Pointclear

NOVEMBER 7, 2018

Thinking back on my career, I realized early on that marketing spending of any sort, whether for people or programs, must be rooted in my ability (and our marketing department’s ability) to justify the expense. If the results are not giving management the required return on investment, you are a fraud.

Lead Gen 184

Lead Gen ROI Leads Marketing Qualified Lead 184

SBI Growth

NOVEMBER 23, 2012

I’ve heard a lot of talk about “ Content Marketing.” It gets great reviews from C-Level executives, marketers and even sales managers. But how does Content Marketing help the Sales Rep? Today’s post outlines the benefits of Content Marketing from the Sales Rep’s perspective. What exactly is content marketing?

Marketing 300

Marketing Sales Qualified Lead Face-to-face Buyer 300

Pipeliner

JANUARY 29, 2025

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. Barbara and Ernest share success stories of clients who have seen remarkable returns on their ad spend.

Video 95

Video Advertising Advertising Marketing 95

Zoominfo

FEBRUARY 20, 2025

For frontline go-to-market (GTM) professionals, the struggle is real: Too much administrative work, too little selling time, and too many missed opportunities. We surveyed over 11,000 revenue professionals to uncover exactly how GTM teams use ZoomInfo to expand markets, accelerate sales cycles, and drive revenue. The results?

Report 130

Report Account Based Marketing Sales Qualified Lead Customer 130

Sales and Marketing Management

MAY 20, 2019

Numerous studies report the return on investment for employers is significant and clear. The laundry company’s total cost for the wellness program was around $32,640, and the authors estimated the total productivity benefit at $57,558, for a return on investment of more than 76%. The motivation is not purely altruistic.

ROI 257

ROI Incentives Incentive Study 257

SBI Growth

DECEMBER 18, 2018

As a leading CMO, you’ve integrated digital channels into your marketing channel spend to align with how your personas or buyers want to get information. You’ve started measuring the effectiveness of these now institutionalized channels through ROI (Return on Investment).

Channels 253

Channels ROI Buyer Marketing 253

Lead411

OCTOBER 30, 2024

Maximizing ROI with B2B Data for a Go-To-Market Strategy Whether you’re launching a new product, entering a new market, or re-targeting your ideal customers, B2B data plays a critical role in informing every phase of GTM planning. Companies can expect higher ROI as they avoid resources spent on prospects outside their core ICP.

Ideal Customer Profile 52

Ideal Customer Profile ROI Account Based Marketing Maximizer 52

Pipeliner

JANUARY 21, 2025

Traditional publishers typically focus on their bottom line, often prioritizing their most lucrative titles and leaving lesser-known authors to fend for themselves in terms of marketing and promotion. This illustrates the point that a book can serve as a powerful marketing tool, opening doors that may not have been accessible otherwise.

Lead Rank 92

Lead Rank Video Lead Scoring Marketing 92

SBI Growth

JUNE 22, 2020

When it comes to Partner Marketing, the main focus, if there’s any focus at all, is often on making sure that your partners have the playbooks, tools, understanding, and marketing funds to sell your company’s products. But how much are.

ROI 207

ROI Marketing Tools Company 207

Nutshell

JANUARY 30, 2025

Every marketing team should clearly understand whether its efforts are yielding results. However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. Table of Contents What is a marketing report?

Report 83

Report Lead Rank Lead Scoring Marketing 83

Sales and Marketing Management

SEPTEMBER 24, 2020

Consider value-based or ROI selling. Value-Based or ROI Selling Explained. The Need for Value-Based or ROI Selling. If you’re unable to deliver this information, you leave a value gap—a divide between buyer expectations and a traditional sales and marketing approach. . Make value-focused sales conversations a priority.

ROI 177

ROI Lead Rank Lead Scoring Face-to-face 177

Sales and Marketing Management

DECEMBER 6, 2019

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. As demand for ROI continues, many are retooling their content strategies to prove a return. Too often, marketers are seeing their podcast as a thought leadership tool meant to increase “brand awareness.”

ROI 177

ROI Top of Funnel Channels Lead Nurturing 177

SBI Growth

NOVEMBER 5, 2012

You want real, proven Return on Investment. Put these in a bucket called “ROI/Case Study”. They know the plus and minus of all that’s on the market as a user. Here’s how: Contact Marketing and tell them you’re beginning a new campaign. Next, get commitment from Marketing that they want the content you’ll bring.

Prospecting 308

Prospecting Customer Case Study ROI 308

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Sales and Marketing Management

AUGUST 24, 2017

Sales leaders who are still investing in scheduled, classroom-style training sessions, with no reinforcement, need to closely consider the return on investment of which almost two-thirds of the training material may be forgotten by the end of the day. From Knowledge Transfer to Learning Flow.

Training 237

Training Handbook ROI Hotels 237

Nutshell

MAY 7, 2024

To make the most of these events, you’ll need to measure the return on investment, or ROI, of the trade shows you attend. Table of Contents Understanding ROI in the context of trade shows How to measure ROI from trade shows Utilizing your CRM to enhance trade show preparation Not seeing a positive ROI from trade shows?

Trade Show 71

Trade Show Maximizer ROI Lead Rank 71

The Pipeline

NOVEMBER 2, 2015

The challenge with Return On Investment or ROI calculations and calculators is that they are only truly effective with a small segment of buyers. Part of the challenge is that many of these calculations are based on the most idyllic circumstances, leading many to doubt the projected returns. Tibor Shanto .

ROI 120

ROI Salary Objections Buyer 120

Nimble - Sales

NOVEMBER 2, 2020

Email marketing is, without a doubt, one of the most effective strategies for companies to promote their products and/or services. It offers a return on investment (ROI) of 28.5 The post 5 Tips To Improve Your Email Marketing Overnight appeared first on Nimble Blog.

Email Marketing 141

Email Marketing Direct Mail Marketing ROI 141

Sales and Marketing Management

APRIL 1, 2020

1 barrier to success for a new product launch is a lack of preparation in the go-to-market and sales launch. When entering a new market, you’ll want to be able to highlight what differentiates your product from competitors. However, even with all this time and effort, 40% of new product launches fail.

Campaigns 326

Campaigns Sales Enablement Education Collateral 326

Smooth Sale

DECEMBER 11, 2024

Understand the Cost and ROI Apps often come with upfront costs, subscription fees, or ongoing maintenance expenses. Compare these costs to the potential return on investment ( ROI ). Smooth integrations eliminate redundancy and make processes more efficient. A precise cost-benefit analysis will help guide your decision.

How To 97

How To Hiring ROI Networking 97

SalesFuel

FEBRUARY 21, 2025

Organic social marketing has a place in brand building. The State of Organic Social Over half of surveyed marketers remain committed to organic social media. Marketers can quickly place content, especially if they are managing organic social themselves. That fact drives 42% of marketers to limit spending.

Top of Funnel 59

Top of Funnel Social Media Marketing Consumer 59

Pointclear

MARCH 19, 2018

The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics.

Analytics 164

Analytics Marketing Top of Funnel Sales Qualified Lead 164

Sales and Marketing Management

OCTOBER 5, 2020

Author: Brandon Brown Today, most marketers and salespeople agree that we need to build relationships with our customers. But many of those same marketers and salespeople are implementing old-school marketing tactics that bombard consumers with unwanted ads and clickbait. Two words: influencer marketing.

Influencer 194

Influencer Marketing How To Face-to-face 194

SBI Growth

JANUARY 18, 2013

It is to align the talent to where the market will be in 2014. The tool shown below shows a quick assessment of Return on Investment. In this example, Telesales clearly offered the best return on the dollars invested. It also complemented the Go To Market strategy by adding a new way to reach customers.

Compensation 292

Compensation Retention Ideal Customer Profile Territories 292

Steven Rosen

MAY 4, 2017

Given limited budgets, you need to figure out how to maximize your ROI? Sales and marketing automation tools $20 billion. All four of these investments are to some degree discretionary. As a sales leader, the question becomes which one yields the highest return on investment? Can you relate? Coaching/Mentoring.

Sales Management 276

Sales Management Hiring ROI Coaching 276

Showpad

SEPTEMBER 1, 2020

Measuring the ROI of sales enablement is truly the master discipline. Today, we are going to discuss the ROI enablement can generate and what the critical success factors are. Then, we’ll cover how different functional perspectives have different ROI expectations. For instance, sales enablement creates an ROI of up to 15.3%

ROI 132

ROI Sales Enablement Forecasting Hiring 132

Zoominfo

MAY 11, 2021

While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. Implement these three tips to get the most bang for your buck and elevate your marketing program to the next level. Our match rate is consistently up to 2x the industry average!)

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. Implement these three tips to get the most bang for your buck and elevate your marketing program to the next level. Our match rate is consistently up to 2x the industry average!).

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

DiscoverOrg Sales

FEBRUARY 19, 2019

Especially if you’ve just been promoted to Chief Marketing Officer. Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now span technology, analytics, revenue and—above all—measurable impact. Don’t forget to show the ROI of your marketing team. This will 1.)

Lead Rank 230

Lead Rank Marketing Qualified Lead Lead Gen ROI 230

SalesFuel

JANUARY 24, 2025

Email might seem old school when youre selling marketing services. However, theres always room for improvement, and you can help clients address their email marketing pain points. Email Effectiveness Theres a reason that SMBs continue to use email marketing. drop times generate higher opening rates. They use social media.

Email Marketing 59

Email Marketing Constant Contact Marketing Ideal Customer Profile 59

Steven Rosen

JULY 8, 2024

In this episode of the Sales Leadership Awakening podcast, Jenn Steele , CEO and Co-Founder of SoundGTM, discusses the challenging dynamic between marketing and sales teams. She highlights the common blame game between marketing and sales and the importance of effective communication and collaboration between the two functions.

Marketing 156

Marketing Lead Rank Sales Leadership Maximizer 156

Pipeliner

JANUARY 21, 2025

Eric also discusses the true return on investment (ROI) of writing a book, focusing on the opportunities it creates, such as speaking engagements and business growth. The post 🎧 Is Self-Publishing the Key to Author Success in Today’s Market? Visit us on Apple Podcast You can also find SalesPOP!

Marketing 52

Marketing ROI Media Tools 52

Showpad

NOVEMBER 17, 2020

As your marketing team is preparing for a new fiscal year, it’s the time to bring everyone together to reflect on how well your marketing content performed this year. Marketing leaders must be able to explain the benefit of the content being produced, how it supports the sales team and how it’s impacting the company’s total revenue.

Top of Funnel 98

Top of Funnel ROI Marketing How To 98

Zoominfo

OCTOBER 13, 2021

“It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” Specific gifting tactics have generated return on investment ranging from 250 percent to a jaw-dropping 14,971 percent. What do we mean by “direct mail marketing”?

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Pipeliner

NOVEMBER 1, 2024

In the fast-evolving landscape of content marketing and sales, podcasting has become a powerful medium for brand visibility and audience engagement. Platforms like Spotify and Apple Podcasts use sophisticated AI algorithms to recommend content based on user behavior—something sales teams can capitalize on for a new SEO and marketing edge.

Strategy 98

Strategy Demographics Segment Collateral 98

SalesFuel

DECEMBER 27, 2024

Which media format is being ignored by marketers? Your clients are likely missing out on the advantages of audio advertising, and its time to set them straight. The State of Audio WARC and Audacy recently published a white paper on the state of audio advertising. Some marketers have gone all in on retail marketing.

Advertising 59

Advertising Advertising Top of Funnel Ideal Customer Profile 59

MTD Sales Training

FEBRUARY 26, 2019

Well, demands and needs of clients change as time progresses, so if you’re still trying to sell the same way as you did five years ago, for example, the market and industry changes that have occurred may well mean the decision-making processes your customers go through will have changed also.

Sales Process 185

Sales Process Decision Maker Cold Calling Buyer 185