Remove Advertising ROI Remove Intent Signal Remove ROI
article thumbnail

Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

Match rate indicates the percentage of people from your exported list of contacts that can be correctly identified on your digital ad platform. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At At ZoomInfo, we prove that this works.

article thumbnail

Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

Match rate indicates the percentage of people from your exported list of contacts that can be correctly identified on your digital ad platform. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At Use data-driven audience targeting for killer ROI.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Sales Process: 9 Steps to Avoid Failure

Lead411

Prioritize Leads with Intent : Focus on prospects showing high buying intent, as they are further along in the buying cycle. Intent signals might include frequent visits to your website, engaging with relevant content, or increased activity around keywords related to your industry. Here’s a guide to help you.

article thumbnail

Most MarTech Spending Won’t Pay Off. Here’s How to Make Yours Count

Zoominfo

According to Forrester’s 2022 Predictions , 75% of these efforts won’t meet their return on investment goals. A workflow may look something like this: When intent signals are identified for [ABM platforms], then select [buying committee] and export to [CRM] as [leads/contacts] and assign to [marketer or sales rep].

article thumbnail

What is Buyer Intent Data and how can I use it?

Lead411

Enhanced Personalization: With access to specific buyer intent data, firms may personalize their interactions with customers, giving tailored messages and offers that are more likely to appeal to particular preferences. Finally, buyer intent data is a helpful tool for firms that want to better understand and engage their target audience.

article thumbnail

Conversation Intelligence: A beginner’s guide for sales reps and managers

SalesLoft

This approach maximizes the return on investment (ROI) from the tool by applying its capabilities to various aspects of the business. Does it bring you more value from your buyer intent signals? Product teams can gather direct customer feedback, uncover unmet needs, and gain insights into product usage patterns.

article thumbnail

Conversation Intelligence: A beginner’s guide for sales reps and managers

SalesLoft

This approach maximizes the return on investment (ROI) from the tool by applying its capabilities to various aspects of the business. Does it bring you more value from your buyer intent signals? Product teams can gather direct customer feedback, uncover unmet needs, and gain insights into product usage patterns.