 130

Marketing Scale Face-to-face Channels 130

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

JUNE 14, 2022

Marketing mistakes are costly. Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

SocialSellinator

JANUARY 4, 2023

What Are The Benefits of Social Media Marketing? Social Media Pricing Sheet: How Much Does Social Media Marketing Cost? How Much Do Businesses Spend on Social Media Marketing? What do Social Media Marketing Services Include? Are Social Media Marketing Tools a Cheaper Option? Social Media Costs by Platform 7.

Social Media 126

Social Media Outsourcing Services Media Maximizer 126

Zoominfo

MAY 16, 2022

Marketing technology stacks have been giving marketers headaches since the dawn of time (OK, maybe not that long … but it feels like it). The tools are too complex, too inaccurate, don’t integrate well, aren’t used enough, have too much overlap, and the list goes on. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Account Based Marketing 130

Account Based Marketing Intent Signal Scale ROI 130

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130