Advertising ROI Intent Signal Marketing 
Lead411
NOVEMBER 7, 2024
Implement Intent Data for Timely Targeting Identify Buying Signals : Intent data provides insights into which companies are actively researching topics related to your product. Use this data to identify companies likely in-market for your solution. Automating this process saves time and prioritizes leads more accurately.
Zoominfo
JANUARY 4, 2022
The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.
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Zoominfo
MAY 16, 2022
Marketing technology stacks have been giving marketers headaches since the dawn of time (OK, maybe not that long … but it feels like it). And yet, experts predict that marketers will keep leaning into more complex marketing automation solutions and personalization tools. So why now?
Zoominfo
FEBRUARY 12, 2024
Choosing the best-fit revenue operations tools can dramatically enhance cross-departmental collaboration, enabling unified platforms where sales, marketing, and customer service teams are able to access and share critical data. The result? Campaigns become more efficient and aligned with the company’s goals.
Zoominfo
DECEMBER 3, 2021
The COVID-19 pandemic changed virtually every aspect of modern life, but its impacts have been felt especially keenly in the job market. Competition for experienced sales professionals has never been more intense, and it’s likely to remain a strongly candidate-driven market for at least the foreseeable future.
Zoominfo
MAY 11, 2021
While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. Implement these three tips to get the most bang for your buck and elevate your marketing program to the next level. Our match rate is consistently up to 2x the industry average!)
Zoominfo
MAY 11, 2021
While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. Implement these three tips to get the most bang for your buck and elevate your marketing program to the next level. Our match rate is consistently up to 2x the industry average!).
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